Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
March, 2001, Vol. 01, Issue 03
We Get Letters & E-Mail
By Editorial Staff
How to Reach Massage Today's Goals
I was excited to see my first issue of Massage Today, and was equally excited by your goals: forming coalitions between diverse practitioners; sharing these diverse perspectives; overcoming public misinformation and mistrust due to lack of knowledge: and taking those steps to becoming accepted by the public at large as worthy somatic problem-solvers.However, I fear that your publication will fail to achieve these goals, as all other massage publications that I've seen have failed, until you are willing to do what they have not done: acquire the traits of a professional organization worthy of public trust and respect.
And what are those traits? Self-criticism. Internal debate. The demand for objective definitions of new terms. Incorporating new theories into the body of current knowledge. Challenging new theories to prove themselves with something other than anecdotes, testimonials, and idle theorizing. This is what is lacking in much of massage therapy literature, and in the alternative medicine movement in general. It is this lack that causes us to remain on the outside of the mainstream looking in. When we say things like "look at the ... emotional and spiritual relationship to the headache," or "the energies of our bodies mix and integrate when we consciously intend it to happen" (two examples I pulled from your first edition), the average person out there looks at us like we are nuts. And they do so for good reason, because the first statement appears nonsensical, and the second preposterous. Are they? How do we know? Where is the evidence? Where is the critical scrutiny? Where are the controlled studies?
The word to describe what I'm calling for from the massage industry is "science," and it isn't a dirty word. It also is not some guy with a lot of diplomas on the walls telling us what is and is not true. It is a method of testing our theories, a way of keeping us from fooling ourselves. It also appears completely absent from massage literature. (The "Power of Touch" study in your January issue is moving in the right direction, but alas, there were no controls, so the results proves nothing.) Nowhere do I see theories challenged and debated, much less refuted. Has anyone reading these words ever seen, in any massage publication, an article explaining why a popular massage theory is untrue? (Want an easy target? How about ear-candling, where it is simple to prove that the wax that appears in the tube comes from the burning of the tube, not the ear) All I see is everything touted as if it were self-evidently true and wonderful, and how mean and nasty the mainstream world is to reject it. Are we saying we never make mistakes?
The mainstream isn't mean and nasty, nor is it rejecting what many of us have to say because it is ignorant. What they see is that we as an industry are more fond of touting theories than we are of making sure they are true. If we want to be trusted and respected by the public as professionals more interested in their health than we are in turning a buck, than we need to show the possibility that we are in error, through repeatable, controlled, scientific testing. Nothing short of that will suffice.
"I personally found the content about 50-50."
I received my first issue of Massage Today and would like to congratulate you and your staff on what must have been a Herculean effort. I am certain that producing such a well-done publication took a tremendous amount of work and deserves high praise indeed.
I personally found the content about 50-50: Fifty percent pleased and excited, and about 50 percent absolutely furious. Given my reputation as somewhat of a curmudgeon (Christmas was about 75-25) this is really pretty high praise. A few things I would like to praise:
Regardless of your opinion on the product, (I like it) it has been very well marketed and I see it everywhere.
When my clients get off the table, the last thing on their mind is what is hanging on my wall. If they feel better, then they will be back; if they do not feel better, then they will go somewhere else whether I have complied with the government interference or not. One of your advertisers is an excellent example. They offer a distance learning program that looks wonderful, I can order the course, learn the material, become proficient in the technique, and probably do my clients a lot of good. But if I want the CEU's and diploma, that will be an extra 90 dollars. This is extortion by the government, not the advertiser. I am certain that government interference in the advertisers business has made this necessary. So why is it that we need more government interference?
I have a lot more to say on these subjects, but this letter probably already puts me on the lunatic fringe with you and your staff. Maybe I'll submit an article if this gets published.
Bret H. Burlock RMT, Reiki Master
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