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Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
March, 2001, Vol. 01, Issue 03
By Steve Capellini, LMT
Author's note: The Spa Letters column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
So you've landed your first interview for a job in the spa industry.Congratulations! It wasn't as hard as you thought it was going to be, was it? I told you spas are very much in need of qualified, motivated individuals to make their programs work. In fact, spas are more employee-heavy that almost any other industry. According to a study done last year by PricewaterhouseCooper, there are over 104,000 full-time employees in the spa industry, and over 45,000 part-time employees.
This observation was echoed by Nancy Griffin a friend of mine in the spa industry. Who has done an in-depth analysis of the spa industry. This is what she says regarding the employment picture in spas: "Creative compensation strategies and continuing education will go a long way in creating employee loyalty. Strategies must be developed to minimize employee loss. Turnover is costly to any industry, but is especially damaging in the spa industry because of the high cost of training per employee."
That's right. Spas, like any industry, have trouble retaining qualified employees, so they're hoping you not only qualify for the job you're going to interview for next week, but they also hope you're going to stay with the job for a long time to come. What could be better than that?
I know, I know all of this information is fine, but it doesn't do much to calm your nerves about the upcoming interview. OK, then, let's get to work.
In Human Resources
Since you're applying at one of the big resort spas in your area, you're probably going to have to do a preliminary interview. Depending upon who interviews you, this can either be a fun experience or a rough one. Probably your biggest challenge is going to be keeping your positive attitude. It's easy to get awestruck and depressed by the impersonal atmosphere in some of these larger corporations. You end up sitting in a little plastic chair for hours and taking a test that has nothing to do with your skills as a massage therapist. All I can say is, keep your head up! It gets better.
The most important points you need to get across to the human resources interviewer are the intangible, yet crucial qualities that make you a superior candidate for a position in this fine, upstanding company. Qualities like honesty, loyalty, punctuality, and disciplined focus on the job at hand, for example, are important factors when considering anyone for any position. But it's tricky to just walk in and say, "I'm honest, loyal, punctual and disciplined." Instead, let your résumé work for you, as I suggested in my last letter. Be humble, attentive, and patient. Mostly, stay positive.
The Spa Director
I'm confident that you'll make it to the next step, which is meeting with the spa director. This may very well take place in the spa facility itself, so watch out! Many applicants, when they first step foot in the opulent surroundings of a first class spa, are overwhelmed by the atmosphere, and a little intimidated by all the marble, the muted colors, and the seemingly rich ladies floating around in robes. Remember, this fancy place needs your services to be successful. Just take a deep breath and relax.
Share with the spa director your vision of yourself in the spa industry, speaking with conviction about where you see yourself a few years down the road. You want to show your serious intentions of remaining with the industry (hopefully at this spa), learning as much as you can, and eventually moving your way up to more responsibilities. Be careful here, though. You don't want to appear too greedy or overanxious. For instance, I was recently interviewing a newly graduated massage therapist for a position at a spa project I'm working on, and he said he wanted to start on the management team right away, for a competitive spa director's salary. Needless to say, this individual never even started as a therapist, and I think he'll find it hard to get a job in any spa with that kind of attitude.
It's all about balance, Lou. You want to look extremely eager yet also aware that there are ropes to be learned. This spa director you'll be talking to can be your ally in that respect. Listen to what he or she has to say.
The (Gulp) Test Massage
If you've never given a test massage before, the experience can leave you standing in a puddle of your own sweat, mired in a complex swirl of emotions, the most prominent of which include fear and self-doubt. I know - it's happened to me. The first test massage I gave was to my instructor in massage school in order to graduate. It was one of the most unpleasant experiences of my life. (Hint: don't eat bean burritos directly before giving the test massage.)
You don't have to go through the same pain I did, though. Just relax as much as possible and follow a few simple guidelines:
I know, this probably sounds ridiculous, but I received one test massage from a fellow who kept banging my own hand into my head as he massaged my arm. This went on and on until I had to ask him to stop. Remember, the person receiving the massage wants you to be good. You can help create that impression by not being bad.
Give a nice, courteous, sensitive massage, asking for feedback a few times during the hour. Adjust your massage accordingly. If the interviewer wants a light relaxing massage, give it to her, even if you're a steadfast deep muscular therapist. You need to show a breadth of skills to work in a spa. Also, don't do anything too "far out," like breathing in sync with the "far out," like breathing in sync with the interviewer throughout the entire massage, or crawling up on the table for some esoteric manipulations. Think simple, straightforward massage.
I received a test massage from an applicant who had several years of experience and was very confident and nonchalant about his prospects of getting a job. The problem was, he was too confident, to the point of not really caring. I felt that he was burned out after too many years of doing the same thing, and that his soul wanted to be doing something else. His massage was good, but he didn't get the job.
You'd be surprised how many candidates come in thinking that a little massage will show the full range of their abilities. This is a mistake. Unless the interviewer requests otherwise, assume you will be giving a full-hour massage. This is more than just courteous; it shows that you can perform the job you're applying for, which in most spas is usually full-hour treatments.
Well, once again, Lou, I hope this information helps you a little. I'll be eagerly awaiting news from your interview.
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
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