Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
February, 2001, Vol. 01, Issue 02
When Massage Meets Managed Care
Rising Inclusion in Health Care Plans Should Spark Debate
By Peter W. Crownfield
The issue of unity vs. separatism is not new to our nation's history, just well-traveled. The most notable example is the Civil War, fueled by the South's desire for economic and political separatism from the Union.
A century-and-a-half later, the issue of unity vs.separatism is still sparking national controversy, and once again, economic and political factors are involved. This time, it is not North vs. South, but massage therapy vs. managed care.
What follows are a few examples of recent agreements between managed care organizations and provider networks. These contracts already impact the practice activities of thousands of massage therapists - and the trend is almost certain to continue, involving even greater numbers of the massage community. (Editor's note: For a more specific discussion on the pros and cons of the debate, read this month's article from the editor's desk: www.massagetoday.com/archives/2001/02/06.html).
Complementary Healthcare Plans recently contracted with HealthNet Oregon, to provide its members with access to credentialed provider networks of alternative care providers, including massage therapists. Coverage under prepaid plans allows for self-referral and direct access to practitioners.
A preferred provider organization (PPO) in Portland, Oregon, Complementary Healthcare Plans provides health care services to 333,000 prepaid members and nearly 600,000 others under contract with managed care organization (MCO) and PPO plans.
Effective January 1, 2001, Blue Cross/Blue Shield Service Benefit Plan members have access to a national network of massage therapists, chiropractors, acupuncturists, and health and wellness products at discounted prices.
The program was instituted as part of an agreement with American Specialty Health Networks (ASHN), a San Diego, California-based organization. Members will receive discounts of up to 25 percent on visits to ASHN's credentialed network of providers and can make appointments directly without physician referral.
Members will also have access to various internet resources, including national online provider directories, educational information on complementary and alternative medicine, and discounted health and wellness products. The Blue Cross/Blue Shield Service Benefit Plan currently covers approximately four million federal employees, retirees and their family members.
ASHN has also contracted with HomeTown Health Network to provide alternative and complementary medicine services to HomeTown's 65,000 members throughout the state of Ohio. HomeTown members can access a credentialed network of massage therapists, chiropractors and acupuncturists.
These services are provided without gatekeepers and with discounts of up to 25 percent.
Additionally, an ASHN affiliate, Healthyroads.com, is providing internet-based services for HomeTown members, including a directory of the network's providers, educational resources, and discounted health and wellness products.
BlueCare Network, the HMO affiliate of Blue Cross/Blue Shield of Michigan, has launched a program called "Naturally Blue" that provides 20 percent discounts for massage therapy, acupuncture and nutritional counseling services. The agreement is with Landmark Healthcare, Inc., a Sacramento, California-based company.
Under terms of the agreement, Blue Care Network members can receive discounted services from any practitioner in Landmark's statewide practitioner network, simply by presenting their identification card.
The extent to which the inclusion of massage therapy in the managed care world will affect the profession remains to be seen. One thing is certain: the issue will generate substantial debate among the massage therapy community. Look for further information in future issues of Massage Today.
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