resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
A Conversation With Dr. Betty Edmond
This month's column is an exclusive interview with Betty Edmond MD, newly elected CEO/President of the AOMA Graduate School of Integrative Medicine in Austin, Texas.
True Practice Mobility for the Chiropractic Profession
When natural disasters occur, chiropractors can literally travel to the other side of the world to offer humanitarian relief in less than a day. The chiropractor's license to legally practice, however, can't make it past the state line.
Five Branches University Has First Hospital TCM Residency
Established in 1984, Five Branches University (FBU) has campuses in Santa Cruz and San Jose, Calif., which serve the communities of Santa Cruz, the Monterey Bay, and Silicon Valley.
Let's Clear Up the Collection Confusion
This is an often-misunderstood practice swirling with misinformation. First, a few basics: Insurance is a contract between the patient and the insurance company. The insurance company is simply making a payment for services or care on behalf of the patient.
Acupuncture Points: Broadening Our Scope and Diagnostic Work
As every practitioner knows, the correct diagnosis is everything. Most healing disciplines rely on the use of symptomatology for their treatment implementation. Beyond symptomatology, we have clinical tests to provide more objective findings.
A New Year and Vision for the ACA
Inadequate pain management coupled with the epidemic of prescription opioid overuse and abuse has taken a severe toll on the lives of millions of people in the United States. Every day, more than 1,000 people are treated in the ER for misusing prescription opioids.
News in Brief
Updated Neck Pain & Whiplash Guideline; Attention, IHS DCs; New VP of Institutional Advancement At Palmer; N.J. DC Interns At U.S. Olympic Training Center; Chiropractic Society Of R.I. On The Front Lines.
Shoulder Rehab: Start With the Scapula
The scapula is an incredible display of elegance and movement within the biomechanics of human motion. It's evolved for mobility and stability in the scapulo-thoracic region, giving us the ability to do things that are uniquely human, such as throwing with accuracy.
The Case Report: A Valuable Tool
Case reports are a valuable form of descriptive research. The most basic form of practice-based research, a case report is a detailed account of the history, presenting symptoms, assessment, observations, treatment and follow-up of an individual patient, discussed in the context of prior and potential future research.
Low Back Pain in Running Athletes
After 7 million years of adapting to upright postures, the lumbar spine and pelvis have become remarkably adept at managing ground-reactive forces associated with running.
Another Step Forward for Chiropractic
Chiropractic is now available to 86,000-plus Latter-Day Saints missionaries and you are invited to become a provider. LDS membership in not required; our only concern is that our missionaries get the best quality care available.
The winter season is upon us and offers unique challenges for the clinician and patient alike. To effectively navigate through the winter season there are two main TCM medicinals, Huang Qi and Gan Jiang, to consider, as well as two important formulas which feature these two TCM treasures.
The Acupuncture Channel System (Part 1)
The earliest Chinese reference to channels is in the Mawangdui Medical Manuscripts,1 which are dated to the Warring States period of the Zhou Dynasty (475 BC-221 AD). The text presents 11 channels. There are no acupuncture points listed in those channels.
An Education in Gluten Sensitivity
A relatively new syndrome officially documented as non-celiac gluten sensitivity (NCGS) or gluten sensitivity (GS) was officially recognized and published in the new list of gluten-related disorders in 2012.
We Get Letters & Email
Our Country Needs Us Between Elections, Too; Continuing Care: We Aren't There Yet; Our Associations Need to Do More.
An Opportunity & a Responsibility
Nearly 80 Americans die from an opioid-related overdose every day, and spine-related pain is one of the principle drivers of opioid use. This unfortunate situation creates both an opportunity and a responsibility.
Flirting With Alternative Therapies
There are about as many adjunct therapies being marketed to acupuncturists as there are acupuncturists. While some may remain purist in their application of traditional Chinese medicine, others choose to explore new horizons of treatment.
Qigong for Substance Abuse
It is commonly believed that substance abuse, in addition to harming one’s physiological state, hurts the spirit. There is also a belief that one’s spirit does not weaken due to substance abuse, but rather, the person finds solace in addiction due to an already weak spirit.
Scar Reduction With Acupuncture & Microneedling (Part 2)
Protocols & treatment Timing
Crow Like the Rooster
As we welcome in the Year of the Rooster, we look at some of its major characteristics: confidence and communication, which suits the image we have of the Rooster...strutting in the farmyard, crowing to the others that it's time to wake up.
Anti-Aging With Dr. Ping Zhang
Jennifer Waters, TCM practitioner and writer of the Acupuncture Today column, "Talking With the Masters" sat down with Dr. Ping Zhang to discuss aniti-aging with acupuncture.
Prepare for the End, From the Beginning: Wealth Building and Retirement with the Tao
Yin and yang flow into and out from one another continually. Beginnings become endings and endings become beginnings again. Wholeness and cycles are the nature of Tao.
Nutrition for Menopause: Front-Line Therapy for All Phases
Of all the changes women experience during their reproductive life, there is no doubt the most dreaded are the three phases of menopause. This is not surprising since all of the symptoms associated with menopause are replete with unpleasantness.
March, 2001, Vol. 01, Issue 03
The Economic Power of Your Passion
By Perry Isenberg
On rare occasions, a health professional will tell me that they don't use samples or recommend certain products, because they are too effective and may reduce the number of patient visits.
If this is you, find another career.
It does not matter if it is advice and recommendation for a series of stretches, an exercise routine, an orthopedic pillow, vitamins etc if you don't always think of your patient first, find another career.
An important, often-overlooked role of a health professional is that of coach the cheerleader, so to speak.
Four years ago, I herniated a disk and was very concerned about the surgery and the effect it would take on my (very limited) active lifestyle.
Both surgeons (I went for two opinions) suggested surgery could be avoided and my lifestyle maintained if I would drop some weight and strengthen my abdomen and back.Their confidence in me made me achieve the needed goals to control my health. I am indebted to these doctors for life and would fly anywhere they were to perform the surgery if it was ever needed.
My massage therapist (whom I've not seen for over two months just lazy, busy you know the excuses) suggested and provided at no charge a foot roller-massage, and suggested use of a tennis ball to stretch out my foot, to help with my possible case of plantar facsitis. I'm impressed with my therapist, and will recommend her all day long.
Nothing will ever replace the need for a skilled, passionate therapist. Part of your therapy includes empowering your patients to want to care for themselves. This only happens when you give them the tools and encouragement to do so.
In the rare event this leads to fewer visits, fear not, for your existing patients will be recommending you all day long because they know your passion is for patient well being, not just the almighty dollar.
If you're still reading this and I've managed to "make you think," please remain a therapist, coach, cheerleader and healer.
The business lesson learned here is not to think always about today, but to look at the financial side of your business as a growing concern: always trying to plant today's seed for the future harvest.
Our company often finds itself in negotiations with people who think short term and don't understand the future harvest.
More often than not, these companies or individuals come back a few years later saying they wish they would've worked with us to begin with. (If I knew then what I know now.)
For those therapists associated with other health offices, have you ever considered offering a free massage to all new patients to the health office? Seed now, harvest later. Always position your "seeding" as your passion to expose the better health of your patient. A patient cannot benefit from massage therapy without the introduction and education. Obviously, none of us could survive doing free work all the time so limit the "seeding" to an acceptable amount per week/month. We all need the cash register to ring today.
Be truthful, giving and passionate about your work and it shows. Smile and the world smiles with you. The people you introduce to the benefits of massage therapy will return to you ten-fold. Until next month, be healthy, be good, stay focused and be motivated.
Click here for previous articles by Perry Isenberg.
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