resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
If Your Pro-Chiropractic Governor Resigned, Would You Be Prepared?
John Kitzhaber, MD, recently re-elected to a historic fourth term as Oregon governor, has resigned among alleged ethics violations by his fiancée' and first lady, Cylvia Hayes. I developed a personal friendship with John and consider him a good friend.
Talking to Patients About Medial Branch Neurotomy (Part 2)
Even when lumbar facet denervation (medial branch neurotomy) is successful, relief is rarely complete or permanent. Smuck, et al., reviewed 16 articles and found the average duration of >50 percent pain relief for an initial procedure was nine months.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Teach Your Patients About External Healing Applications
Since the skin is the body's largest organ, and is able to respond to both internal and external stimulations, communicate sensations to the brain, protect the body, breathe and even excrete toxins, it can be an excellent source of healing.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
Functional Impingement of the Hip (Part 2): Rehab Exercises
I find functionally impinged hips that don't move properly on so many of my patients. (See part 1 of this article for a description of the condition.)
Apple Takes a Bite Out of Research
The more than 700 million iPhone users have just been given the opportunity to "do their part to advance medical research."
Trouble in the Wellness Waters?
Call me old-fashioned, paranoid or just old, but I do remember graduating from chiropractic college in the late '70s in the midst of the Wilk v AMA lawsuit.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Applauding a Legacy of Leadership
Founding Palmer West President, John Miller, DC, HCD (Hon.), FICA (Hon.), a 1954 graduate of Palmer College of Chiropractic, passed away March 8, 2015 at age 83.
Make Every Day Mother's Day
May is a special month for many reasons. After a long, harsh winter, spring is at last in full swing. Memorial Day helps us honor those who have fought and fallen in the name of freedom.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
News in Brief
Dr. Frank Nicchi Receives Award at ACC-RAC; Sherman College Expands International Influence.
February, 2001, Vol. 01, Issue 02
National Certification Board Tweaks Strategic Plan
By Editorial Staff
Duck Key, FL -- As this issue of Massage Today goes to press, the National Certification Board of Therapeutic Massage and Bodywork (NCBTMB) has just met to review progress on implementation of its Strategic Plan.
This was the first major review of NCBTMB's current strategic plan since it was initially implemented in 1999.This review has resulted in some significant changes. Even though the goals of NCBTMB remain the same, several of the conditions relative to each goal have changed in the past few years. These changes should shift the prioritization of NCBTMB's strategies so as to enhance the competency levels of massage therapists and bodyworkers; provide legally defensible programs for utilization of jurisdictions choosing to regulate the profession; and make choosing therapists an easier task for employers and consumers. These strategies will lead to action plans and outcomes that will be achieved over the next 12 to 18 months.
Neal Cross, PhD, chairman of the NCBTMB, noted that this review process was designed to assure that the organization remains responsive to the needs and expectations of its stakeholders in an ever-changing environment.
Dr. Cross affirmed that all segments of the strategic plan were developed after a reconfirmation of the organization's core purpose and core values:
Core Purpose of NCBTMB:
To foster high standards for therapeutic massage and bodywork professionals and public acceptance of the value of these standards and the professionals who uphold them.
Core Values of NCBTMB:
Dr. Cross stated that all of NCBTMB's priorites remain linked to its core values. The top priority remains educating various groups about the value of national certification.
"While we have made great strides in the last couple of years, we want to double our effort in educating legislators, employers and consumers about the value of national certification," said Dr. Cross. "We have recently spent considerable effort and resources to initiate communication with the spa industry. We intend to continue and increase these efforts. We are putting more resources forward to help educate state boards and other legislative groups about the value of national certification and recertification. We hope our certificants are beginning to notice the efforts of NCBTMB in dramatically reaching out to consumers."
Dr. Cross indicated that the NCBTMB has been the focus of more and more media events, ranging from regional television coverage to articles in major and diverse national publications. He hopes that certificants will follow these developments as they take place.
Dr. Cross also stated that, in addition to a mid-cycle rework of the Strategic Plan, efforts were being made to increase organizational effectiveness. He noted that NCBTMB's new website (www.ncbtmb.com) is more user-friendly. For example, consumers can now search for information on individual certificants using a number of different criteria. Organizational infrastructure is also being streamlined to assist in processing certificant and examinee requests more efficiently.
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