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Targeting the Bad Apples in the Bunch
While everyone was focused on the conversion to ICD-10, the Office of Inspector General for Health and Human Services released a new report on chiropractic titled "CMS Should Use Targeted Tactics to Curb Questionable and Inappropriate Payments for Chiropractic Services."
North Carolina Acupuncture Board Files Dry Needling Lawsuit
In early September, the NCALB filed a complaint against the North Carolina Board of Physical Therapy Examiners over the issue of dry needling, a form of acupuncture that uses solid needles to puncture the skin and muscle tissue to relieve pain.
Your Billing Questions Answered
I hear a lot of the following questions: I am afraid I may doing something illegal. I have heard I cannot have different fees for the same service.
Pro-Con: Swaddling for Newborns
The practice of swaddling has been used for thousands of years and was popular until the 1700s, when it was slowly abandoned by many cultures that considered it old-fashioned or barbaric.
Designing a Fitness Plan (Part 1)
It doesn't matter if you come to my practice for pain relief, weight loss, healthy aging or something else. The formula I talk about for each patient's fitness strategy is pretty much the same.
Mechanism: Experimental Approaches to Understanding Acupuncture, Part 1
The clinical benefits of acupuncture are difficult to ignore, but also can be difficult to explain to a Western audience. For nearly 50 years, relentlessly inquisitive scientists and physicians have been working toward a conceptual model to explain acupuncture.
The Modern Application of Ancient Mei Rong
Chinese Medical Cosmetology (Mei Rong) has a well-documented and venerated history dating back to the Qin (221-206 BC) Dynasty.
Tailor-Made Knee Pain: The Sartorius Muscle
A patient was referred to my office after receiving treatment from various providers with no results. The patient was training for the Olympics as a marathon runner and was unable to run or walk without severe medial knee pain.
It's Time to Review
It is amazing to see the changes that are occurring in the acupuncture profession. Let's look at some of the news and events that have contributed to this growth and awareness.
Footsteps of the Sages: An Apprenticeship with Dr. Kezhan Zhang
When I met Dr. Kezhen Zhang in May 2013, I was his translator and the integrity, creativity, and passion he demonstrated as a practitioner and advocate of the medicine convinced me to travel to Beijing to study with him.
F4CP Making a High-Impact Impression
The Foundation for Chiropractic Progress has released details of its 2016 strategy, certain elements of which are already in play. The strategy includes ads, posters and other resources available to all F4CP members.
Dietary Fat and Prostate Cancer: An Important Update
K.M. Di Sebastiano and M. Mourtzakis published a review paper examining the role of dietary fat on prostate cancer development and progression late last year that does a stellar job of summarizing the available data on fat and prostate cancer.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 2
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Omega-3 Fish Oil: An Underappreciated Element of Men's Health
As a clinician with many male patients -- and as a man myself -- I am all too aware of the fact that we like to convince ourselves that we are doing great, when that may be the farthest thing from the truth.
Born to Energize the Human Spirit: Recollections of Sig Miller
Sig Miller, longtime executive director of the Association of New Jersey Chiropractors (ANJC), passed away on Sept. 17 after a long battle with cancer.
Too Many to Remember: Tips to Revive Your Ortho / Neuro Test Skills
When I was at Palmer in the mid-1980s, we were given a set of notes in one of our diagnostic courses. The notes covered approximately 70 orthopedic and neurological tests for various regions of the body.
Diagnose Sprain Injuries in MVA Cases With Dynamic X-Rays (Pt. 1)
Am I the only person to notice hospitals are doing a seemingly insufficient job lately in their initial radiological workup of motor vehicle accident (MVA) victims?
Which Way is the Energy Going? Are You Burning Yourself Out?
One of the simple methods that I use to define Yin/Yang theory to patients is to ask the question, "Which way is your energy going?"
Chinese Herbs and Pulmonary Fibrosis: A Case Study
"Mary M."* recently celebrated her 90th birthday. Even the former sheriff dropped by to kiss the hand of this diminutive retired teacher, to honor the years she interpreted for him during interviews with Latinas and Latinos.
