resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
How to Stay Sane During the Elections: Understanding Through the Lens of Chinese Medicine
In Chinese Medicine philosophy, everything consists of Yin and Yang. The law of polar opposites – one cannot exist without its opposite.
What's New in Phytonutrition: Mangifera Indica, "The King of Fruits"
One hundred percent pure Indian green mango fruit (mangifera indica), harvested at a special degree of ripeness for efficacy and taste, can now be concentrated as a phytonutrient nutraceutical powder.
Believe it or not, an estimated one-third of your patients have eaten some form of fast food within 24 hours of their appointment with you.
Acupuncture's Impact on the World
For several years, I have been hearing about the town of Rothenburg, Germany. It seemed just a dot on a map until I arrived. It is the home of the TCM Kongress which began in 1968. It has been held annually for 47 years and it has only missed one year.
Beating the Odds: Interview With Para-Powerlifter Adeline Dumapong-Ancheta
Since October 2015, the FICS Foundation, the charitable organization affiliated with the International Federation of Sports Chiropractic (FICS), has been supporting disabled athletes internationally.
A Long-Overdue Win for Oregon Medicaid Patients - and the Implications for Other States
Beginning July 1, 2016, Oregon Medicaid patients with spinal pain (cervical, thoracic, lumbar, pelvic) who are determined to be low risk based on a biopsychosocial assessment tool (STarT Back – Keele University) can receive four chiropractic visits per episode.
Acupuncture Muscle Trigger Point and Oriental Medicine Sports Therapy
It is difficult to ascertain the internal condition of professional basketball player Lebron James during game one of the 2014 NBA finals, in which he developed debilitating muscle cramps that led to his premature removal from the game.
Kansas Achieves Licensing Law
Kansas Governor Sam Brownback signed House Bill 2615 into law on Friday, May 13, 2016. HB2615 includes provisions for the licensure of acupuncturists in the state of Kansas.
Multivitamin Supplement May Reduce Breast Cancer Recurrence
There is a great deal of controversy regarding the value of multiple vitamin supplements in cancer prevention.
AOM Hospital-Based Practice: A Future Reality?
The natural evolution of health care on the planet is integrative health. We may have some challenges ahead, but based on my research, all indicators are pointing in a positive direction. There seems to be an evolving consciousness among our patient population that is "getting it."
Introducing the Acupuncture Today Digital Edition
In response to the changing habits of our readers, Acupuncture Today will introduce a digital edition of the publication (in addition to our print edition) beginning with the August 2016 issue.
An Emerging Partnership Model
Maryland University of Integrative Health (MUIH) has educated integrative health and wellness practitioners for the last 40 years, originally as an acupuncture clinic and school. The institution's transformative, relationship-centered programs integrate traditional wisdom with contemporary science
Treating Hip & Groin Pain With Abdominal Release of Upper Lumbar Nerve Impingements
Have you encountered patients with groin and hip pain you can't seem to solve? You know it's not a worn-out hip; you suspect the pain is somehow connected to the spine. But somehow, you just can't help them break through.
Three Tips to Help You Analyze the Acupuncture Case Studies of the NCCAOM Exam
Confirm the answer quickly by the elimination method. Case study:
After two treatments for back pain, a patient presents for a third
session complaining of rapid breathing and wheezing that is made worse
during cold weather.
Increasing the Value of Spine Care: CMS Approves New Low Back Pain Registry
The Centers for Medicare and Medicaid Services has approved the Spine IQ Low Back Pain Registry as a qualified clinical data registry for the Physician Quality Reporting System (PQRS) in 2016.
Insuring Quality Control in Herb Importation: An Interview with Wilson Lau
Wilson Lau is the vice president of Nuherbs, a Chinese herb importation company based in San Leandro, California. Before joining Nuherbs, he trained as a lawyer specializing in FDA law.
Adventures with the San Jiao
Those of us who have been in practice for several decades relish the way meridians and points reveal new diagnostic clues and new insights. I love to encourage my students to see this as an adventure that goes way beyond the textbooks.
