Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
April, 2001, Vol. 01, Issue 04
The National Alliance of State Massage Therapy Boards
By Editorial Staff
Editor's note: David Frostad is the 2000 president of the National Alliance of State Massage Therapy Boards (NASMTB), serving through March 2001. (Barbara Benson succeeds him as NASMTB president this month.) Mr.Frostad is also the owner of a corporation that promotes the practice and education of massage. Although he travels around the country teaching and working, the major portion of Mr. Frostad's practice is based in Oregon, where he is also a member of the state board of massage.
A group of representatives from various state massage regulatory agencies met in August 1999 to join forces in establishing the National Alliance of State Massage Therapy Boards (NASMTB). Together they approved the following:
With the profession of massage and bodywork continuing to mature, an increasing number of states have enacted legislation. Since only a few have created distinct boards, a variety of public bodies now oversee the profession. With the different methods of oversight, there have also been a variety of standards created. Instead of a national standard, we have state-by-state differences in what is needed to protect the public from unscrupulous or immoral practices. This has created some uncomfortable difficulties for professionals.
Whereas the professional organizations function to protect the profession, the regulatory bodies have been instructed to protect the public at large. Although both might appear to have similar goals, they are not always identical. By recognizing these differences, we can best utilize the strengths of both groups.
National certification exams have helped to standardize the expectations of what professionals expect from each other. The professional standards, however, do not always reflect the requirements of what regulatory bodies believe are needed to protect the public. Unfortunately, this means that reciprocity between licensing bodies is currently an issue. Differences in expectations for education and competency can be costly and prohibitive for the movement of a practitioner from one state to another.
Each time the NASMTB meets, board representatives mention struggles that occur with licensing and regulation -- issues shared by other boards. Discussion helps us to standardize how we regulate the practice of massage. Common issues include: educational expectations (including minimum knowledge and skills, and hours vs. competency); written and performance licensing examination standards and methods; reciprocity and endorsement; expectations and measurement of continued competency; and the definition of massage for purposes of inclusion and exclusion of professional practices.
As we learn to better regulate this profession, it is also helpful to educate others about who we are and what rights and responsibilities we have by law. Although it is sometimes difficult to find information about the various regulations, the NASMTB is committed to improving access by maintaining contact information for the states. Most of the regulatory states have links on the World Wide Web to the statutes and rules for the profession; if not, they at least have contact information. In the past, obtaining this information from each state proved difficult because of differences in state search engines.
The NASMTB has compiled a list of state massage sites to make this search easier. You can find contact information for each state at www.nasmtb.org. Also included is contact information for the District of Columbia, the provinces of British Columbia and Ontario, and links to various organizations connected with the profession of massage and bodywork. (Editor's note: At the time this issue went to press in late March 2001, the NASMTB website was "currently under construction.")
The NASMTB meets twice a year to discuss issues of common interests to the member regulatory bodies. If you have an issue you would like to present to the NASMTB, please send written notice to:
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