Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
February, 2001, Vol. 01, Issue 02
National Certification Board Tweaks Strategic Plan
By Editorial Staff
Duck Key, FL -- As this issue of Massage Today goes to press, the National Certification Board of Therapeutic Massage and Bodywork (NCBTMB) has just met to review progress on implementation of its Strategic Plan.
This was the first major review of NCBTMB's current strategic plan since it was initially implemented in 1999.This review has resulted in some significant changes. Even though the goals of NCBTMB remain the same, several of the conditions relative to each goal have changed in the past few years. These changes should shift the prioritization of NCBTMB's strategies so as to enhance the competency levels of massage therapists and bodyworkers; provide legally defensible programs for utilization of jurisdictions choosing to regulate the profession; and make choosing therapists an easier task for employers and consumers. These strategies will lead to action plans and outcomes that will be achieved over the next 12 to 18 months.
Neal Cross, PhD, chairman of the NCBTMB, noted that this review process was designed to assure that the organization remains responsive to the needs and expectations of its stakeholders in an ever-changing environment.
Dr. Cross affirmed that all segments of the strategic plan were developed after a reconfirmation of the organization's core purpose and core values:
Core Purpose of NCBTMB:
To foster high standards for therapeutic massage and bodywork professionals and public acceptance of the value of these standards and the professionals who uphold them.
Core Values of NCBTMB:
Dr. Cross stated that all of NCBTMB's priorites remain linked to its core values. The top priority remains educating various groups about the value of national certification.
"While we have made great strides in the last couple of years, we want to double our effort in educating legislators, employers and consumers about the value of national certification," said Dr. Cross. "We have recently spent considerable effort and resources to initiate communication with the spa industry. We intend to continue and increase these efforts. We are putting more resources forward to help educate state boards and other legislative groups about the value of national certification and recertification. We hope our certificants are beginning to notice the efforts of NCBTMB in dramatically reaching out to consumers."
Dr. Cross indicated that the NCBTMB has been the focus of more and more media events, ranging from regional television coverage to articles in major and diverse national publications. He hopes that certificants will follow these developments as they take place.
Dr. Cross also stated that, in addition to a mid-cycle rework of the Strategic Plan, efforts were being made to increase organizational effectiveness. He noted that NCBTMB's new website (www.ncbtmb.com) is more user-friendly. For example, consumers can now search for information on individual certificants using a number of different criteria. Organizational infrastructure is also being streamlined to assist in processing certificant and examinee requests more efficiently.
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