Chronic Pain: Become Part of the Solution
I have lectured to more than 7,000 chiropractic physicians over the past five years regarding the chronic pain and opioid epidemic in this country.
Tai Chi Documentary Premier
First Run Features recently announced the world theatrical premiere of Barry Strugatz's documentary The Professor: Tai Chi's Journey West, which premiered last month at the Laemmle Music Hall in Los Angeles.
The Pertinent Negative
We all have to perform evaluations on patients. Most of us don't like doing it – exams take time, and worse it takes even more time after the evaluation to put together a narrative summary of the findings. Sometimes, this process becomes downright tedious.
An MD Who Understands the Opioid Epidemic
Doctors of chiropractic have an important role to play in ending the opioid epidemic and dealing with chronic pain by conservative means (see our top story in this issue) – but who's to blame for opioid dependence and abuse in the first place?
What You Say Isn't Always What Patients Hear
A few years ago, my aunt Edna (name changed for the purpose of this story) suffered a stroke. After a short hospital stay, she was transferred to a nursing home for rehabilitation. When she arrived at the nursing home, Edna requested a private room.
April, 2001, Vol. 01, Issue 04
Excuse Me Have We Met?
By Perry Isenberg
"You need to attend this meeting, you'll meet people who will help you sell more product."
"Networking," the single most overused word, is also the single most misunderstood concept."It's not what you know, it's who you know" is the second most misunderstood concept.
I feel comfortable in saying that neither my partners nor myself have ever made a point of "getting close to someone" for the purpose of the almighty dollar.
Writing this monthly column is never about promoting myself or our company. It is about an opportunity to express my views and share my experiences with a select group of people who may find what I share interesting, useful, stimulating, and at times, possibly entertaining. If this column's goal was to promote our company, we would be better served spending money on advertisements in this excellent publication. (Time is money, and I do spend time to deliver a meaningful column.)
This column is a challenging, fun, and rewarding experience -- that is why I do it.
That being said, I've received numerous e-mails from readers expressing their opinions (positive, thankfully), and a few with business opportunities.
Do you see my point? Without any intention, I've managed to talk with people that may become personal friends, business associates or, dare I say, business partners. All because I'm doing something I enjoy and that allows me to be me, to express my thoughts.
I'm not going to say that networking -- the concept of methodically putting yourselves in a position to meet people to help you make more money -- does not have its place, but for the most part, I don't have much use for the concept.
I have met and known hundreds of people who may have been able to help me make more money, but I did not maintain a relationship with anyone just for financial gain. That's the essence of networking.
Please understand this: every business executive and salesperson will cast me out to the wolves for suggesting that networking is evil. Well, it is evil when everything we hold true and right is shoved to the side for the sake of money. Would you like to do business with people you don't trust or like, simply because they can make you more money? I wouldn't if I felt that way before a business relationship started.
How can we successfully network without being shallow? We start with changing the name and concept from networking / financial gain to "relationshipping" / associating.
The name change alone changes the focus to emphasize that the initial contact will be based on developing an individual relationship, rather than numbers of contacts. It also changes the concept of "for purpose of financial gain" to being mutual, "even" associates. This concept is so much more rewarding, both for the soul and the bank account.
Attend meetings and functions because you want to, not because you think you need to.
Talk with people -- look for people you think you would like to know, not those you think you need to know.
None of this advice applies to people who need to know hundreds of people because their job is to know hundreds of people, such as salespeople, consultants, etc.
I have a relationship with a health professional who I suspect at times believes I maintain our relationship to help our company sell more product. The fact is, our initial contact was based on a mutual interest to help support and improve the medical profession. Everyone at our company takes pride in giving back to the industry that supports us.
When you meet people, don't network - just meet people, be yourself, keep what you hold true first and foremost, and your world will expand beyond your wildest dreams.
Until next month, be healthy, be good, stay focused and motivated.
Click here for previous articles by Perry Isenberg.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.