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How to Humanize Your Content to Create Stronger Relationships
Content marketing is about building relationships, whether that is through updates on social media, offers on your website, blog posts, email campaigns, or even printed material. Now days a business needs to make a human connection.
Taking Another Step Toward a Secure Future
In 2008, the Council on Chiropractic Guidelines and Practice Parameters (CCGPP) released a literature review on chiropractic care for low back disorders.
The MRI: What to Do With the Results
As I wrote in my previous article on this topic, it is my goal for you, the doctor, to be an expert in interpreting MRI images yourself; and to be able to independently make decisions based upon a combination of clinical presentations and findings, followed by the MRI images.
Forgotten Options for Musculoskeletal Health
Challenges with musculoskeletal health are of tremendous concern for many people today.
Window of the Sky Points
The acupuncture points known as Window of the Sky are a modern creation. There is no reference in Chinese medical texts for an acupuncture point category called Window of the Sky.
East Meets West
Gung Hay Fat Choi. Welcome to the year of the Monkey. There will be fireworks for both January and February this year. What great celebrations.
The Roots of Insomnia
One of the most common clinical presentations is insomnia. Next to digestive disorders, sleep disorders are one of the most common complaints the clinician will encounter in daily practice.
Interprofessionalism: What it Means and Why You Should Care
Interprofessionalism in education and in practice is a growing trend across health care in the United States. The idea that team-based care and collaborative practice can improve health care has been around more than 50 years.
Ethics: The Glue That Holds Us Together
Kudos to the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) for creating a code of ethics for the nationwide profession and for deciding to make courses in ethics a requirement for certification renewal.
Asking the Insurance Rep the Right Questions
One of the first or last questions a potential patient often asks is: "Do you take insurance?" An ill-informed or optimistic, "yes" can result in delayed or non-payment. Instead, just say: "Let me check if you are eligible first."
Do Doctors Lie to Patients? (Do You Lie to Yours?)
In a previous column ["When Patients Lie (Bribe or Flatter)," Oct. 1, 2015], I discussed the issue of patients lying to doctors, and the many reasons why this can occur.
Enhancing Performance in Cross-Fit Athletes
Cross-fitness centers are expanding in number and increasing in popularity. To remain relevant to this growing portion of society, practitioners need to learn about the exercises and injuries common to this group.
RAND Study Recruiting DCs
Dr. Ian Coulter, RAND / Samueli chair for integrative medicine and senior health policy researcher for the RAND Corporation, has issued a call for participation, recruiting doctors of chiropractic for a practice-based research study that will examine "the impact of evidence, outcomes, costs and patient preferences on the choice of treatment for chronic low back pain and neck pain."
The Clinical Versatility of Milk Thistle (Part 2)
Evidence is growing that the silymarin complex of flavonolignans from milk thistle can impact serum ferritin and iron overload in various clinical circumstances.
Billing and Coding for Moxibustion
Q: I am trying to locate a code for cupping and moxibustion, and have had various fellow acupuncturists indicate that they bill using the existing codes for heat, 97010 hot packs or 97026 infra-red for moxa and 97016 vasopneumatic device for cupping.
Integrative Medicine Can Shape the Profession
As the AOM profession struggles to define the role of "integrative" medicine within their practices their schools and organizations, students, faculty, alumni and administrators at schools wrestle with discussions of how much, where, how, and what to "integrate."
Is There a Neurological Basis and Correction for Macular Degeneration?
Macular degeneration, aka AMD (age-related macular degeneration), is a common eye disease and a leading cause of blindness in people age 50 years and older, according to the National Institutes of Health National Eye Institute.
Yo San University Helps Make LA Communities Healthier
An element of healthcare training often overlooked is the residual benefit to communities served by Acupuncture and Oriental Medicine (AOM) schools nationwide.
Percussion Therapy: An Experiment
My study of qi began more than 20 years ago — long before my study of TCM, points or pathways. It all started with an awareness in my hands and physical manifestations in the way of blockages while working on clients.
Diet, Nutrition and the Context of Risk (Part 1)
Food and supplement safety is a topic that often comes up when I speak to chiropractors for CE relicensing, even when it is not the advertised subject.
Changing the Cultural View of Medicine
Many hospitals in the U.S. are incorporating integrative clinics that include Traditional Chinese Medicine. Cleveland Clinic has led the charge for adding a traditional Chinese herbal medicine clinic to their existing acupuncture program.
Lab Rats (Roaming the Streets)
The title of this article is an accurate description of American consumers (regardless of age) in the modern era.
Treating Pain: The Hypermobile Coccyx
When I write about the coccyx, I recognize that I am talking about a relatively small subset of patients. When I write for Dynamic Chiropractic, I am trying to reach 60,000 chiropractors.
