Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
January, 2001, Vol. 01, Issue 01
By Cherie Sohnen-Moe
Learning is a lifelong process. Those who refrain from engaging their brains tend to stagnate and lose their creative edge. I'm amazed when I hear comments such as, "I don't need to take any more classes after all, the school I attended was 750 (or insert any number greater than 100) hours," or "I've been in practice for many years and am doing just fine, so why should I be required to take an arbitrary number of continuing education units each year?"
I think the reason so many people resist furthering their education is that learning can be stressful.Very few people talk about how much they enjoyed going to school. While there may have been some classes that were fun and instructional methods that proved pleasurable, for most people, school was difficult and they were glad when it was over.
Reflect upon your school experiences. How many people did you know who looked forward to doing homework and taking tests? How many opted to take non-required classes? How many came to school each day happy to be there and eager to learn? For most people, school is an example of the ends justifying the means: the ultimate goal of learning to be a good massage therapist makes the act of going to school worthwhile. Given the negativity associated with school, it's no wonder people shut down and avoid structured learning situations unless required.
Continuing Education Courses
The good news is that the manner in which you continue your learning is not limited to a traditional school environment. You can read books; take distance-learning courses (e.g., correspondence, home-study, online computer); attend workshops; participate in self-exploration classes that benefit you directly and assist you in working with clients (e.g., movement, breathwork, communication skills); and go to conferences. Even continuing education courses offered by schools are usually administered quite differently than the diploma programs.
Continuing education courses range from one hour to hundreds of hours. Recently, several massage therapists were discussing the merits of taking specialized training. Most could not fathom the requirement of the years involved in taking workshops, practicing, and interning before they could be certified in a technique. One person said, "Why should I spend years at this, when I can take a weekend course and learn the basics." Again, this reflects upon our misunderstanding of the learning processparticularly in the massage and bodywork field. You learn the basics in school: the true integration and honing of your skills comes with practice and years of working with clients.
You keep the learning process active (and thus your professional and personal growth) by taking continuing education courses either a series of short, specific classes or a long-term, advanced training program.
Many people are required to take continuing education to keep their certification or licensure current. Check with your certifying/licensing bodies to find out their parameters: the number of hours required each year; whether all (or a certain percentage) of the classes must be given by approved providers; the scope of topics that can be taken and which topics are not allowed; the minimum or maximum number of hours that can be allotted to certain subjects (e.g., half of the hours must be hands-on, only up to one-third of the hours can be practice management); the method of learning allowed (some certifying bodies allow a limited number of hours for reading books or writing articles, while distance learning courses do not qualify in Texas); and specific course requirements (e.g., two hours of ethics every four years, CPR recertification every five years).
Continuing Education Sources
Many individuals, companies, and organizations provide continuing education courses on a wide range of topics. Check out advertisements in trade journals, magazines, newspapers and newsletters; contact your professional association for a list of providers; request catalogs from massage and bodywork schools, local community colleges, universities and adult education programs; peruse local specialty publications; and surf the internet (start your search with key terms such as training, continuing education, home study, correspondence, massage schools, seminars, workshops, or the specific topic you are interested in exploring).
The Right Course
The best type of continuing education course to take depends on your preferred learning style. Some people learn best by reading or viewing a videotape and then processing the information on their own. Distance-learning courses can be highly effective for people with this learning style. Others learn better in a classroom or workshop environment.
In subsequent issues, we will explore how to determine your most appropriate learning environment, evaluate continuing education providers, and prepare yourself before attending a class.
Click here for previous articles by Cherie Sohnen-Moe.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.