resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
April, 2001, Vol. 01, Issue 04
What's in a Name?
By Cliff Korn, BS, LMT, NCTMB
As I write this on a Saturday morning in March, I imagine most of you are enjoying the approach of spring. Here in New Hampshire, I gaze out the window and see snow flurries drifting through the light filtering through the gray skies.The weather report is calling for the worst storm of the year with possibilities of up to three feet of snow before it's over. So much for spring! I guess I'll rejuvenate later!
So how is Massage Today doing so far? Most of the letters and e-mail I am receiving are positive. Due to volume, I am unable to respond individually to most of your communications, but I do want you to know that almost everything you send me is considered for inclusion in the publication's "We Get Letters and E-mail" section. Please don't stop communicating our thoughts and ideas if your initial communication wasn't acknowledged or published!
One complaint that I hear more often than I like is that you all aren't getting your monthly copy of Massage Today. I want every massage therapists to be able to get the benefits of this publication. If you know of colleagues who we seem to be missing, please send an e-mail to our circulation desk with name and mailing address (be sure to specify Massage Today!). The address of the circulation desk is: . Changes of address can also be handled this way!
I have also received some interesting mail about the differences between "massage" and "bodywork." Thus the title of this month's editorial, "What's in a Name?" I'm fascinated that so many of us have so many different definitions, and resent others who define terms differently than we ourselves do. I received one e-mail from a practitioner who resented being called a massage therapist because she was exclusively practicing energy work and preferred to be called a bodyworker. She said massage therapy assumed "fixing something" instead of just looking out for a person's well being as she did in her practice.
Another person wrote that he was surprised to see a column on pathologies in a massage therapy publication because massage therapy couldn't be used to treat medically necessary conditions. He stated that "Medical Massage" was just another term for bodywork, and that only bodyworkers should be included in discussions of pathologies. Could two people have more diverse definitions of bodywork? And these definitions don't even begin to address the Asian bodywork world. I'm going to suggest that most of us are very aware that there are differences in the techniques and methodologies of this field. structural integration, reiki and shiatsu are very different things, but depending on where you live, they might all be regulated as massage therapy. Massage Today strives to serve all of the practitioners of structured touch. To that end we will honor the definitions of all. When reading the thoughts of Massage Today contributors please keep in mind that someone might be defining a term differently that you do. In many cases we say the same things with different words.
We do however have a responsibility to be accurate when using service or trademarked terms such as Feldenkrais, Trager, etc. The associations and institutions that hold claim to legally protected terms have spent significant time and money in promotion of the terms for the benefit of their members and the public, and take protection of the terms seriously. We should, too. I recently spoke with an individual who said she was seeing a local Rolfer with whom I wasn't familiar. Upon checking I found that the "Rolfer" had attended four weekends of structural integration continuing education. Acquaintances of mine who are Rolfers get justifiably hot under the collar when they hear stories like this.
Even when not dealing with trademarked terms, one of the great difficulties in efforts to establish standards is defining our terms. If more than two of us are in the same room at the same time we can't agree on what "high standards" means, let alone turf threatening terms like massage and bodywork.
So let's lighten up on one another. When speaking let's say what we mean, remembering that others may draw different conclusions from our statements than we intended. Let's not stop sharing ideas because of these different definitions. I happen to personally feel that standards are desirable and important to our field. I see more growth in touch therapies from consumer, regulator and practitioner agreement on standards. I see more people with robust practices now than ever before, and I also see practitioners just entering the field building sustainable practices quicker than they used to. Honoring one another by enjoying our similarities as opposed to our differences can go a long way to keep increasing growth and acceptance in a slowing economy.
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to the address listed below:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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