From Antiquity to Modernity: Huang Qin Tang at Yale Medical School, Part 1
Traditional Chinese medicine is a coherent medical system with several unique characteristics: it originated almost 3,000 years ago; in its area of origin, it has been practiced without interruption since its inception.
April, 2001, Vol. 01, Issue 04
Alternative Medicine Added to NIH Database
By Editorial Staff
As of February 2001, more than 220,000 references, abstracts and full-text articles on complementary and alternative medicine (CAM) have been made available on the National Library of Medicine's PubMed online database.
PubMed, a service of the National Institutes of Health (NIH), is a massive online version of the library's Medline database, which covers 4,500 journals published in the U.S.and overseas. The National Center for Complementary and Alternative Medicine joined with the library to create the new CAM section.
Speaking on the new database, library director Donald Lindberg enthused: "This joint venture will offer health professionals, CAM practitioners, researchers, educators and consumers ready access to a comprehensive database of journal citations directly related to complementary and alternative medicine."
Chinese Dancers Feel the Power of Touch
In mid-February, members of the acclaimed Beijing Dance Academy were involved in a crash while on tour in Portland, Oregon. Two team members, Zhang Li and Sun Rui, were aided in their recovery by a massage therapist.
Dr. Shizeng Yang, a licensed massage therapist and a doctor of Chinese medicine, worked on the two teenage dancers using tuina, a massage technique that incorporates the same principles and energy points as acupuncture, but using fingers and hands instead of needles.
In the accident, Sun suffered a partially dislocated hip; Zhang was pinned under the troupe's van, suffering a badly bruised leg. However, both dancers have improved dramatically under Yang's care, along with the assistance of a local acupuncturist and herbalist. After the first week of treatment, Sun said his body felt "awake" and could walk without crutches; Zhang said her pain had eased to the point where she could stand.
Dr. Yang, who worked for the Chinese gymnastics team until 1992 and has taught at the Oregon College of Oriental Medicine, currently maintains a practice in Portland.
American Specialty Health Networks Stays Busy: More Agreements to Provide HMO Members with Massage
California-based American Specialty Health Networks (ASHN) has contracted with Tufts Health Plan, one of the country's largest HMOs, to provide discounts on massage therapy and acupuncture. Under terms of the agreement, Tufts Health Plan members have access to massage therapists and acupuncturists credentialed by ASHN.
The agreement between ASHN and Tufts Health Plan is the latest in a series of contracts between ASHN and HMOs across the country. In the February 2001 issue of Massage Today, we reported on several recent agreements making the news. (See "When Massage Meets Managed Care," in the February issue).
Commenting on the agreement, ASHN President and CEO George DeVries said: "Many Americans now use some form of complementary health care each year - chiropractic, acupuncture, massage therapy, vitamins or herbal supplements. We are pleased to support the efforts of Tufts Health Plan to develop quality-driven, cost-effective programs for their members."
Bringing Complementary Care into the Mainstream
At some of the nation's leading hospitals, physicians and their staffs are increasingly providing patients with access to complementary and alternative care. A few recent examples of this trend:
Dr. William Jagiello, an osteopathic physician and chairman of the Mercy Center's integrative medicine committee, says that the growing popularity of alternative treatment is confirmation that "illness doesn't exist in a vacuum."
"At some point in the future, there won't be conventional and unconventional treatments," predicts Dr. Jagiello. "They'll all be melded into one system. The important thing will be identifying the best treatment for each patient, rather than whether it's mainstream or alternative care."
Merging Massage Programs
Corinthian Colleges, Inc., of Santa Ana, California, recently announced that it has completed the acquisition of Grand Rapids Educational Center, Inc. (GREC) and its three campuses in Michigan and Indiana. In addition to programs in allied health, health insurance, and medical and dental specialties, GREC also offers a diploma program in massage therapy.
Corinthian Colleges, Inc., is one of the largest for-profit post-secondary education companies in the U.S., now operating 54 colleges in 19 states. For more information on the massage program offered at its newly acquired campuses, contact Corinthian Colleges, Inc., at 1-888-741-4271.
The Healing Powers of Chocolate
There's a new addition to the landscape in Hershey, Pennsylvania, home to the world-renowned Hershey Foods Corporation. The town already overflowing with chocolate now features a chocolate spa.
Earlier this year, the Hotel Hershey opened its $7 million spa, featuring chocolate baths, fondue wraps, and a variety of food-related therapies. The spa also offers more traditional spa conveniences, including massage, facials, pedicures and scalp treatment.
Believe it or not, the Hershey spa is just the latest in a continuing trend of food-related spas in the United States and abroad. For years, spas in Asia and Europe have featured soothing body baths blending milk, saffron and honey. In the United States, several hotels provide food-related spa services, including hotels in Texas and Arizona that offer barbeque and cactus wraps, respectively.
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