Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
February, 2001, Vol. 01, Issue 02
By Steve Capellini, LMT
Author's note: The Spa Letters column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
I'm not surprised to hear that you're getting serious about applying for a job in the spa industry.There are more spas each year, and they all need to be staffed by competent, professional therapists. Therapists and estheticians in a spa spend more quality time with the guests than anyone else on staff, managers and directors spend a lot of time looking for the right candidates to make the best impression on their customers.
I'm sure you have a lot of questions about what you might expect as you go for and (I hope!) land your first spa position. Since I've been on the other side of the table, and have interviewed hundreds of therapists applying for positions in spas, maybe I can give you a few pointers of what we're looking for.
Choosing the Best Spa for You
You might think that because you're the one looking for a job, you don't have much say-so in the matter. The truth is, a job interview is two-way street, and even though you might not think so while you're right in the midst of it, you are sizing up the spa, the management, and the position for which you're applying as thoroughly as the spa director is sizing you up.
Your job is to become the best candidate you can be, so that you'll be given the widest range of choices. To become the best candidate, it helps if you receive as much training as you can afford in a variety of modalities. You might even consider training in a field other than massage to become a more valuable employee. I know I've often been impressed by candidates who have esthetician and massage therapist licenses. This makes it much easier to schedule those people and keep them busy. Also, you can take any number of workshops on spa therapies to broaden your knowledge and skills. Bring certificates from such workshops to your interview to demonstrate your eagerness to work in the industry. Even though you'll be trained on the spa's own treatments, techniques and products, spa directors often appreciate a candidate who has gone out of the way to learn as much about the industry as possible.
Quick tip: You can make up for a lack of experience with an abundance of availability. Don't try to impress your interviewer with how tightly your schedule is packed with high-paying private clientele. The spa needs you to be available.
Intuition can be a powerful indicator, helping you decide where you end up working. It's the radar beacon of your soul, zeroing in on where you really belong in this life. I can't tell you exactly what to look for as far as this beacon goes, but I can tell you it's more of an inner knowing than a confluence of any outward signs or signals. The outer shape and look of the spa may be much less important than you think. It's more a matter of how the people there make you feel. So, as you head into a spa for an interview, try to relax your mind and settle your thoughts a little, so you can tune into the subtle messages that you're receiving all the time but usually don't pay much attention to.
Be aware that some of the most seductively beautiful new spas being built today may lack a certain amount of "soul" if they're not run by someone whose heart is thoroughly committed to a vision of caring, compassion and quality. Too many spas sparkle with polished marble, yet lack a certain inner luster. Some of the greatest spas, where some of the best therapists work, are rather "funky" looking at first glance.
Don't be too entranced by the look of a place. Rather, feel while you're there. Does something about the people in the place resonate with your own personality? Do you "click" with certain staff members? Do you feel at home right away? Can you sense a possible part of your future there?
While it might help to present a résumé crowded with highlights from an illustrious spa career, you don't have to worry if you're new to the spa industry, or new to the field of massage. Spa directors know that the character and attitude of their therapists becomes evident to their guests during the hours of close contact that they have together. Therefore, it's important to have a résumé that reflects a high-quality character, regardless of your level of experience.
Make sure to have a couple references ready, preferably with former employers or people in important positions. Judges and CEOs of large corporations will do nicely, but any respectable professional is fine.
It's important to write down what you're looking for, and where you've been. Résumés that start out with a description of a bright individual seeking a challenging position sound better than ones that start by listing the address of your elementary school.
Be sure to include any other character-building experience you've had, such as Outward-Bound, the Peace Corps, etc., and any volunteer work you may have done. Showing a passion and commitment to caring for others is very important because, after all, that's what you'll be asked to do in your new position as a spa therapist.
Like they say, it's more than just a job. It's an adventure in caring.
So, Lou, it's time for me to head out for some exercise. Which reminds me to find work in a spa, it definitely helps if you present yourself as a health-conscious individual. Spas prefer employees who embody the healthy spa image. This doesn't mean you have to hone your body to 6 percent body fat and eat nothing but celery, but if you practice what spas preach (exercise, eating right, lowering stress), you'll be more likely to fit into the workplace.
Next time I have a chance to write, I'll continue with some ideas that might help you on your quest for that spa position you desire, including a description of how to get through the sometimes nerve-wracking experience of giving your first test massage!
Until then, take care,
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.