Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
February, 2001, Vol. 01, Issue 02
By Steve Capellini, LMT
Author's note: The Spa Letters column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
I'm not surprised to hear that you're getting serious about applying for a job in the spa industry.There are more spas each year, and they all need to be staffed by competent, professional therapists. Therapists and estheticians in a spa spend more quality time with the guests than anyone else on staff, managers and directors spend a lot of time looking for the right candidates to make the best impression on their customers.
I'm sure you have a lot of questions about what you might expect as you go for and (I hope!) land your first spa position. Since I've been on the other side of the table, and have interviewed hundreds of therapists applying for positions in spas, maybe I can give you a few pointers of what we're looking for.
Choosing the Best Spa for You
You might think that because you're the one looking for a job, you don't have much say-so in the matter. The truth is, a job interview is two-way street, and even though you might not think so while you're right in the midst of it, you are sizing up the spa, the management, and the position for which you're applying as thoroughly as the spa director is sizing you up.
Your job is to become the best candidate you can be, so that you'll be given the widest range of choices. To become the best candidate, it helps if you receive as much training as you can afford in a variety of modalities. You might even consider training in a field other than massage to become a more valuable employee. I know I've often been impressed by candidates who have esthetician and massage therapist licenses. This makes it much easier to schedule those people and keep them busy. Also, you can take any number of workshops on spa therapies to broaden your knowledge and skills. Bring certificates from such workshops to your interview to demonstrate your eagerness to work in the industry. Even though you'll be trained on the spa's own treatments, techniques and products, spa directors often appreciate a candidate who has gone out of the way to learn as much about the industry as possible.
Quick tip: You can make up for a lack of experience with an abundance of availability. Don't try to impress your interviewer with how tightly your schedule is packed with high-paying private clientele. The spa needs you to be available.
Intuition can be a powerful indicator, helping you decide where you end up working. It's the radar beacon of your soul, zeroing in on where you really belong in this life. I can't tell you exactly what to look for as far as this beacon goes, but I can tell you it's more of an inner knowing than a confluence of any outward signs or signals. The outer shape and look of the spa may be much less important than you think. It's more a matter of how the people there make you feel. So, as you head into a spa for an interview, try to relax your mind and settle your thoughts a little, so you can tune into the subtle messages that you're receiving all the time but usually don't pay much attention to.
Be aware that some of the most seductively beautiful new spas being built today may lack a certain amount of "soul" if they're not run by someone whose heart is thoroughly committed to a vision of caring, compassion and quality. Too many spas sparkle with polished marble, yet lack a certain inner luster. Some of the greatest spas, where some of the best therapists work, are rather "funky" looking at first glance.
Don't be too entranced by the look of a place. Rather, feel while you're there. Does something about the people in the place resonate with your own personality? Do you "click" with certain staff members? Do you feel at home right away? Can you sense a possible part of your future there?
While it might help to present a résumé crowded with highlights from an illustrious spa career, you don't have to worry if you're new to the spa industry, or new to the field of massage. Spa directors know that the character and attitude of their therapists becomes evident to their guests during the hours of close contact that they have together. Therefore, it's important to have a résumé that reflects a high-quality character, regardless of your level of experience.
Make sure to have a couple references ready, preferably with former employers or people in important positions. Judges and CEOs of large corporations will do nicely, but any respectable professional is fine.
It's important to write down what you're looking for, and where you've been. Résumés that start out with a description of a bright individual seeking a challenging position sound better than ones that start by listing the address of your elementary school.
Be sure to include any other character-building experience you've had, such as Outward-Bound, the Peace Corps, etc., and any volunteer work you may have done. Showing a passion and commitment to caring for others is very important because, after all, that's what you'll be asked to do in your new position as a spa therapist.
Like they say, it's more than just a job. It's an adventure in caring.
So, Lou, it's time for me to head out for some exercise. Which reminds me to find work in a spa, it definitely helps if you present yourself as a health-conscious individual. Spas prefer employees who embody the healthy spa image. This doesn't mean you have to hone your body to 6 percent body fat and eat nothing but celery, but if you practice what spas preach (exercise, eating right, lowering stress), you'll be more likely to fit into the workplace.
Next time I have a chance to write, I'll continue with some ideas that might help you on your quest for that spa position you desire, including a description of how to get through the sometimes nerve-wracking experience of giving your first test massage!
Until then, take care,
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
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