Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
February, 2001, Vol. 01, Issue 02
Lee Chaffee, LMT
By Claudette Laroche, RN, LMT, NCTMB and Lee Chaffee
Author's note: Professional of Note is a column devoted to recognizing individual practitioners and what they are contributing to the profession. Each article will highlight a unique feature of a practitioner's professional practice.The purpose of the column is to take note of people who are not necessarily nationally known, but who make significant contributions to the field.
Lee Chaffee of Peterborough, New Hampshire is known to massage therapists throughout the state as a trailblazer in the business of on-site seated massage. With a great reputation for quality service over the past 16 years, Lee focuses on taking her hands and heart, along with her table and/or chair, to clients at their home or work. Lee is state-licensed in NH; nationally certified by the National Certification Board for Therapeutic Massage and Bodywork; and a member of the AMTA, holding a specialization in event sports massage.
Referring to the massage technique she created, known as Lee's Portal Hands, Lee says, "I created a unique protocol for doing seated massage by exploring ways to prevent repetitive pain patterns on myself." Injuries to her thumbs and wrists from a previous profession were a motivating factor in her quest to prevent further injuries for herself and other therapists. "As far as I know, I'm an innovator of seated massage in New Hampshire, and 10 years ago I was the first one to make a living solely on seated massage."
She has provided massage to hundreds of people in major businesses at Bell Atlantic (now Verizon Phone) and Digital Computer (now Compaq), as well as at a local hospital, and real estate, computer and medical offices.
As is the case with many of us in the profession, "word-of-mouth" promotion can be attested by many of Lee's clients. Patsy Franklin from Auburn, NH, says: "A colleague told me to see Lee when she was doing on-site seated massage at Compaq. I was 34 weeks pregnant and could not stand up straight due to sciatic pressure. After Lee massaged my side and lower back, I started feeling much better, and continued to do so with regular visits. Now it's been eight years, including another pregnancy, since she started providing me regular massage in my home."
Lee developed her sequence, which she calls "Lee's Russian Method of Seated Massage," based on techniques learned through her study with educators teaching the Russian methods. Russian techniques require minimal use of the thumbs. By incorporating the use of the dorsal side of the hand against the surface of the client's body, along with using a fixed wrist and fingers, and providing the thrust of movement from the therapist's shoulder, the wrist remains in neutral position most of the time.
When working on clients, Lee initially follows a choreographed sequence that lasts 25 minutes. As she gets to know the client, she will vary her patterns to suit the needs of the person. Lee explains: "I also incorporate my neutral hand technique into my table massage, so I'm able to continue to work without experiencing the pain symptoms I had several years ago. It's important when practitioners start out to be mindful of their own body, to keep a repetitive pain syndrome from slowing or ending their career."
Lee has a creative approach to educating all her clients about a simple self-help tool, while combining it with the marketing strategy of getting her name out there. Clients appreciate receiving what has become Lee's trademark gift: two tennis balls encased in a stockinet sleeve that has been imprinted with her business name and tied with a bow. As client Patsy Franklin says, "After my pregnancy, she taught me to roll the tennis balls under my feet and in the lumbar and buttock areas to help relieve pressure points."
These days, Lee has a varied professional massage schedule. To make time for developing and balancing other massage-related venues, she limits her seated massage to about 10 hours per week. Consequently, she has expanded her professional skills into education, as an instructor of Russian seated massage in an area massage school. During the past several years, she has developed her business and marketing acumen from "trial and error" to fine-tune and market her teaching video on Russian seated massage. Lee's current focus (and source of "a great deal of professional satisfaction") is presenting workshops on Russian seated massage and demonstrating her seated massage technique at massage seminars and conventions.
Click here for previous articles by Claudette Laroche, RN, LMT, NCTMB.
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