Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
April, 2001, Vol. 01, Issue 04
What's in a Name?
By Cliff Korn, BS, LMT, NCTMB
As I write this on a Saturday morning in March, I imagine most of you are enjoying the approach of spring. Here in New Hampshire, I gaze out the window and see snow flurries drifting through the light filtering through the gray skies.The weather report is calling for the worst storm of the year with possibilities of up to three feet of snow before it's over. So much for spring! I guess I'll rejuvenate later!
So how is Massage Today doing so far? Most of the letters and e-mail I am receiving are positive. Due to volume, I am unable to respond individually to most of your communications, but I do want you to know that almost everything you send me is considered for inclusion in the publication's "We Get Letters and E-mail" section. Please don't stop communicating our thoughts and ideas if your initial communication wasn't acknowledged or published!
One complaint that I hear more often than I like is that you all aren't getting your monthly copy of Massage Today. I want every massage therapists to be able to get the benefits of this publication. If you know of colleagues who we seem to be missing, please send an e-mail to our circulation desk with name and mailing address (be sure to specify Massage Today!). The address of the circulation desk is: . Changes of address can also be handled this way!
I have also received some interesting mail about the differences between "massage" and "bodywork." Thus the title of this month's editorial, "What's in a Name?" I'm fascinated that so many of us have so many different definitions, and resent others who define terms differently than we ourselves do. I received one e-mail from a practitioner who resented being called a massage therapist because she was exclusively practicing energy work and preferred to be called a bodyworker. She said massage therapy assumed "fixing something" instead of just looking out for a person's well being as she did in her practice.
Another person wrote that he was surprised to see a column on pathologies in a massage therapy publication because massage therapy couldn't be used to treat medically necessary conditions. He stated that "Medical Massage" was just another term for bodywork, and that only bodyworkers should be included in discussions of pathologies. Could two people have more diverse definitions of bodywork? And these definitions don't even begin to address the Asian bodywork world. I'm going to suggest that most of us are very aware that there are differences in the techniques and methodologies of this field. structural integration, reiki and shiatsu are very different things, but depending on where you live, they might all be regulated as massage therapy. Massage Today strives to serve all of the practitioners of structured touch. To that end we will honor the definitions of all. When reading the thoughts of Massage Today contributors please keep in mind that someone might be defining a term differently that you do. In many cases we say the same things with different words.
We do however have a responsibility to be accurate when using service or trademarked terms such as Feldenkrais, Trager, etc. The associations and institutions that hold claim to legally protected terms have spent significant time and money in promotion of the terms for the benefit of their members and the public, and take protection of the terms seriously. We should, too. I recently spoke with an individual who said she was seeing a local Rolfer with whom I wasn't familiar. Upon checking I found that the "Rolfer" had attended four weekends of structural integration continuing education. Acquaintances of mine who are Rolfers get justifiably hot under the collar when they hear stories like this.
Even when not dealing with trademarked terms, one of the great difficulties in efforts to establish standards is defining our terms. If more than two of us are in the same room at the same time we can't agree on what "high standards" means, let alone turf threatening terms like massage and bodywork.
So let's lighten up on one another. When speaking let's say what we mean, remembering that others may draw different conclusions from our statements than we intended. Let's not stop sharing ideas because of these different definitions. I happen to personally feel that standards are desirable and important to our field. I see more growth in touch therapies from consumer, regulator and practitioner agreement on standards. I see more people with robust practices now than ever before, and I also see practitioners just entering the field building sustainable practices quicker than they used to. Honoring one another by enjoying our similarities as opposed to our differences can go a long way to keep increasing growth and acceptance in a slowing economy.
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to the address listed below:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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