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Help Secure Our Future by Sharing It
The National Board of Chiropractic Examiners (NBCE) conducts one of the most comprehensive surveys of the U.S. chiropractic profession every 4-5 years.
Thoracolumbar Syndrome: The Great Mimic
The thoracolumbar junction is a common area of joint dysfunction. The most obvious cause is dysfunctional breathing or lack of diaphragmatic breathing. Treating this breathing problem will ultimately be the long-term cure for the syndrome.
MPA Media Wins Seven Publishing Awards
MPA Media, publisher of Acupuncture Today, among other titles, has been recognized for editorial and design excellence with an unprecendented seven publishing awards by the ASBPE, the nation's largest organization for business-to-business publications.
A Commonly Missed Spinal Fixation: The Upper Lumbar Spine (Part 1)
When we think of lower back pain, we tend to think in terms of the lower lumbar spine and the SI joint. These joints and their discs are obviously important. However, we tend to miss fixations that occur just above – in the upper lumbar spine. Three questions come to mind: 1) Why is the upper lumbar spine so important? 2) Why do we miss the fixations here? 3) How can we adjust them?
Medicalization and Mindfulness
The past several years have seen a veritable explosion of research on mindfulness. Research abstracts we've published in each issue of Health Insights Today under the heading "Mind-Body News" have increasingly reported on studies about mindfulness interventions.
The Science Behind Happiness
Are you happy right now? Whether yes or no, there are a myriad of reasons why you feel that way. A whole academic discipline has developed to find out what causes or obstructs happiness, and how to amplify it.
A Glimpse Into China's Top Brain Hospital
The sounds of the city pass through the open window are overwhelming the microphone - car horns, construction machinery - and then there's the family at the adjacent bed talking loudly on cell phones, yet you can still hear the faint beep of our patients monitoring equipment.
History of Animal Acupuncture: Part II
In Part I of this article, I had gone back to 1969 and tried to describe the atmosphere and events of that year that engulfed many of the younger generation, some who were all the core members of the National Acupuncture Association.
If You Get a Request for Records, Respond!
In our previous two articles, we discussed two of the main reasons for denial when chiropractic records are reviewed by Medicare contractors.
Get Ready For AOM Day
This year, AOM Day 2014 falls on Friday, (October 24th). This is a great opportunity to make your AOM Day celebration or event even bigger by extending it throughout the weekend!
The Problem With Prolonged Sitting
We need to constantly talk to our patients about spending less time sitting and about what can go wrong with poor sitting postures. The fact is we sit too long in repetitive malpositions.
Healing Community Trauma in Israel and Palestine
It's the beginning of August and Israel and Hamas have just agreed to a 72-hour ceasefire after a month of brutal fighting. In the last four weeks, 1,830 Palestinians and 67 Israelis have been killed.
Let the Patient Tell Their Story
Often when a patient presents with an injury, they want to tell their story. People by nature like to talk about themselves, particularly when they're worried about their health.
Uncle Sam Needs You
Scrutiny into the Department of Veterans Affairs (DVA) continues to grow after efforts to reform the DVA by the former Secretary of Veterans Affairs, Eric Shinseki, were deemed "a stunning period of dysfunction" by Senate Minority Leader Mitch McConnell (R-Ky.).
Rethinking GMO: Less Panic, More Context
Some of you may have noticed that after writing parts 1 and 2 of “Genetic Modification of Organisms for Human Consumption” a while back [Nov. 15, 2013 and Jan. 1, 2014 issues], part 3 never appeared.
Improving Our Political Effectiveness
The November 2014 elections are right around the corner; members of Congress, governors and state legislators are all running. Now is a good time to talk frankly about our overall political involvement.
News in Brief
NBCE Launches Computer-Based Testing Era; California Chiropractors Get Expanded DOT Exam Privileges; New Jeff Hays Documentary.
A Healthy Dose of Failure is Vital to Your Success
As an acupuncturist I tend to see people after they have already suffered for years and "tried everything." They are so desperate for some relief that they want to know everything about how to get better, right now.
The Truth About Herbs
I appreciate the effort and research put into the article written in the June issue of Acupuncture Today regarding pesticides and Chinese herbs.
Thoughts to Live By
When speaking to your patients about their health make sure to ponder the following points and have them assess if they are making themselves even more sick by the thoughts they have about life. Are these some of the traits and thoughts that your patients might have?
When Big Pharma Meets Chinese Medicine
Earlier this year, Bayer made a media splash with their decision to buy the Dihon Pharmaceutical Group Co., a Chinese TCM manufacturer.
March, 2001, Vol. 01, Issue 03
The Economic Power of Your Passion
By Perry Isenberg
On rare occasions, a health professional will tell me that they don't use samples or recommend certain products, because they are too effective and may reduce the number of patient visits.
If this is you, find another career.
It does not matter if it is advice and recommendation for a series of stretches, an exercise routine, an orthopedic pillow, vitamins etc if you don't always think of your patient first, find another career.
An important, often-overlooked role of a health professional is that of coach the cheerleader, so to speak.
Four years ago, I herniated a disk and was very concerned about the surgery and the effect it would take on my (very limited) active lifestyle.
Both surgeons (I went for two opinions) suggested surgery could be avoided and my lifestyle maintained if I would drop some weight and strengthen my abdomen and back.Their confidence in me made me achieve the needed goals to control my health. I am indebted to these doctors for life and would fly anywhere they were to perform the surgery if it was ever needed.
My massage therapist (whom I've not seen for over two months just lazy, busy you know the excuses) suggested and provided at no charge a foot roller-massage, and suggested use of a tennis ball to stretch out my foot, to help with my possible case of plantar facsitis. I'm impressed with my therapist, and will recommend her all day long.
Nothing will ever replace the need for a skilled, passionate therapist. Part of your therapy includes empowering your patients to want to care for themselves. This only happens when you give them the tools and encouragement to do so.
In the rare event this leads to fewer visits, fear not, for your existing patients will be recommending you all day long because they know your passion is for patient well being, not just the almighty dollar.
If you're still reading this and I've managed to "make you think," please remain a therapist, coach, cheerleader and healer.
The business lesson learned here is not to think always about today, but to look at the financial side of your business as a growing concern: always trying to plant today's seed for the future harvest.
Our company often finds itself in negotiations with people who think short term and don't understand the future harvest.
More often than not, these companies or individuals come back a few years later saying they wish they would've worked with us to begin with. (If I knew then what I know now.)
For those therapists associated with other health offices, have you ever considered offering a free massage to all new patients to the health office? Seed now, harvest later. Always position your "seeding" as your passion to expose the better health of your patient. A patient cannot benefit from massage therapy without the introduction and education. Obviously, none of us could survive doing free work all the time so limit the "seeding" to an acceptable amount per week/month. We all need the cash register to ring today.
Be truthful, giving and passionate about your work and it shows. Smile and the world smiles with you. The people you introduce to the benefits of massage therapy will return to you ten-fold. Until next month, be healthy, be good, stay focused and be motivated.
Click here for previous articles by Perry Isenberg.
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