resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
A Daily Strategy for Heavy-Metal Detox
In modern society, we are constantly exposed to heavy metals such as cadmium, lead and mercury. These heavy metals have no essential biochemical roles in our body, and conversely, can cause us a great deal of harm if they build up to toxic levels.
Taking the Chiropractic Message to the Press
"There is no better place on earth to have a news event," the National Press Club boasts, and it's easy to understand why: Every year, the 108-year-old Washington, D.C.-based organization hosts countless press conferences on the hottest topics impacting America and often the world.
Raditation & Your Smartphone: Is it Worth the Risk?
If radial arteries could talk (and in my experience they can to some extent), they would say, "Step away from the smartphone." At least that is the message I am receiving loud and clear as I feel the pulses of many patients.
Give Yourself the Digital Advantage
When you see this article in the print version of this issue and swear you read it already, don't be alarmed: you probably did. That's because by that time, the May issue will have been available online in digital format for three weeks.
A Major Role in Back Pain: The Multifidus
Back pain affects roughly 80 percent of the population at one time or another and is one of the leading causes of doctor visits.
Women's Hormones: A Western & Eastern Perspective
Sometimes it may seem that you require a degree in medicine to understand hormones and how they function.
An Integrated Approach to Chronic Pain
Findings from a unique Medicaid pilot project in Rhode Island involving high-use Medicaid recipients from two health plans were recently presented to the state's Department of Health, demonstrating stellar outcomes with regard to medication use, ER visits, health care costs and patient satisfaction.
New Relationships, Old Trauma: AOM & Other Healing Strategies
Being in love is one the most beautiful and enjoyable experiences. Most of us are willing to pay almost any price to have that experience, and still often find it elusive or fleeting. Navigating the ups and downs of loving relationships are often challenging — even for the most psychologically balanced among us.
Is the New Medicare Reporting Exemption Right for You?
What you've heard is not a rumor – there will be exemptions for providers of Medicare patients, with no penalties assessed for offices that do not do Quality Payment Program (EHR, PQRS, MACRA and MIPS) reporting.
Eczema & Acupuncture: A Sound Solution (Part 1)
Eczema affects approximately 3.5 percent of the global population and is one of the most common skin complaints seen by dermatologists.
Why I Quit Doing House Calls
My father was a chiropractor who did house calls, so when I became a DC, I figured doing house calls was part of the job. My March article recalled my experience as a small boy, accompanying my dad while he went to patients' homes to treat them.
News in Brief
ACA Adopts New Governance Model; ACA 2017 Awards; CCA Helps Calif. DCs "Share the Love"; $1 Million to Help Advance the Profession; D'Youville Raises the Bar on Anatomy Education; ErRatum.
Clearing Blocks: A Way to Improve Cosmetic Acupuncture
As a Five Element acupuncturist who teaches facial acupuncture classes nationally, I was surprised to learn that one of the basic principles I was taught in school is unfamiliar to most acupuncturists.
Is It Time to Rethink Mental Illness? (Pt. 1)
Invariably, patients will ask their chiropractor about depression or various mental illnesses. Some practitioners will reflexively offer a cervical adjustment, suggest St. John's wort or contemplate a referral to a specialist.
Universal Design: Principles & Practice
In many respects, universal design serves as the core of ergonomics. It's also a good tool to use when designing a return-to-work program for injured and/or ill patients. Let's take a closer look at universal design and why it should matter to you and your patients.
Bill With Confidence: Learn What to Collect
Q: I am trying to understand what I may collect from my patient when there is insurance. Do I have to accept the amount allowed by the plan or may I collect up to my billed amount? Please note, I am not a member of any insurance plan.
An Unexpected Diagnosis: The Result of Lacking Communication
A couple years ago I had a case that showed me the importance of open communication between health practitioners. We need to show up with less fear, and let go of our judgments so we can do better for the patient.
Creating Good Business Buzz
What do patients really think about working with you? Rarely do you hear the whole truth. Those who improve may be candid in their gratitude.
The Visual Error Scoring System: A Concussion Tool
Postural stability and oculomotor function are the most easily recognized physical indicators of neurologic motor dysfunction associated with concussions.
Balancing Spring Challenges
As the winter months come to a close and warmer spring weather appears, patients may begin to present with new challenging pattern presentations.
April, 2001, Vol. 01, Issue 04
Excuse Me Have We Met?
By Perry Isenberg
"You need to attend this meeting, you'll meet people who will help you sell more product."
"Networking," the single most overused word, is also the single most misunderstood concept."It's not what you know, it's who you know" is the second most misunderstood concept.
I feel comfortable in saying that neither my partners nor myself have ever made a point of "getting close to someone" for the purpose of the almighty dollar.
Writing this monthly column is never about promoting myself or our company. It is about an opportunity to express my views and share my experiences with a select group of people who may find what I share interesting, useful, stimulating, and at times, possibly entertaining. If this column's goal was to promote our company, we would be better served spending money on advertisements in this excellent publication. (Time is money, and I do spend time to deliver a meaningful column.)
This column is a challenging, fun, and rewarding experience -- that is why I do it.
That being said, I've received numerous e-mails from readers expressing their opinions (positive, thankfully), and a few with business opportunities.
Do you see my point? Without any intention, I've managed to talk with people that may become personal friends, business associates or, dare I say, business partners. All because I'm doing something I enjoy and that allows me to be me, to express my thoughts.
I'm not going to say that networking -- the concept of methodically putting yourselves in a position to meet people to help you make more money -- does not have its place, but for the most part, I don't have much use for the concept.
I have met and known hundreds of people who may have been able to help me make more money, but I did not maintain a relationship with anyone just for financial gain. That's the essence of networking.
Please understand this: every business executive and salesperson will cast me out to the wolves for suggesting that networking is evil. Well, it is evil when everything we hold true and right is shoved to the side for the sake of money. Would you like to do business with people you don't trust or like, simply because they can make you more money? I wouldn't if I felt that way before a business relationship started.
How can we successfully network without being shallow? We start with changing the name and concept from networking / financial gain to "relationshipping" / associating.
The name change alone changes the focus to emphasize that the initial contact will be based on developing an individual relationship, rather than numbers of contacts. It also changes the concept of "for purpose of financial gain" to being mutual, "even" associates. This concept is so much more rewarding, both for the soul and the bank account.
Attend meetings and functions because you want to, not because you think you need to.
Talk with people -- look for people you think you would like to know, not those you think you need to know.
None of this advice applies to people who need to know hundreds of people because their job is to know hundreds of people, such as salespeople, consultants, etc.
I have a relationship with a health professional who I suspect at times believes I maintain our relationship to help our company sell more product. The fact is, our initial contact was based on a mutual interest to help support and improve the medical profession. Everyone at our company takes pride in giving back to the industry that supports us.
When you meet people, don't network - just meet people, be yourself, keep what you hold true first and foremost, and your world will expand beyond your wildest dreams.
Until next month, be healthy, be good, stay focused and motivated.
Click here for previous articles by Perry Isenberg.
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