Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
March, 2001, Vol. 01, Issue 03
We Get Letters & E-Mail
By Editorial Staff
How to Reach Massage Today's Goals
I was excited to see my first issue of Massage Today, and was equally excited by your goals: forming coalitions between diverse practitioners; sharing these diverse perspectives; overcoming public misinformation and mistrust due to lack of knowledge: and taking those steps to becoming accepted by the public at large as worthy somatic problem-solvers.However, I fear that your publication will fail to achieve these goals, as all other massage publications that I've seen have failed, until you are willing to do what they have not done: acquire the traits of a professional organization worthy of public trust and respect.
And what are those traits? Self-criticism. Internal debate. The demand for objective definitions of new terms. Incorporating new theories into the body of current knowledge. Challenging new theories to prove themselves with something other than anecdotes, testimonials, and idle theorizing. This is what is lacking in much of massage therapy literature, and in the alternative medicine movement in general. It is this lack that causes us to remain on the outside of the mainstream looking in. When we say things like "look at the ... emotional and spiritual relationship to the headache," or "the energies of our bodies mix and integrate when we consciously intend it to happen" (two examples I pulled from your first edition), the average person out there looks at us like we are nuts. And they do so for good reason, because the first statement appears nonsensical, and the second preposterous. Are they? How do we know? Where is the evidence? Where is the critical scrutiny? Where are the controlled studies?
The word to describe what I'm calling for from the massage industry is "science," and it isn't a dirty word. It also is not some guy with a lot of diplomas on the walls telling us what is and is not true. It is a method of testing our theories, a way of keeping us from fooling ourselves. It also appears completely absent from massage literature. (The "Power of Touch" study in your January issue is moving in the right direction, but alas, there were no controls, so the results proves nothing.) Nowhere do I see theories challenged and debated, much less refuted. Has anyone reading these words ever seen, in any massage publication, an article explaining why a popular massage theory is untrue? (Want an easy target? How about ear-candling, where it is simple to prove that the wax that appears in the tube comes from the burning of the tube, not the ear) All I see is everything touted as if it were self-evidently true and wonderful, and how mean and nasty the mainstream world is to reject it. Are we saying we never make mistakes?
The mainstream isn't mean and nasty, nor is it rejecting what many of us have to say because it is ignorant. What they see is that we as an industry are more fond of touting theories than we are of making sure they are true. If we want to be trusted and respected by the public as professionals more interested in their health than we are in turning a buck, than we need to show the possibility that we are in error, through repeatable, controlled, scientific testing. Nothing short of that will suffice.
"I personally found the content about 50-50."
I received my first issue of Massage Today and would like to congratulate you and your staff on what must have been a Herculean effort. I am certain that producing such a well-done publication took a tremendous amount of work and deserves high praise indeed.
I personally found the content about 50-50: Fifty percent pleased and excited, and about 50 percent absolutely furious. Given my reputation as somewhat of a curmudgeon (Christmas was about 75-25) this is really pretty high praise. A few things I would like to praise:
Regardless of your opinion on the product, (I like it) it has been very well marketed and I see it everywhere.
When my clients get off the table, the last thing on their mind is what is hanging on my wall. If they feel better, then they will be back; if they do not feel better, then they will go somewhere else whether I have complied with the government interference or not. One of your advertisers is an excellent example. They offer a distance learning program that looks wonderful, I can order the course, learn the material, become proficient in the technique, and probably do my clients a lot of good. But if I want the CEU's and diploma, that will be an extra 90 dollars. This is extortion by the government, not the advertiser. I am certain that government interference in the advertisers business has made this necessary. So why is it that we need more government interference?
I have a lot more to say on these subjects, but this letter probably already puts me on the lunatic fringe with you and your staff. Maybe I'll submit an article if this gets published.
Bret H. Burlock RMT, Reiki Master
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