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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
February, 2001, Vol. 01, Issue 02
Will Research Prove Our Point?
By Ralph Stephens, BS, LMT, NCTMB
There is a belief in the massage profession that research is needed to validate massage and gain acceptance from the medical industry. Some feel the public will participate in greater numbers if research "proves" the efficacy of massage.These are false assumptions. The number of people paying for massage out of their own pockets has doubled in the last three years (from 8% to 16% of the population), proving that massage works.
Research is a business. Thousands of people make their living doing research. To expand their business, they have promoted the notion that nothing is valid until it is proven with a double-blind study. This is a lie, but it has become accepted as truth. The truth is, double-blind studies are a mechanism to restrict entry into the marketplace. One of the primary places the double-blind research industry has established itself firmly is in the field of human health. This is unfortunate for both humans and health.
The medical/pharmaceutical industry, the third leading cause of death in the U.S., uses double-blind research to control the marketing of products and procedures. According to their agents, nothing is valid without a double-blind study. If something goes wrong, they say, "We did a study that shows this is OK." If some "new" product, like an herb, or a procedure, like massage, is offered to the public, they will attack it and attempt to suppress it by saying, "There is no valid research to prove this." It doesn't matter that the herb has been used for hundreds of years with consistent success. It is irrelevant that massage has been a predominant health care system for thousands of years.
If enough research is done to prove massage is valid, massage will be accepted at last. Maybe those gleaming insurance dollars will come to therapists who are drooling over them. Sorry, you do not understand research.
You can prove almost anything with a double-blind study. Studies can be created to prove almost anything causes cancer. Alter the diet of the subjects, put them in the right environment - and presto - whatever is being tested causes cancer, especially in rats. It can be proven that virtually everyone who has gotten cancer has eaten lettuce sometime in their lives!
Invalid research? No. Under a certain set of circumstances, a certain thing being tested can cause a certain result. Unfortunately, we are seldom told all the circumstances. We are just told the desired outcome.
"Oat bran doesn't lower cholesterol." We were not told that the test subjects had normal cholesterol levels and high blood pressure in that study. Of course oat bran didn't lower cholesterol in people with normal levels. This study was used to counteract the study that proved oat bran did lower cholesterol, in people with high cholesterol and high blood pressure. Confused? Good, that's the idea. What do confused people do? Nothing. They avoid the cheap, nontoxic nutritional remedy and, in this case, go back on the drugs like good patients.
The research industry keeps itself busy by replicating results. If someone proves something that is not desired, the establishment says, "One study doesn't prove something. You have to wait until others have replicated your results." Now another study must be funded, and another, and another. Then someone else will conduct a study and set it up in such a way to disprove the initial study. Research will never bring about the acceptance of something the establishment doesn't want accepted. Research will always bring about the acceptance of anything the establishment wants accepted (i.e., aspartame.)
Massage is particularly difficult to research. It is difficult to control all the possible variables, and there are many different massage techniques to use. A study was done that supposedly disproved the theory that sports massage reduced lactic acid in athletes after competition. The study was done by a college that has no expertise in massage. There were no sports massage therapists in the area. Who did sports massage on the subjects? That didn't seem to matter. The press ran with it. There are lots of great massage techniques that, even if done by experts, would not reduce lactic acid levels. Further, the appropriate techniques, if done incorrectly, would not work either. Double-blind research may be too blind.
The point here is not to argue against the massage profession supporting research. There is much to be learned by double-blind research. Excellent research is being done by Dr. Tiffany Field (of the Touch Research Institute), among others. Their should be commended and supported. However, we need to remember that if the results become threatening to the medical/pharmaceutical industry, they can and will be easily disproved.
Research may be a huge potential danger to the massage profession. If studies done by well-trained massage therapists indicate benefits from massage, the public will go to therapists expecting to receive those benefits. Unfortunately, there are so many poorly trained therapists out there that most of the public will be disappointed. This has the potential to cause a huge backlash against our profession. If capitalized on by opposing forces, it could set massage back years in efforts to legitimize the profession in the eyes of the public.
Let's not pour every available dollar into research, hoping it will legitimize massage. It won't, in and of itself. What will legitimize the profession is the public receiving consistent, high-quality services from well-trained professionals. We must work to establish more consistent levels of education and expertise at the entry level. Continuing education in advanced levels of massage therapy should be encouraged, if not mandated.
Only when the public can receive similar benefits to those proven in studies will research become an effective marketing tool to the public. It will never be an effective means of gaining acceptance from the medical/pharmaceutical industry. The public has already voted positively on the efficacy of massage. If we as a profession work to meet the public's expectations, we will be unstoppable. If we work to prove ourselves to the sickness industry, it may well be our downfall.
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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