resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Footsteps of the Sages: An Apprenticeship with Dr. Kezhan Zhang
When I met Dr. Kezhen Zhang in May 2013, I was his translator and the integrity, creativity, and passion he demonstrated as a practitioner and advocate of the medicine convinced me to travel to Beijing to study with him.
Targeting the Bad Apples in the Bunch
While everyone was focused on the conversion to ICD-10, the Office of Inspector General for Health and Human Services released a new report on chiropractic titled "CMS Should Use Targeted Tactics to Curb Questionable and Inappropriate Payments for Chiropractic Services."
Mechanism: Experimental Approaches to Understanding Acupuncture, Part 1
The clinical benefits of acupuncture are difficult to ignore, but also can be difficult to explain to a Western audience. For nearly 50 years, relentlessly inquisitive scientists and physicians have been working toward a conceptual model to explain acupuncture.
Syncretism: Acupuncture and Public Health in Cuba
"Syncretism" is defined as a union of diverse tenets or practices. On a recent trip to Cuba designed to demonstrate the integration of Traditional Medicine and biomedicine, our group witnessed this union firsthand.
Acupuncture and Oriental Medicine in the West
We know acupuncture and Oriental medicine as the indigenous medicine of East Asia; in particular China, Korea and Japan are the countries of origin of this wonderful healing system.
Born to Energize the Human Spirit: Recollections of Sig Miller
Sig Miller, longtime executive director of the Association of New Jersey Chiropractors (ANJC), passed away on Sept. 17 after a long battle with cancer.
Omega-3 Fish Oil: An Underappreciated Element of Men's Health
As a clinician with many male patients -- and as a man myself -- I am all too aware of the fact that we like to convince ourselves that we are doing great, when that may be the farthest thing from the truth.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 2
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Diagnose Sprain Injuries in MVA Cases With Dynamic X-Rays (Pt. 1)
Am I the only person to notice hospitals are doing a seemingly insufficient job lately in their initial radiological workup of motor vehicle accident (MVA) victims?
It's Time to Review
It is amazing to see the changes that are occurring in the acupuncture profession. Let's look at some of the news and events that have contributed to this growth and awareness.
F4CP Making a High-Impact Impression
The Foundation for Chiropractic Progress has released details of its 2016 strategy, certain elements of which are already in play. The strategy includes ads, posters and other resources available to all F4CP members.
The Modern Application of Ancient Mei Rong
Chinese Medical Cosmetology (Mei Rong) has a well-documented and venerated history dating back to the Qin (221-206 BC) Dynasty.
Making Sense of an Increasingly Obvious Conclusion
Where's U.S. health care heading? Like it or not, the list of telltale signs is growing to a point that stands out to even the most myopic observer. Consider this list of facts as you look into the future of health care in the United States:
Designing a Fitness Plan (Part 1)
It doesn't matter if you come to my practice for pain relief, weight loss, healthy aging or something else. The formula I talk about for each patient's fitness strategy is pretty much the same.
Chinese Herbs and Pulmonary Fibrosis: A Case Study
"Mary M."* recently celebrated her 90th birthday. Even the former sheriff dropped by to kiss the hand of this diminutive retired teacher, to honor the years she interpreted for him during interviews with Latinas and Latinos.
North Carolina Acupuncture Board Files Dry Needling Lawsuit
In early September, the NCALB filed a complaint against the North Carolina Board of Physical Therapy Examiners over the issue of dry needling, a form of acupuncture that uses solid needles to puncture the skin and muscle tissue to relieve pain.
Your Billing Questions Answered
I hear a lot of the following questions: I am afraid I may doing something illegal. I have heard I cannot have different fees for the same service.
One Size Does Not Fit All: Exercise and Nutrition According to Your Yin/Yang Body Type
There are countless new exercise and nutrition plans out there, emphasizing the latest ground-breaking research and claiming to revolutionize the way we view health.
