resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Power to the Patient
Against a backdrop of splintered political parties, polarizations within nations, civil unrest, and distrust of established government (such as the growing anti-Washington, D.C. sentiment) comes the not-so-surprising finding that health care authorities and practitioners (with perhaps the exception of insurers) are turning over more and more powers to the individual patient.
Treating Peripheral Neuropathy: Multi-Faceted Approach Including Laser Therapy
Peripheral neuropathy affects at least 20 million people in the United States1 and nearly 60 percent of all people with diabetes suffer from diabetic neuropathy. Many suffer from the disorder without ever identifying the cause.
Natural Cancer Prevention: Pomegranate for the Prostate
In recent years, the ingestion of pure pomegranate juice (8 ounces per day) has been shown in clinical studies with human subjects to slow, and to some degree, reverse, the progression of prostate cancer – the second leading cause of cancer death in North American men.
Six Things Every DC Should Know About the Zika Virus
The Zika outbreak continues to spread across the continental United States and U.S. territories. We offer this brief overview on this important public health problem for the practicing doctor of chiropractic.
U.S. Olympians Have a DC in Their Corner
It's probably old news to you that doctors of chiropractic play an increasingly prominent role in treating athletes, from youth sports participants to weekend warriors, to elite / professional competitors.
Going Beyond Just Feeling Good
We all know that most patients come to us for some pain complaint: neck pain, back pain, sciatica, carpal tunnel, etc. We also all know that acupuncture is a great first-line care for these issues, as well as supporting overall health and wellness.
Workers' Back Pain: Causes, Costs & Solution
You will want to share two important papers published in the past several months. Why? When read separately, each provides valuable information relevant to your patients, community and practice; together, they tell a compelling story.
Decoding the Mystery of Medical Insurance Acceptance
In the constantly evolving profession of acupuncture, one of the least understood areas is medical insurance acceptance. The profession is filled with controversy surrounding this topic: Is it ethical?
Upgrade to "Parker 2.0" in Las Vegas
Continuing your education and refining your practice: two key elements of a successful chiropractic career. Parker Seminars promises both as it celebrates its 65th anniversary in Las Vegas next February, according to Parker University President, Dr. William Morgan, and seminar consultant Dr. Mark Sanna.
Treatment Success at the Won Institute
According to the World Health Organization's 2003 report titled, "Acupuncture: Review and Analysis of Controlled Clinical Trials," acupuncture has been shown to improve many physical, emotional, and mental conditions.
Pediatric Asthma: A Case Study
I have had very good success with pediatric asthma, combining acupuncture with Chinese herbal products. Treatment is given over four to eight months, twice monthly, with herbal formulas rotated every month.
National Board Apologizes for Testing Issues
The National Board of Chiropractic Examiners (NBCE) has issued a formal apology following a series of computer-based testing malfunctions that impacted two separate examinations (March and June 2016) and caused "widespread confusion and frustration" to the nearly 1,500 examinees taking the tests.
First Annual ICD-10 Updates Take Effect
Yes, there was an update to ICD-10 codes on Oct. 1. It was a regular update to the diagnosis coding system and will take place every Oct. 1, just as it did when the ICD-9 system was in place.
Integrative Cancer Care: Chiropractic for Chemotherapy-Induced Hiccups
Hiccups (singultus) are a frequent occurrence during cancer treatment. The cause of the hiccups may be the chemotherapy drug itself, such as Cisplatin; or the prophylactic use of corticosteroids such as Decadron, which is used to prevent nausea and/or vomiting.
Four Ways to Attract Patients
Acupuncturist A has been in practice for six years and has struggled since day one. She spends as much time and money on marketing as she can, but since her practice is slow, her budget isn't that big.
ITB Syndrome: Treat the Tensor Fascia Latae
Iliotibial band syndrome is usually the result of repetitive knee flexion, such as in runners or cyclists. Pain may be experienced in the knee and/or the hip. The patient may express a sense of the hip dislocating, popping or snapping.
Using the Lens of Chinese Medicine
One of the most common medications I see in clinical practice on a daily basis is fluoxetine or Prozac. Consequently, I hear many complaints concerning the side effects of this medication and am frequently asked by patients to help manage these side effects with acupuncture and Chinese medicine.
Pediatric Footwear: Function Over Fashion
As practitioners, it is not uncommon for parents to bring us their children to treat or ask us questions related to the pediatric population. Children's feet tend to be a perplexing region for parents and practitioners alike.
Update from the International AIDS Conference
The 21st International AIDS Conference in Durban, South Africa, brought together more than 15,000 of the world's leading scientists, activists, funders, policy makers, and consumers from 153 countries.
Getting Paid by Medicare Is Getting a Major Adjustment
The 2015 Medicare Access and CHIP Reauthorization Act (MACRA) was signed into law to implement a new approach to clinician payments and replace the Sustainable Growth Rate formula.
April, 2001, Vol. 01, Issue 04
Excuse Me Have We Met?
By Perry Isenberg
"You need to attend this meeting, you'll meet people who will help you sell more product."
"Networking," the single most overused word, is also the single most misunderstood concept."It's not what you know, it's who you know" is the second most misunderstood concept.
I feel comfortable in saying that neither my partners nor myself have ever made a point of "getting close to someone" for the purpose of the almighty dollar.
Writing this monthly column is never about promoting myself or our company. It is about an opportunity to express my views and share my experiences with a select group of people who may find what I share interesting, useful, stimulating, and at times, possibly entertaining. If this column's goal was to promote our company, we would be better served spending money on advertisements in this excellent publication. (Time is money, and I do spend time to deliver a meaningful column.)
This column is a challenging, fun, and rewarding experience -- that is why I do it.
That being said, I've received numerous e-mails from readers expressing their opinions (positive, thankfully), and a few with business opportunities.
Do you see my point? Without any intention, I've managed to talk with people that may become personal friends, business associates or, dare I say, business partners. All because I'm doing something I enjoy and that allows me to be me, to express my thoughts.
I'm not going to say that networking -- the concept of methodically putting yourselves in a position to meet people to help you make more money -- does not have its place, but for the most part, I don't have much use for the concept.
I have met and known hundreds of people who may have been able to help me make more money, but I did not maintain a relationship with anyone just for financial gain. That's the essence of networking.
Please understand this: every business executive and salesperson will cast me out to the wolves for suggesting that networking is evil. Well, it is evil when everything we hold true and right is shoved to the side for the sake of money. Would you like to do business with people you don't trust or like, simply because they can make you more money? I wouldn't if I felt that way before a business relationship started.
How can we successfully network without being shallow? We start with changing the name and concept from networking / financial gain to "relationshipping" / associating.
The name change alone changes the focus to emphasize that the initial contact will be based on developing an individual relationship, rather than numbers of contacts. It also changes the concept of "for purpose of financial gain" to being mutual, "even" associates. This concept is so much more rewarding, both for the soul and the bank account.
Attend meetings and functions because you want to, not because you think you need to.
Talk with people -- look for people you think you would like to know, not those you think you need to know.
None of this advice applies to people who need to know hundreds of people because their job is to know hundreds of people, such as salespeople, consultants, etc.
I have a relationship with a health professional who I suspect at times believes I maintain our relationship to help our company sell more product. The fact is, our initial contact was based on a mutual interest to help support and improve the medical profession. Everyone at our company takes pride in giving back to the industry that supports us.
When you meet people, don't network - just meet people, be yourself, keep what you hold true first and foremost, and your world will expand beyond your wildest dreams.
Until next month, be healthy, be good, stay focused and motivated.
Click here for previous articles by Perry Isenberg.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.