Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
February, 2001, Vol. 01, Issue 02
By James "Doc" Clay, MMH, NCTMB
All the foofaraw over the Great Election Debacle of 2000 made me think a lot about polarizations, and especially about the great polarization in massage therapy and bodywork: the anti-certification, anti-licensure folks vs.the certification and licensure supporters; or, at the extremes that polarization seems to force upon us, the wild-eyed anarchists vs. the compulsive organizers.
The big problem with polarization is that everyone is right. In this case, the anarchists are right that the great strength of massage therapy and bodywork lies in freedom and variety, and that the marketplace will gradually separate the wheat from the chaff. The organizers are right that official credentials will (rightly or wrongly) command more respect from the public and other health professionals, and that self-policing is better for us than arbitrary external controls.
Neither of these "right" positions, however, is without danger. I'm sure all of us have cringed at having assumptions made about us based on people's experiences with other therapists. The hard-core clinical types shudder at the thought of being associated with the "woo-woo" practitioners of energy work and obscure, often Eastern, quasi-religious approaches. AMTA-style draping enthusiasts are horrified at postural therapists who treat clients in underwear. And all of us are fearful of truly unethical practices such as financial scams, quackery and sexual abuse by therapists. One of the things we learned when the totalitarian regimes of the Soviet bloc countries fell was that freedom brings risk - the crime statistics in those countries shot up when the police state no longer reigned. The marketplace may sort things out, but it takes time. There's always a niche open for the opportunist and the con artist, and they reflect on us all.
At the same time, where there is organization, there are power structures, and where there are power structures, there is potential for real abuse of power. Whatever you may think of the National Certification Board, always remember that, elections of board members notwithstanding, it is emphatically not a democracy. The board has broad powers to do what it will, and that includes tight control over who is and is not allowed to run for office. Not only do massage schools understandably teach to the certification exam, they also bend over backward to teach to the standards both of the NCBTMB and the AMTA - that's their bread and butter. As more and more states adopt the National Certification Exam as their standard for licensure, the board gains power.
Everyone will have to take some sort of position on the issue - even those whose position is passive acceptance of whatever happens. There are those who will continue the valiant (but I believe rather quixotic) fight against certification and licensure. There are those who will doggedly insist on trying (all too often with success) to impose their own views of bodywork on the profession. But I have some suggestions, or requests, for all parties:
First, I ask the anarchists to consider what the loss of their voices in the corridors of power will cost. If you truly believe in the value of freedom, and really want to curb some of the excesses of those who would seek uniformity in the profession based on their own preferences or biases, please consider fighting from the inside, and lending your strength to the battle for freedom and diversity within the institutional structures. In short, run for membership on the national board!
And now, to the organizers: please remember how often the narrowness and closed-mindedness of the traditional, established health professions have frustrated us. Take note of how many different approaches there are within our discipline that are effective. Observe that imaginative and daring practitioners who explored new ways of doing things have developed all of those approaches. Never forget that the next Ida Rolf, the next Milton Trager, the next Aston or St. John or Berry or Upledger or Phaigh, is some as-yet-unrecognized therapist out there practicing anonymously, and needing to work without handcuffs. Remember that when you place limits on therapists, you also restrict the choices and options of their clients.
Please make rules only when there is a clear and pressing need - not just for the sake of making rules. We seek to be different in many ways from the traditional health professions. Therefore, consider not mimicking their models of standards of practice and codes of ethics. Please think outside the box. Do not be tempted by the notion that0 because 67.4% of bodyworkers do a particular thing in a particular way, all bodyworkers should do it that same way. Always respect the minority view, however small - it is from the minority that the most creative innovations will come.
Please do not try to homogenize us, because that will be our death.
Click here for more information about James "Doc" Clay, MMH, NCTMB.
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