Making Sense of an Increasingly Obvious Conclusion
Where's U.S. health care heading? Like it or not, the list of telltale signs is growing to a point that stands out to even the most myopic observer. Consider this list of facts as you look into the future of health care in the United States:
Syncretism: Acupuncture and Public Health in Cuba
"Syncretism" is defined as a union of diverse tenets or practices. On a recent trip to Cuba designed to demonstrate the integration of Traditional Medicine and biomedicine, our group witnessed this union firsthand.
One Size Does Not Fit All: Exercise and Nutrition According to Your Yin/Yang Body Type
There are countless new exercise and nutrition plans out there, emphasizing the latest ground-breaking research and claiming to revolutionize the way we view health.
The Concussion-Subluxation Complex
In the Aug. 1, 2014 issue of Dynamic Chiropractic, I reviewed some of the literature demonstrating the role of the chiropractic adjustment in post-concussive care.
February, 2001, Vol. 01, Issue 02
Scottie, Beam Me Up
By Perry Isenberg
I can't wait for the phrase, "Scottie, beam me up" to have some real meaning in our lives. It would be great to have been able to be "beamed" home from the AMTA Convention in Phoenix in September 2000 instead of relying on airlines.
I fly approximately once a month, and overall consider the airlines to be "very good" business organizations.I have never been part of a company as big and complex as a major airline, and I have definitely not been responsible for the safety of millions of people each year. I suspect running an airline is an unbelievably difficult, mostly thankless job. Each day brings hundreds of problems and complaints. There are so many elements out of one's control: the weather, labor unions, airport facilities, uncooperative customers, etc.
Like everyone, I've faced departure delays for one reason or another. As a monthly traveler, I take it all in stride. I've learned not to get too upset, because it does not solve the problem and, as I've said, I think major airlines are pretty good at what they do.
That's about enough consideration and praise for the airlines, because they are, in my opinion, lousy at customer relations and customer appreciation.
Don't be fooled by mileage points, etc. One marketing department started it and the rest all followed. These programs end up costing us all money. Believe it it's true.
At this point, I will cite an example of bad customer service, in the hopes that you will incorporate the opposite into your practice.
My trip home from Phoenix involved a connection through Las Vegas back to Ft. Lauderdale. I sat in the Vegas airport for an extra hour and a half because my red-eye flight was delayed. I stayed cool, because after all, there was nothing I could do about it. Here's the rub: once in the air, they announced the showing of a movie, then walked up and down the aisle asking for $5 for the required headset. You've got to be kidding! You'd think that after a two-hour delay (for a red-eye, of all flights), someone in charge would offer the movie compliments of the airline. This particular airline scores a big fat zero with me, and I will avoid doing business with them in the future, for that very reason.
Next time you're late for a massage or you keep a client waiting in your office, do something to acknowledge the inconvenience. Give them extra time on the table, a small discount, a certificate for a free service something. Follow-up with a quick handwritten note, reiterating your apology and emphasizing how much you appreciate their business.
You may think I'm exaggerating, but I'm not. This client is worth some serious business, aside from the customers they'll refer to you. Consider a client who sees you monthly at $60 per session. $720 a year for 10 years is $7,200. Assume they'll bring at least one more client to you - add another $7,200, who also brings a client for 10 years - another $7,200. All told, the effort to keep the client is worth more than $21,000 to you.
I'm sure you can see my point. Always go out of your way to appreciate your client and never, ever take them for granted. You say you don't, but you probably do, so change your ways and thank them after every session. Start slow, one patient at a time. Real customer service is doing more than expected. Don't wait to show your appreciation until there's a problem. Simple inexpensive gestures (yes, even an hour of your time is an inexpensive gesture) will make your service fun to do business with and will be worth thousands of dollars over your career.
Until next month, be healthy, be good, and stay focused and motivated.
Click here for previous articles by Perry Isenberg.
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