Dietary Fat and Prostate Cancer: An Important Update
K.M. Di Sebastiano and M. Mourtzakis published a review paper examining the role of dietary fat on prostate cancer development and progression late last year that does a stellar job of summarizing the available data on fat and prostate cancer.
The Concussion-Subluxation Complex
In the Aug. 1, 2014 issue of Dynamic Chiropractic, I reviewed some of the literature demonstrating the role of the chiropractic adjustment in post-concussive care.
Tailor-Made Knee Pain: The Sartorius Muscle
A patient was referred to my office after receiving treatment from various providers with no results. The patient was training for the Olympics as a marathon runner and was unable to run or walk without severe medial knee pain.
Too Many to Remember: Tips to Revive Your Ortho / Neuro Test Skills
When I was at Palmer in the mid-1980s, we were given a set of notes in one of our diagnostic courses. The notes covered approximately 70 orthopedic and neurological tests for various regions of the body.
Pro-Con: Swaddling for Newborns
The practice of swaddling has been used for thousands of years and was popular until the 1700s, when it was slowly abandoned by many cultures that considered it old-fashioned or barbaric.
April, 2001, Vol. 01, Issue 04
Excuse Me Have We Met?
By Perry Isenberg
"You need to attend this meeting, you'll meet people who will help you sell more product."
"Networking," the single most overused word, is also the single most misunderstood concept."It's not what you know, it's who you know" is the second most misunderstood concept.
I feel comfortable in saying that neither my partners nor myself have ever made a point of "getting close to someone" for the purpose of the almighty dollar.
Writing this monthly column is never about promoting myself or our company. It is about an opportunity to express my views and share my experiences with a select group of people who may find what I share interesting, useful, stimulating, and at times, possibly entertaining. If this column's goal was to promote our company, we would be better served spending money on advertisements in this excellent publication. (Time is money, and I do spend time to deliver a meaningful column.)
This column is a challenging, fun, and rewarding experience -- that is why I do it.
That being said, I've received numerous e-mails from readers expressing their opinions (positive, thankfully), and a few with business opportunities.
Do you see my point? Without any intention, I've managed to talk with people that may become personal friends, business associates or, dare I say, business partners. All because I'm doing something I enjoy and that allows me to be me, to express my thoughts.
I'm not going to say that networking -- the concept of methodically putting yourselves in a position to meet people to help you make more money -- does not have its place, but for the most part, I don't have much use for the concept.
I have met and known hundreds of people who may have been able to help me make more money, but I did not maintain a relationship with anyone just for financial gain. That's the essence of networking.
Please understand this: every business executive and salesperson will cast me out to the wolves for suggesting that networking is evil. Well, it is evil when everything we hold true and right is shoved to the side for the sake of money. Would you like to do business with people you don't trust or like, simply because they can make you more money? I wouldn't if I felt that way before a business relationship started.
How can we successfully network without being shallow? We start with changing the name and concept from networking / financial gain to "relationshipping" / associating.
The name change alone changes the focus to emphasize that the initial contact will be based on developing an individual relationship, rather than numbers of contacts. It also changes the concept of "for purpose of financial gain" to being mutual, "even" associates. This concept is so much more rewarding, both for the soul and the bank account.
Attend meetings and functions because you want to, not because you think you need to.
Talk with people -- look for people you think you would like to know, not those you think you need to know.
None of this advice applies to people who need to know hundreds of people because their job is to know hundreds of people, such as salespeople, consultants, etc.
I have a relationship with a health professional who I suspect at times believes I maintain our relationship to help our company sell more product. The fact is, our initial contact was based on a mutual interest to help support and improve the medical profession. Everyone at our company takes pride in giving back to the industry that supports us.
When you meet people, don't network - just meet people, be yourself, keep what you hold true first and foremost, and your world will expand beyond your wildest dreams.
Until next month, be healthy, be good, stay focused and motivated.
Click here for previous articles by Perry Isenberg.
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