resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Branding: Set Your Practice Apart
Dr. Brad started his practice seven years ago on a shoestring budget. He created his generic logo in five minutes using a website because he didn't have the time to figure out how to make something special.
Another Chance to Make a Difference
Just a few months ago, "the worst natural disaster to strike the United States since Hurricane Sandy" hit Louisiana. During this storm, one area experienced 31 inches of rain in 15 hours as almost 7 trillion gallons of water rained down in just one week across the state.
Herbs for Digestion: The Power of Bitter
Many cultures (and indeed herbal clinicians) around the world have long respected the role of bitter herbs and foods for promoting digestion. For example, aperitifs – drinks consumed before a meal to stimulate appetite and digestion – were originally derived from bitter herbs.
Molecular Motors: Tiny Machines Behind the Rhythm of Life
In the clinic, we aim to restore healthy patterns of movement for qi that has gotten trapped or misdirected, or may have even collapsed. We may be focused on freeing stagnation, releasing heat or redirecting counterflow qi, but it often comes down to helping re-establish a flow of sorts.
A Simple Protocol for Holiday Stress
It's winter, a time when we should be deep in reflection, eating warming foods and sleeping long hours. Following nature's rhythms, we restore our bodies and minds in preparation for the renewal of spring.
What We Can Learn From Spine Surgery
Patients with lumbar stenosis presumably present for conservative care to improve their quality of life and avoid surgery. However, providing clear guidance to these patients can be difficult for a number of reasons.
Little Sticker, Big Impact
It's the end of an election year. Hilary Clinton and Donald Trump were the subject of conversation for everyone, everywhere for the entire 2016 calendar year. I don't think any of us can deny that this election affected us all very deeply on a personal level.
News in Brief
New President / CEO Takes Office at Yo San University. Electroacupuncture for Constipation?
Dedicated to Defending Chiropractic
Whether you're a veteran DC or a first-trimester student, the name George McAndrews should be part and parcel of your professional vernacular, as familiar as the word chiropractic.
DVT: Know the Signs and You Could Save a Life
I lost a friend several months ago. He died from a pulmonary embolism (PE) secondary to a deep-vein thrombosis (DVT) that originated in his lower leg. Bobby was in his mid-60s, soft-spoken and had a big heart.
Meshing TCM With Environmental Pediatrics: Where's the Overlap?
Pediatrics has a long history within Chinese medicine dating back to the late Han dynasty (i.e., the late 200s CE), with the two primary areas of emphasis being herbal medicine and xiao er tui na (pediatric massage).
6 Steps to Make 2017 Your Best Year Yet
People often ask me what defines success. Success, for me, is simple: doing exactly what you want to do in life. Whether it's the kind of practice you run, your life at home, your hobbies or something else, it's achieving anything you put your mind to.
Chiro School Reunion: Whatever Happened to...?
I opened the door to the closet slowly, carefully, since I knew it contained a large number of precariously stacked file boxes. It also held numerous outdated gizmos with electrical cords of various lengths that could trip or strangle a person.
2016: A Year in the Life of Acupuncture
Happy Holidays, may you, your family and friends have peace, joy and blessings throughout this special time of year. As 2016 comes to a close, we can look back and celebrate the many events and accomplishments for the profession of acupuncture.
Overuse Injuries in Young Athletes (Pt. 2)
Most overuse injuries are benign, but there are some high-risk injuries that, if unrecognized or inappropriately treated, can result in significant loss in time from the sport or even require leaving the sport.
Assessing Core Stability and ROM: 5 Basic Checks
One of the first steps in addressing core stability is assessing static posture, ranges of motion, and motion of the pelvic bones, sacrum, femurs, lumbar spine and thoracic spine.
A Letter to the Profession from the New President at AAAOM
Volunteering for a national, nonprofit organization brings with it such highs, lows, and accomplishments, as well as a steep learning curve.
A Q & A About Updated Codes
Yes, indeed there was an update to ICD-10 on Oct.1, 2016. This is a regular update to the diagnosis coding system and this type of update will occur every Oct. 1, just as it did when the ICD-9 system was in place.
All Fiber Is Not Created Equal
Sometimes the best place to start is at the end. So, the conclusion of this article is that all fiber is good ... but some fiber is better. Let's break it down. There are two main types of fiber: soluble fiber and insoluble fiber.
End of an Era Looms at NYCC
New York Chiropractic College recently announced that Dr. Frank Nicchi will retire in August 2017 after 36 years with the college, the past 17 as president.
