Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
February, 2001, Vol. 01, Issue 02
National Certification Board Tweaks Strategic Plan
By Editorial Staff
Duck Key, FL -- As this issue of Massage Today goes to press, the National Certification Board of Therapeutic Massage and Bodywork (NCBTMB) has just met to review progress on implementation of its Strategic Plan.
This was the first major review of NCBTMB's current strategic plan since it was initially implemented in 1999.This review has resulted in some significant changes. Even though the goals of NCBTMB remain the same, several of the conditions relative to each goal have changed in the past few years. These changes should shift the prioritization of NCBTMB's strategies so as to enhance the competency levels of massage therapists and bodyworkers; provide legally defensible programs for utilization of jurisdictions choosing to regulate the profession; and make choosing therapists an easier task for employers and consumers. These strategies will lead to action plans and outcomes that will be achieved over the next 12 to 18 months.
Neal Cross, PhD, chairman of the NCBTMB, noted that this review process was designed to assure that the organization remains responsive to the needs and expectations of its stakeholders in an ever-changing environment.
Dr. Cross affirmed that all segments of the strategic plan were developed after a reconfirmation of the organization's core purpose and core values:
Core Purpose of NCBTMB:
To foster high standards for therapeutic massage and bodywork professionals and public acceptance of the value of these standards and the professionals who uphold them.
Core Values of NCBTMB:
Dr. Cross stated that all of NCBTMB's priorites remain linked to its core values. The top priority remains educating various groups about the value of national certification.
"While we have made great strides in the last couple of years, we want to double our effort in educating legislators, employers and consumers about the value of national certification," said Dr. Cross. "We have recently spent considerable effort and resources to initiate communication with the spa industry. We intend to continue and increase these efforts. We are putting more resources forward to help educate state boards and other legislative groups about the value of national certification and recertification. We hope our certificants are beginning to notice the efforts of NCBTMB in dramatically reaching out to consumers."
Dr. Cross indicated that the NCBTMB has been the focus of more and more media events, ranging from regional television coverage to articles in major and diverse national publications. He hopes that certificants will follow these developments as they take place.
Dr. Cross also stated that, in addition to a mid-cycle rework of the Strategic Plan, efforts were being made to increase organizational effectiveness. He noted that NCBTMB's new website (www.ncbtmb.com) is more user-friendly. For example, consumers can now search for information on individual certificants using a number of different criteria. Organizational infrastructure is also being streamlined to assist in processing certificant and examinee requests more efficiently.
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