Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
April, 2001, Vol. 01, Issue 04
Cameron West, CMT, of Fillmore, CA.
By Claudette Laroche, RN, LMT, NCTMB
Author's Note: Professional of Note is a column devoted to recognizing individual practitioners and what they are contributing to the profession. Each article will highlight a unique feature of a practitioner's professional practice.The purpose of the column is take note of people who are not necessarily nationally known, but who are nonetheless making a significant contribution to the field.
Imagine the most peaceful moment you have known in your life, and add that dimension to the experience of floating in warm water.
Cameron West, a person of spirit, fire and energy who is able to enfold and nurture you in a floating realm of peace and tranquility, (such as we like to ascribe to the time when we were in utero), can help facilitate you to that most relaxing moment.
Cameron is a 1980 graduate of the Santa Barbara School of Massage Therapy, and a California-credentialed teacher of adaptive physical education. To create her practice and business, Aquatic Integration, she has combined over 20 years as a massage therapist, over 15 years as an aquatics rehabilitation educator and Watsu practitioner, and over four years as an instructor of the therapeutic modality called Watsu, the coined acronym for water shiatsu, as developed by Harold Dull of California.
Watsu (WATer shiatSU), an aquatic bodywork modality that incorporates the stretches, pressure point massage and principals of zen shiatsu, utilizes the principals of water - natural buoyancy, resistance and warmth. Technically, Watsu involves neuromuscular re-education, utilizing gentle mobilization of the joints and soft tissue. The Watsu client is held and supported while being moved, floated, massaged and gently stretched in 96-98 degree water. The hydrostatic pressure of water helps to increase circulation, as the body is continually moved. Watsu emphasizes being with and trusting the body to seek its own natural balance. It is a process that can take place onan emotional and a physical level. During a session, the practitioner's awareness is drawn to the client's breath and natural movement, which guides the practitioner's work with the client. The "holistic" aspect of Watsu ensues from the experience of deep relaxation and nurturing in a session which can facilitate a meditative state, freeing the body from stiffness and painful areas, and allowing for more efficient tissue repair. As Cameron states:
It certainly initiated Cameron into taking the helm to chart a new course for her professional and personal life. Her work as director of Aquatics for Tri-Counties Easter Seals, Ventura, California, was a springboard to pursuing further options, working one-on-one with clients in the water to enhance their progress. Cameron decided to attend the Watsu Instructor Training Program at the School of Shiatsu & Massage in Middletown, California, and put herself on the focused course of becoming an Instructor. Cameron states, "I knew this modality needed to be more accessible and noticed in the therapeutic arena to earn its recognition as a valid aquatic therapeutic modality."
As a client of Cameron's, William D. Hervey, PhD, of Ventura, CA, states that "she is an exceptionally talented practitioner of the watsu technique. Over the 10-year period that Cameron has been treating me, I have never experienced any flare-ups with my rheumatoid arthritis after receiving Watsu, though I often experience flare-ups after dry-land physical exercise."
Cameron practices what she teaches, an optimum state of health for the individual, by incorporating self-care into her everyday life. She practices meditation, Yoga, and Tai Chi and incorporates at least one of these forms into her schedule almost every day. She also exchanges an underwater dance technique called "waterdance" with her husband Greg, a writer and graphic designer. They learned waterdance as a means of enhancing their relationship via increased time spent together doing something they both love.
Cameron's professional acumen, her supportive spouse, and her joy as a parent of a school-aged son have facilitated the process of developing her goals in a holistic environment for herself and family. Cameron is quite excited as she recounts that:
Cameron is very dedicated and organized in creating innovative approaches to teaching watsu as well as implementing strategies in the water on her clients with and without special-needs. "I work on a wide variety but the population that I work with mostly includes those with osteo and rheumatoid arthritis, low back dysfunction, fibromyalgia, Parkinson's, and amputations. Waterdance with the amputee client is quite powerful because of the magnitude of stretch you can receive under the water. My reputation is primarily built on aquatic therapy rehabilitation and my ability to adapt techniques to clients' needs."
Cameron is clear about her aquatic course. Her short-term goal is to finalize a joint venture with an already existing state licensed massage school to establish a satellite school at her AquaZen Center. Watsu, waterdance, and adaptive technique classes will be on the schedule for students from the school to take as electives to include in their massage curriculum. She excitedly awaits approval for this venture from the state of California.
As I listen to her speak and see what she has produced, I sense her determination will obliterate that red tape. Cameron is already teaching Watsu and adaptive courses at aquatic facilities all around the country. She is also on the board of directors for WABA, the Worldwide Aquatic Bodywork Association, (established by Harold Dull) and is very active in the creation and implementation of the association's educational standards committee, which oversees the development of the Watsu instructor training program.
I bet you need a Watsu, Cameron! Call your husband!
Click here for previous articles by Claudette Laroche, RN, LMT, NCTMB.
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