Southwest Acupuncture College Brings It to Division 1 Athletes
When Michael Phelps' photograph with the distinctive round marks left by cupping went viral, the Division 1 student athletes treated through the Dal Ward Athletic Center at the University of Colorado (CU) could relate.
Can a Multivitamin Reduce Breast Cancer Recurrence?
There is a great deal of controversy regarding the value of multivitamin supplements in cancer prevention. However, with respect to preventing breast cancer recurrence, an important study was published in the Journal of Breast Cancer Research and Treatment in 2011 by Kwan ML, et al.
A First for the Profession: CCE Accredits First Chiropractic Residencies
The Council on Chiropractic Education (CCE) has awarded accreditation to all five chiropractic residency programs currently administered at Veterans Administration facilities, "the first residency programs in the nation ever to be awarded this distinction, a significant advancement in the evolution of chiropractic education," according to a VA press release announcing the milestone.
March, 2001, Vol. 01, Issue 03
We Get Letters & E-Mail
By Editorial Staff
How to Reach Massage Today's Goals
I was excited to see my first issue of Massage Today, and was equally excited by your goals: forming coalitions between diverse practitioners; sharing these diverse perspectives; overcoming public misinformation and mistrust due to lack of knowledge: and taking those steps to becoming accepted by the public at large as worthy somatic problem-solvers.However, I fear that your publication will fail to achieve these goals, as all other massage publications that I've seen have failed, until you are willing to do what they have not done: acquire the traits of a professional organization worthy of public trust and respect.
And what are those traits? Self-criticism. Internal debate. The demand for objective definitions of new terms. Incorporating new theories into the body of current knowledge. Challenging new theories to prove themselves with something other than anecdotes, testimonials, and idle theorizing. This is what is lacking in much of massage therapy literature, and in the alternative medicine movement in general. It is this lack that causes us to remain on the outside of the mainstream looking in. When we say things like "look at the ... emotional and spiritual relationship to the headache," or "the energies of our bodies mix and integrate when we consciously intend it to happen" (two examples I pulled from your first edition), the average person out there looks at us like we are nuts. And they do so for good reason, because the first statement appears nonsensical, and the second preposterous. Are they? How do we know? Where is the evidence? Where is the critical scrutiny? Where are the controlled studies?
The word to describe what I'm calling for from the massage industry is "science," and it isn't a dirty word. It also is not some guy with a lot of diplomas on the walls telling us what is and is not true. It is a method of testing our theories, a way of keeping us from fooling ourselves. It also appears completely absent from massage literature. (The "Power of Touch" study in your January issue is moving in the right direction, but alas, there were no controls, so the results proves nothing.) Nowhere do I see theories challenged and debated, much less refuted. Has anyone reading these words ever seen, in any massage publication, an article explaining why a popular massage theory is untrue? (Want an easy target? How about ear-candling, where it is simple to prove that the wax that appears in the tube comes from the burning of the tube, not the ear) All I see is everything touted as if it were self-evidently true and wonderful, and how mean and nasty the mainstream world is to reject it. Are we saying we never make mistakes?
The mainstream isn't mean and nasty, nor is it rejecting what many of us have to say because it is ignorant. What they see is that we as an industry are more fond of touting theories than we are of making sure they are true. If we want to be trusted and respected by the public as professionals more interested in their health than we are in turning a buck, than we need to show the possibility that we are in error, through repeatable, controlled, scientific testing. Nothing short of that will suffice.
"I personally found the content about 50-50."
I received my first issue of Massage Today and would like to congratulate you and your staff on what must have been a Herculean effort. I am certain that producing such a well-done publication took a tremendous amount of work and deserves high praise indeed.
I personally found the content about 50-50: Fifty percent pleased and excited, and about 50 percent absolutely furious. Given my reputation as somewhat of a curmudgeon (Christmas was about 75-25) this is really pretty high praise. A few things I would like to praise:
Regardless of your opinion on the product, (I like it) it has been very well marketed and I see it everywhere.
When my clients get off the table, the last thing on their mind is what is hanging on my wall. If they feel better, then they will be back; if they do not feel better, then they will go somewhere else whether I have complied with the government interference or not. One of your advertisers is an excellent example. They offer a distance learning program that looks wonderful, I can order the course, learn the material, become proficient in the technique, and probably do my clients a lot of good. But if I want the CEU's and diploma, that will be an extra 90 dollars. This is extortion by the government, not the advertiser. I am certain that government interference in the advertisers business has made this necessary. So why is it that we need more government interference?
I have a lot more to say on these subjects, but this letter probably already puts me on the lunatic fringe with you and your staff. Maybe I'll submit an article if this gets published.
Bret H. Burlock RMT, Reiki Master
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