resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Science of Stretching
In 1986, Rob DeCastella set a course record by running the Boston Marathon in 2:07:51, just 39 seconds off the world record.
Building From the Bottom Up
I caught up with my dear friend Honora Wolfe, in her Colorado painting studio where, if she is not praying in Bhutan or doing charitable work in a Nepali free clinic, she spends most of her time now.
Peer Points: Always Seeking To Grow
Ellen "Kiki" Geary has spent the last decade honing her craft. As a specialist in integrative holistic care, she went straight from completing her master's degree in acupuncture and chinese herbal medicine from Bastyr University to building a successful and thriving practice in the small community of Anacortes, Washington.
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
A Guide for Talking to Doctors about Acupuncture and Brain Chemistry
Before I begin any discussion of how to talk about the effects of acupuncture on brain chemistry, nervous and endocrine function, it is essential to understand just what physicians most need help with.
A Chinese Medicine Story: An Interview with Mazin Al-Khafaji
Mazin Al-Khafaji's work has interested me for years. In February 2014, we invited him for the second time to speak at the Southwest Symposium in Austin, Texas.
Remembering Clarence Gonstead and 50 Years of the Gonstead Clinic
Dr. Clarence Selmer Gonstead (1898-1978) took chiropractic practice from back-alley bone setting to an understandable biomechanical science. His life was dedicated to clinical competency.
Immunizations by Colorado DCs: Really?
You probably didn't hear about it, but back on Nov. 21, 2013, the Board of Directors of the Colorado Chiropractic Association (CCA) adopted "immunization authority" for Colorado DCs as its No. 2 legislative goal.
Are You a Bad Chiropractic Patient?
My father was a great DC. In fact, as you might expect, he was the doctor of chiropractic I measured all other doctors against. Sadly, he died at age 61 when I was in my early 30s.
Coding for the Subluxation: ICD-9 vs. ICD-10
When I attended chiropractic school, I was taught that chiropractors approach health care differently than the traditional medical establishment.
Medical Qigong for the Heart: Part III
Part 1 and Part II of this series focused on the physical aspect of the Heart and mental emotional aspects of the Heart respectively. Now, I would like to focus on the spiritual aspect of the Heart.
Curbing Label Overwhelm
For the average consumer, reading a food package can be overwhelming: natural, organic, non-GMO, gluten free, free range ... you get the picture.
Knee Pain From the Kinetic Chain
As practitioners of manual medicine, chiropractors often treat patients suffering from knee pain.
Fibromyalgia: Put the Pain in Its Place
While some fibromyalgia patients respond favorably to regular chiropractic care, others experience minimal relief. Unfortunately, many of these patients must rely on pharmacological management to relieve their constant pain.
Physical Exam 101: The Hands
I am sure you are familiar with the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
By the Numbers: 3 Common Financial Mistakes With Major Consequences
Warren Buffett is on record for sharing the hidden art of becoming wealthy and making it simple enough for anyone to grasp.
Vaccines and Chiropractic: Evidence-Based Medicine or Medical Dogma?
Right or wrong, the chiropractic profession has historically been against vaccinations. However, a growing trend within the profession is seeking to reverse this position.
New Medical Technologies You Need to Know
We're all familiar with how fast computers become obsolete, as well as the rapid pace of development in the field of cell phone technology. The latest smart phones are far more powerful than desktop computers were only a few years ago.
A History Worth Telling
The popularity and the use of acupuncture for the treatment of animals in the United States is at its peak.
Why You Should Include the Single-Leg Stance Test in Every Patient Assessment
The single-leg stance (SLS) test, also known as the single-limb stance test, unipedal stance test or one-legged stance / balance test, is often used in the geriatric population to assess static postural and balance control.
March, 2001, Vol. 01, Issue 03
The Economic Power of Your Passion
By Perry Isenberg
On rare occasions, a health professional will tell me that they don't use samples or recommend certain products, because they are too effective and may reduce the number of patient visits.
If this is you, find another career.
It does not matter if it is advice and recommendation for a series of stretches, an exercise routine, an orthopedic pillow, vitamins etc if you don't always think of your patient first, find another career.
An important, often-overlooked role of a health professional is that of coach the cheerleader, so to speak.
Four years ago, I herniated a disk and was very concerned about the surgery and the effect it would take on my (very limited) active lifestyle.
Both surgeons (I went for two opinions) suggested surgery could be avoided and my lifestyle maintained if I would drop some weight and strengthen my abdomen and back.Their confidence in me made me achieve the needed goals to control my health. I am indebted to these doctors for life and would fly anywhere they were to perform the surgery if it was ever needed.
My massage therapist (whom I've not seen for over two months just lazy, busy you know the excuses) suggested and provided at no charge a foot roller-massage, and suggested use of a tennis ball to stretch out my foot, to help with my possible case of plantar facsitis. I'm impressed with my therapist, and will recommend her all day long.
Nothing will ever replace the need for a skilled, passionate therapist. Part of your therapy includes empowering your patients to want to care for themselves. This only happens when you give them the tools and encouragement to do so.
In the rare event this leads to fewer visits, fear not, for your existing patients will be recommending you all day long because they know your passion is for patient well being, not just the almighty dollar.
If you're still reading this and I've managed to "make you think," please remain a therapist, coach, cheerleader and healer.
The business lesson learned here is not to think always about today, but to look at the financial side of your business as a growing concern: always trying to plant today's seed for the future harvest.
Our company often finds itself in negotiations with people who think short term and don't understand the future harvest.
More often than not, these companies or individuals come back a few years later saying they wish they would've worked with us to begin with. (If I knew then what I know now.)
For those therapists associated with other health offices, have you ever considered offering a free massage to all new patients to the health office? Seed now, harvest later. Always position your "seeding" as your passion to expose the better health of your patient. A patient cannot benefit from massage therapy without the introduction and education. Obviously, none of us could survive doing free work all the time so limit the "seeding" to an acceptable amount per week/month. We all need the cash register to ring today.
Be truthful, giving and passionate about your work and it shows. Smile and the world smiles with you. The people you introduce to the benefits of massage therapy will return to you ten-fold. Until next month, be healthy, be good, stay focused and be motivated.
Click here for previous articles by Perry Isenberg.
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