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Web Marketing: Content Is King
Google's sweeping updates to its search algorithms over the past few years have brought a paradigm shift in how you can optimize your chiropractic website to gain maximum marketing leverage.
Healing With TCM at San Quentin State Prison
For the prisoners at San Quentin State Prison, life-sentences are the reality of every day life. It is not often that prisoners get the opportunity to use alternative medicine to deal with common ailments they encounter behind bars such as, depression, anxiety and pain.
Help Patients Achieve Optimal Vitamin D Levels
Much research has been done on vitamin D levels and their impact on health; optimal levels have been correlated with a reduced risk of developing numerous conditions.
The Wonders of Light Therapy: An Interview with Wes Burwell
I first met Wes Burwell in 2011 when he was teaching a class on light. Since then, every time I hear him speak, his understanding of the benefits, function and capacity of light has evolved.
Saying No to Medicine
An interesting article recently appeared in Men's Journal titled "When to Say No to Your Doctor." The article begins with the summary statement above and effectively arms readers with information that will help them "take more responsibility for your own health care, because you can't be sure anyone else is.
The Tao of Gender
If you think gender is as simple as having a new client check off the "male" or "female" box on your intake form, we hope this article will expand your understanding and thus the reach of your health care.
The Heart Protector
On the physical level, the Pericardium is a double-layered sac of fibrous tissue that envelops the Heart. The space between the layers is filled with serous fluid that protects the Heart from external shock or trauma and lubricates to allow for normal Heart movement.
Calcium Helps Prevent Colorectal Cancer
Over the past 25 to 30 years, studies have suggested calcium may confer protection against colorectal cancer.
Talking to Patients About Healthy Aging
I've noticed that a particular category of patients seems to make up more and more of my practice – they work out, but still experience lots of degenerative joint disease (DJD) issues.
Pulse Diagnosis: What We Know
I am still finding pearls of wisdom from the books and papers that I inherited from my pulse diagnosis mentor Jim Ramholz.
Managing Patient Expectations About Acupuncture
Last year, I attended the Pacific Symposium in San Diego for the first time in six or seven years. It was the 25th anniversary of this event, and on one evening there was a panel discussion with the title; "What is Qi?."
Simple Ways To Find True Happiness
Patients in our clinics are always seeking happiness. As their health advocate, we need to ensure we inform them that in order to find happiness, they have to make sure to identify what makes them happy in the first place.
Transparency and Accountability: Q&A With the CCE
Every profession needs an organization dedicated to upholding the quality and integrity of its degree programs and educational institutions.
To The Finish Line With the Help of TCM
When acupuncturist Eddy De Smedt pursued a career in Traditional Chinese Medicine, he knew he wanted to make a difference.
Managing Today's Fertility Patient
I recently received an email from one of my fertility patients: "Got my lab results back. FSH is 11, AMH is 0.7. My doctor said these numbers aren't good. I guess I'm infertile. Just as a thought. Just set up an appointment to speak with an adoption agency."
Jingei Diagnosis: An Effective and Powerful Diagnostic
I graduated from the Kotatama Institute under the direction of Drs. Masahilo and Katsuharu Nakazono in 1984. As a student, I was exposed to the practice of most of the various theories and modalites of Oriental Medicine.
The X Factor in Clinical Research: The Patient
It was the great baseball legend, former New York Yankees catcher Yogi Berra – he of countless aphorisms, each with a mind-bending twist – who once declared, "You can observe a lot by watching."
AOMA Strengthens Leadership Team
AOMA Graduate School of Integrative Medicine, a leading college of acupuncture & herbal medicine, announced the appointment of Donna LaPoint Hurta, MBA as the new VP of Finance & Operations this Fall.
5 Ways to Occupy Occupational Health
Despite the progress that has been made to better protect workers, occupational health and safety remains a priority area for many national governmental organizations due to the widespread problem of occupationally related morbidity and mortality.
Blaming the Gluteus Medius, Overlooking the Deltoid
The gluteus medius (Gmed) is commonly written about, strengthened and blamed for many conditions, and rightfully so. After all, the Gmed plays a role in pelvic stability, hip motor control and lower-quarter dynamic movements.
Lime Jello on Morphine
Taste is in the eyes... actually the mouth... of the beholder. My food preferences have changed, lightening from the food of my youth. My parents loved heavy eastern European cuisine and I loved it as a child. Now I enjoy leaner, healthier whole foods.
Understanding and Identifying Pediatric Growth-Plate Fractures
In general, fractures in children heal well with little intervention as long as the alignment is good. Fractures involving the growth plate, however, are a different issue. In fact, growth-plate injuries are the primary reason for the subspecialty of pediatric orthopedics.
