Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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7 Reasons You Want a Beacon in Your Office
Have you heard about how "beacons" are transforming the way businesses interact with their customers? Beacons are low-energy Bluetooth devices that have the ability to send information to a smartphone app.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Research: Know What You're Talking About
Have you ever seen a patient in your office with multiple serious health problems you weren't sure exactly how to address?
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Are You Making the Wrong Impression?
Taking a page from Stacy and Clinton of The Learning Channel's hit television program, "What Not to Wear," we recently published an article in the summer issue of Chiropractic History: The Archives and Journal of the Association for the History of Chiropractic, that explores the evolution of physician attire from prehistoric times to the present.
The Winter of Life: A Personal and Chiropractic Practice Perspective
Last November, my wife and I invited an elderly relative, Uncle Josh, to spend the winter with us. He was 82 years old at the time and turned 83 during his stay. As soon as he accepted our invitation, we began preparing.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Chiropractic Care and Risk of Stroke: The Shoe Moves to the Other Foot
For decades, numerous papers have linked upper cervical chiropractic care to the incidence of vertebral artery dissections and stroke.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Reverse Digit Span: A Useful Assessment Tool for Patients With and Without Concussion
Reverse digit span is an easily administered test of attention span. It is a component of the SCAT3 test, which is frequently used to assess concussion. It has been part of the armamentarium of cognitive assessment for many years.
Looking Back: Abstracts From Chiropractic History (Summer 2015 Issue)
The following abstracts are reprinted with permission from Chiropractic History, the official journal of the Association for the History of Chiropractic. Chiropractic History is the leading scholarly journal of the chiropractic profession dedicated to the preservation and dissemination of the profession's credible history.
March, 2001, Vol. 01, Issue 03
By Steve Capellini, LMT
Author's note: The Spa Letters column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
So you've landed your first interview for a job in the spa industry.Congratulations! It wasn't as hard as you thought it was going to be, was it? I told you spas are very much in need of qualified, motivated individuals to make their programs work. In fact, spas are more employee-heavy that almost any other industry. According to a study done last year by PricewaterhouseCooper, there are over 104,000 full-time employees in the spa industry, and over 45,000 part-time employees.
This observation was echoed by Nancy Griffin a friend of mine in the spa industry. Who has done an in-depth analysis of the spa industry. This is what she says regarding the employment picture in spas: "Creative compensation strategies and continuing education will go a long way in creating employee loyalty. Strategies must be developed to minimize employee loss. Turnover is costly to any industry, but is especially damaging in the spa industry because of the high cost of training per employee."
That's right. Spas, like any industry, have trouble retaining qualified employees, so they're hoping you not only qualify for the job you're going to interview for next week, but they also hope you're going to stay with the job for a long time to come. What could be better than that?
I know, I know all of this information is fine, but it doesn't do much to calm your nerves about the upcoming interview. OK, then, let's get to work.
In Human Resources
Since you're applying at one of the big resort spas in your area, you're probably going to have to do a preliminary interview. Depending upon who interviews you, this can either be a fun experience or a rough one. Probably your biggest challenge is going to be keeping your positive attitude. It's easy to get awestruck and depressed by the impersonal atmosphere in some of these larger corporations. You end up sitting in a little plastic chair for hours and taking a test that has nothing to do with your skills as a massage therapist. All I can say is, keep your head up! It gets better.
The most important points you need to get across to the human resources interviewer are the intangible, yet crucial qualities that make you a superior candidate for a position in this fine, upstanding company. Qualities like honesty, loyalty, punctuality, and disciplined focus on the job at hand, for example, are important factors when considering anyone for any position. But it's tricky to just walk in and say, "I'm honest, loyal, punctual and disciplined." Instead, let your résumé work for you, as I suggested in my last letter. Be humble, attentive, and patient. Mostly, stay positive.
The Spa Director
I'm confident that you'll make it to the next step, which is meeting with the spa director. This may very well take place in the spa facility itself, so watch out! Many applicants, when they first step foot in the opulent surroundings of a first class spa, are overwhelmed by the atmosphere, and a little intimidated by all the marble, the muted colors, and the seemingly rich ladies floating around in robes. Remember, this fancy place needs your services to be successful. Just take a deep breath and relax.
Share with the spa director your vision of yourself in the spa industry, speaking with conviction about where you see yourself a few years down the road. You want to show your serious intentions of remaining with the industry (hopefully at this spa), learning as much as you can, and eventually moving your way up to more responsibilities. Be careful here, though. You don't want to appear too greedy or overanxious. For instance, I was recently interviewing a newly graduated massage therapist for a position at a spa project I'm working on, and he said he wanted to start on the management team right away, for a competitive spa director's salary. Needless to say, this individual never even started as a therapist, and I think he'll find it hard to get a job in any spa with that kind of attitude.
It's all about balance, Lou. You want to look extremely eager yet also aware that there are ropes to be learned. This spa director you'll be talking to can be your ally in that respect. Listen to what he or she has to say.
The (Gulp) Test Massage
If you've never given a test massage before, the experience can leave you standing in a puddle of your own sweat, mired in a complex swirl of emotions, the most prominent of which include fear and self-doubt. I know - it's happened to me. The first test massage I gave was to my instructor in massage school in order to graduate. It was one of the most unpleasant experiences of my life. (Hint: don't eat bean burritos directly before giving the test massage.)
You don't have to go through the same pain I did, though. Just relax as much as possible and follow a few simple guidelines:
I know, this probably sounds ridiculous, but I received one test massage from a fellow who kept banging my own hand into my head as he massaged my arm. This went on and on until I had to ask him to stop. Remember, the person receiving the massage wants you to be good. You can help create that impression by not being bad.
Give a nice, courteous, sensitive massage, asking for feedback a few times during the hour. Adjust your massage accordingly. If the interviewer wants a light relaxing massage, give it to her, even if you're a steadfast deep muscular therapist. You need to show a breadth of skills to work in a spa. Also, don't do anything too "far out," like breathing in sync with the "far out," like breathing in sync with the interviewer throughout the entire massage, or crawling up on the table for some esoteric manipulations. Think simple, straightforward massage.
I received a test massage from an applicant who had several years of experience and was very confident and nonchalant about his prospects of getting a job. The problem was, he was too confident, to the point of not really caring. I felt that he was burned out after too many years of doing the same thing, and that his soul wanted to be doing something else. His massage was good, but he didn't get the job.
You'd be surprised how many candidates come in thinking that a little massage will show the full range of their abilities. This is a mistake. Unless the interviewer requests otherwise, assume you will be giving a full-hour massage. This is more than just courteous; it shows that you can perform the job you're applying for, which in most spas is usually full-hour treatments.
Well, once again, Lou, I hope this information helps you a little. I'll be eagerly awaiting news from your interview.
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
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