Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
March, 2001, Vol. 01, Issue 03
By Steve Capellini, LMT
Author's note: The Spa Letters column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
So you've landed your first interview for a job in the spa industry.Congratulations! It wasn't as hard as you thought it was going to be, was it? I told you spas are very much in need of qualified, motivated individuals to make their programs work. In fact, spas are more employee-heavy that almost any other industry. According to a study done last year by PricewaterhouseCooper, there are over 104,000 full-time employees in the spa industry, and over 45,000 part-time employees.
This observation was echoed by Nancy Griffin a friend of mine in the spa industry. Who has done an in-depth analysis of the spa industry. This is what she says regarding the employment picture in spas: "Creative compensation strategies and continuing education will go a long way in creating employee loyalty. Strategies must be developed to minimize employee loss. Turnover is costly to any industry, but is especially damaging in the spa industry because of the high cost of training per employee."
That's right. Spas, like any industry, have trouble retaining qualified employees, so they're hoping you not only qualify for the job you're going to interview for next week, but they also hope you're going to stay with the job for a long time to come. What could be better than that?
I know, I know all of this information is fine, but it doesn't do much to calm your nerves about the upcoming interview. OK, then, let's get to work.
In Human Resources
Since you're applying at one of the big resort spas in your area, you're probably going to have to do a preliminary interview. Depending upon who interviews you, this can either be a fun experience or a rough one. Probably your biggest challenge is going to be keeping your positive attitude. It's easy to get awestruck and depressed by the impersonal atmosphere in some of these larger corporations. You end up sitting in a little plastic chair for hours and taking a test that has nothing to do with your skills as a massage therapist. All I can say is, keep your head up! It gets better.
The most important points you need to get across to the human resources interviewer are the intangible, yet crucial qualities that make you a superior candidate for a position in this fine, upstanding company. Qualities like honesty, loyalty, punctuality, and disciplined focus on the job at hand, for example, are important factors when considering anyone for any position. But it's tricky to just walk in and say, "I'm honest, loyal, punctual and disciplined." Instead, let your résumé work for you, as I suggested in my last letter. Be humble, attentive, and patient. Mostly, stay positive.
The Spa Director
I'm confident that you'll make it to the next step, which is meeting with the spa director. This may very well take place in the spa facility itself, so watch out! Many applicants, when they first step foot in the opulent surroundings of a first class spa, are overwhelmed by the atmosphere, and a little intimidated by all the marble, the muted colors, and the seemingly rich ladies floating around in robes. Remember, this fancy place needs your services to be successful. Just take a deep breath and relax.
Share with the spa director your vision of yourself in the spa industry, speaking with conviction about where you see yourself a few years down the road. You want to show your serious intentions of remaining with the industry (hopefully at this spa), learning as much as you can, and eventually moving your way up to more responsibilities. Be careful here, though. You don't want to appear too greedy or overanxious. For instance, I was recently interviewing a newly graduated massage therapist for a position at a spa project I'm working on, and he said he wanted to start on the management team right away, for a competitive spa director's salary. Needless to say, this individual never even started as a therapist, and I think he'll find it hard to get a job in any spa with that kind of attitude.
It's all about balance, Lou. You want to look extremely eager yet also aware that there are ropes to be learned. This spa director you'll be talking to can be your ally in that respect. Listen to what he or she has to say.
The (Gulp) Test Massage
If you've never given a test massage before, the experience can leave you standing in a puddle of your own sweat, mired in a complex swirl of emotions, the most prominent of which include fear and self-doubt. I know - it's happened to me. The first test massage I gave was to my instructor in massage school in order to graduate. It was one of the most unpleasant experiences of my life. (Hint: don't eat bean burritos directly before giving the test massage.)
You don't have to go through the same pain I did, though. Just relax as much as possible and follow a few simple guidelines:
I know, this probably sounds ridiculous, but I received one test massage from a fellow who kept banging my own hand into my head as he massaged my arm. This went on and on until I had to ask him to stop. Remember, the person receiving the massage wants you to be good. You can help create that impression by not being bad.
Give a nice, courteous, sensitive massage, asking for feedback a few times during the hour. Adjust your massage accordingly. If the interviewer wants a light relaxing massage, give it to her, even if you're a steadfast deep muscular therapist. You need to show a breadth of skills to work in a spa. Also, don't do anything too "far out," like breathing in sync with the "far out," like breathing in sync with the interviewer throughout the entire massage, or crawling up on the table for some esoteric manipulations. Think simple, straightforward massage.
I received a test massage from an applicant who had several years of experience and was very confident and nonchalant about his prospects of getting a job. The problem was, he was too confident, to the point of not really caring. I felt that he was burned out after too many years of doing the same thing, and that his soul wanted to be doing something else. His massage was good, but he didn't get the job.
You'd be surprised how many candidates come in thinking that a little massage will show the full range of their abilities. This is a mistake. Unless the interviewer requests otherwise, assume you will be giving a full-hour massage. This is more than just courteous; it shows that you can perform the job you're applying for, which in most spas is usually full-hour treatments.
Well, once again, Lou, I hope this information helps you a little. I'll be eagerly awaiting news from your interview.
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
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