April, 2001, Vol. 01, Issue 04
Alternative Medicine Added to NIH Database
By Editorial Staff
As of February 2001, more than 220,000 references, abstracts and full-text articles on complementary and alternative medicine (CAM) have been made available on the National Library of Medicine's PubMed online database.
PubMed, a service of the National Institutes of Health (NIH), is a massive online version of the library's Medline database, which covers 4,500 journals published in the U.S.and overseas. The National Center for Complementary and Alternative Medicine joined with the library to create the new CAM section.
Speaking on the new database, library director Donald Lindberg enthused: "This joint venture will offer health professionals, CAM practitioners, researchers, educators and consumers ready access to a comprehensive database of journal citations directly related to complementary and alternative medicine."
Chinese Dancers Feel the Power of Touch
In mid-February, members of the acclaimed Beijing Dance Academy were involved in a crash while on tour in Portland, Oregon. Two team members, Zhang Li and Sun Rui, were aided in their recovery by a massage therapist.
Dr. Shizeng Yang, a licensed massage therapist and a doctor of Chinese medicine, worked on the two teenage dancers using tuina, a massage technique that incorporates the same principles and energy points as acupuncture, but using fingers and hands instead of needles.
In the accident, Sun suffered a partially dislocated hip; Zhang was pinned under the troupe's van, suffering a badly bruised leg. However, both dancers have improved dramatically under Yang's care, along with the assistance of a local acupuncturist and herbalist. After the first week of treatment, Sun said his body felt "awake" and could walk without crutches; Zhang said her pain had eased to the point where she could stand.
Dr. Yang, who worked for the Chinese gymnastics team until 1992 and has taught at the Oregon College of Oriental Medicine, currently maintains a practice in Portland.
American Specialty Health Networks Stays Busy: More Agreements to Provide HMO Members with Massage
California-based American Specialty Health Networks (ASHN) has contracted with Tufts Health Plan, one of the country's largest HMOs, to provide discounts on massage therapy and acupuncture. Under terms of the agreement, Tufts Health Plan members have access to massage therapists and acupuncturists credentialed by ASHN.
The agreement between ASHN and Tufts Health Plan is the latest in a series of contracts between ASHN and HMOs across the country. In the February 2001 issue of Massage Today, we reported on several recent agreements making the news. (See "When Massage Meets Managed Care," in the February issue).
Commenting on the agreement, ASHN President and CEO George DeVries said: "Many Americans now use some form of complementary health care each year - chiropractic, acupuncture, massage therapy, vitamins or herbal supplements. We are pleased to support the efforts of Tufts Health Plan to develop quality-driven, cost-effective programs for their members."
Bringing Complementary Care into the Mainstream
At some of the nation's leading hospitals, physicians and their staffs are increasingly providing patients with access to complementary and alternative care. A few recent examples of this trend:
Dr. William Jagiello, an osteopathic physician and chairman of the Mercy Center's integrative medicine committee, says that the growing popularity of alternative treatment is confirmation that "illness doesn't exist in a vacuum."
"At some point in the future, there won't be conventional and unconventional treatments," predicts Dr. Jagiello. "They'll all be melded into one system. The important thing will be identifying the best treatment for each patient, rather than whether it's mainstream or alternative care."
Merging Massage Programs
Corinthian Colleges, Inc., of Santa Ana, California, recently announced that it has completed the acquisition of Grand Rapids Educational Center, Inc. (GREC) and its three campuses in Michigan and Indiana. In addition to programs in allied health, health insurance, and medical and dental specialties, GREC also offers a diploma program in massage therapy.
Corinthian Colleges, Inc., is one of the largest for-profit post-secondary education companies in the U.S., now operating 54 colleges in 19 states. For more information on the massage program offered at its newly acquired campuses, contact Corinthian Colleges, Inc., at 1-888-741-4271.
The Healing Powers of Chocolate
There's a new addition to the landscape in Hershey, Pennsylvania, home to the world-renowned Hershey Foods Corporation. The town already overflowing with chocolate now features a chocolate spa.
Earlier this year, the Hotel Hershey opened its $7 million spa, featuring chocolate baths, fondue wraps, and a variety of food-related therapies. The spa also offers more traditional spa conveniences, including massage, facials, pedicures and scalp treatment.
Believe it or not, the Hershey spa is just the latest in a continuing trend of food-related spas in the United States and abroad. For years, spas in Asia and Europe have featured soothing body baths blending milk, saffron and honey. In the United States, several hotels provide food-related spa services, including hotels in Texas and Arizona that offer barbeque and cactus wraps, respectively.
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