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PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
April, 2001, Vol. 01, Issue 04
By Steve Capellini, LMT
Author's Note: The SPA LETTERS column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
Congratulations! You're now officially a part of the spa industry.I understand your excitement and also your trepidation, and I'm not surprised that you have a lot of burning questions to ask. For a moment, though, allow yourself to bask in the accomplishment you've just achieved. It's not always easy to snag a position as a therapist in the fast-growing spa sector.
Let's address your question about pay first. It was probably a good idea not to put too much emphasis on the pay scale when you first applied at the spa, because that can turn interviewers off and make it seem like your self-interest outweighs your desire to do a good job. But now that you've got the job, you have to start thinking about your budget, and of course it's only natural that you want to nail down some realistic numbers.
It's a general assumption (stated or unstated) that the pay scale in spas is not worthy of the talent and training most therapists have achieved. Some people in the massage profession feel that the pay in spas can drag down the overall prestige of massage therapists and make it seem that they're not worth as much as they should be.
In my personal opinion, this assumption is incorrect for two reasons. In the first place, spas have a very large overhead that is not taken into consideration by many people. The cost of running a spa is extremely high, with its management staff salaries, facilities cost, heavy laundry expense, equipment cost, product cost, and other drains on the bottom line. It's often hard for a spa to make a profit. If the spa were to give the therapists 80-90% of the price of a treatment, which therapists sometimes act like they're entitled to, the spa would soon go broke and everyone would be out of a job.
Second, the pay scale in spas over the past few years has been going up quite significantly. Factor in the pluses for the therapist, such as built-in clientele, no marketing costs, no facility cost, with products, oils, laundry, equipment all supplied, and, oftentimes, paid training and benefits. You can see that an hourly wage about half of what you'd expect doing a private outcall massage is not unreasonable.
This wage scale is typical of what you can expect at many spas today. Take the spa where you've just landed a job, for example. Your pay scale of $30 per hour is right about in line with this principle, because I know you've been asking $60 per hour from your private clients since you graduated from massage school last year.
And remember, you live in California, in an area with a pretty high cost of living. Extrapolating this to a less expensive part of the country, a new therapist could conceivably be getting $45-$50 per hour from private clients. Therefore, a $22-$25 per hour pay scale in a local spa would be reasonable.
You point out correctly that you might be losing some precious hours, though, because the spa will not be paying you for hours in which you're not massaging. But keep in mind that they will definitely be trying to book you as many hours during your shift as possible. Why? Because the more you're booked, the more money the spa makes!
There are some spas that pay a certain number of therapists a lower hourly wage when they're not giving a treatment, thus making sure there is always someone available for last-minute bookings. Seeing as you're new to this spa, you can't expect to be put on the schedule all the time right away. That's a seniority issue, which I'll deal with in a future letter. When you achieve this level, the spa will have to provide benefits to you, which can run up to 20% of additional cost to the spa on top of your pay. You're going to have to prove yourself first.
The Best Attitude
I wouldn't worry about this too much, Lou. The spa where you've found a job has a great reputation, and as you know, they're booked for much of the year. So keeping yourself busy shouldn't be too much of a problem. I think my best advice to you at this point is the following:
Treat the space you've found as your very own business.
That's right. Try to avoid the typical mistake: looking at the spa as an us vs. them environment, in which the ownership and management are out to get you and your fellow therapists. Avoid excess gossip, chatter, and complaints about your bosses, because that only separates you from a perceived higher level, actually diminishing your power.
Treat each guest as your own private guest in your own private business. Make sure that everything possible is done to make her experience positive. Treat the whole spa like your spa, keeping it neat and orderly. Whenever you have an opportunity, make things easier for your boss and anyone else in management.
This attitude is sometimes known as being a "team player," but that's a term I'm not too fond of, because it gives the impression that you have to wait to take orders from a coach, instead of proactively taking control of your own situation and being your own boss. Even better than being part of the team, is acting as if you were part of the ownership of the team. If you truly believe this is true, and act accordingly, you'll be amazed at how quickly things will change for you in the spa world, and for the better.
Talk to you again soon,
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
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