Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
April, 2001, Vol. 01, Issue 04
What's in a Name?
By Cliff Korn, BS, LMT, NCTMB
As I write this on a Saturday morning in March, I imagine most of you are enjoying the approach of spring. Here in New Hampshire, I gaze out the window and see snow flurries drifting through the light filtering through the gray skies.The weather report is calling for the worst storm of the year with possibilities of up to three feet of snow before it's over. So much for spring! I guess I'll rejuvenate later!
So how is Massage Today doing so far? Most of the letters and e-mail I am receiving are positive. Due to volume, I am unable to respond individually to most of your communications, but I do want you to know that almost everything you send me is considered for inclusion in the publication's "We Get Letters and E-mail" section. Please don't stop communicating our thoughts and ideas if your initial communication wasn't acknowledged or published!
One complaint that I hear more often than I like is that you all aren't getting your monthly copy of Massage Today. I want every massage therapists to be able to get the benefits of this publication. If you know of colleagues who we seem to be missing, please send an e-mail to our circulation desk with name and mailing address (be sure to specify Massage Today!). The address of the circulation desk is: . Changes of address can also be handled this way!
I have also received some interesting mail about the differences between "massage" and "bodywork." Thus the title of this month's editorial, "What's in a Name?" I'm fascinated that so many of us have so many different definitions, and resent others who define terms differently than we ourselves do. I received one e-mail from a practitioner who resented being called a massage therapist because she was exclusively practicing energy work and preferred to be called a bodyworker. She said massage therapy assumed "fixing something" instead of just looking out for a person's well being as she did in her practice.
Another person wrote that he was surprised to see a column on pathologies in a massage therapy publication because massage therapy couldn't be used to treat medically necessary conditions. He stated that "Medical Massage" was just another term for bodywork, and that only bodyworkers should be included in discussions of pathologies. Could two people have more diverse definitions of bodywork? And these definitions don't even begin to address the Asian bodywork world. I'm going to suggest that most of us are very aware that there are differences in the techniques and methodologies of this field. structural integration, reiki and shiatsu are very different things, but depending on where you live, they might all be regulated as massage therapy. Massage Today strives to serve all of the practitioners of structured touch. To that end we will honor the definitions of all. When reading the thoughts of Massage Today contributors please keep in mind that someone might be defining a term differently that you do. In many cases we say the same things with different words.
We do however have a responsibility to be accurate when using service or trademarked terms such as Feldenkrais, Trager, etc. The associations and institutions that hold claim to legally protected terms have spent significant time and money in promotion of the terms for the benefit of their members and the public, and take protection of the terms seriously. We should, too. I recently spoke with an individual who said she was seeing a local Rolfer with whom I wasn't familiar. Upon checking I found that the "Rolfer" had attended four weekends of structural integration continuing education. Acquaintances of mine who are Rolfers get justifiably hot under the collar when they hear stories like this.
Even when not dealing with trademarked terms, one of the great difficulties in efforts to establish standards is defining our terms. If more than two of us are in the same room at the same time we can't agree on what "high standards" means, let alone turf threatening terms like massage and bodywork.
So let's lighten up on one another. When speaking let's say what we mean, remembering that others may draw different conclusions from our statements than we intended. Let's not stop sharing ideas because of these different definitions. I happen to personally feel that standards are desirable and important to our field. I see more growth in touch therapies from consumer, regulator and practitioner agreement on standards. I see more people with robust practices now than ever before, and I also see practitioners just entering the field building sustainable practices quicker than they used to. Honoring one another by enjoying our similarities as opposed to our differences can go a long way to keep increasing growth and acceptance in a slowing economy.
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to the address listed below:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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