Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
January, 2001, Vol. 01, Issue 01
By Cherie Sohnen-Moe
Learning is a lifelong process. Those who refrain from engaging their brains tend to stagnate and lose their creative edge. I'm amazed when I hear comments such as, "I don't need to take any more classes after all, the school I attended was 750 (or insert any number greater than 100) hours," or "I've been in practice for many years and am doing just fine, so why should I be required to take an arbitrary number of continuing education units each year?"
I think the reason so many people resist furthering their education is that learning can be stressful.Very few people talk about how much they enjoyed going to school. While there may have been some classes that were fun and instructional methods that proved pleasurable, for most people, school was difficult and they were glad when it was over.
Reflect upon your school experiences. How many people did you know who looked forward to doing homework and taking tests? How many opted to take non-required classes? How many came to school each day happy to be there and eager to learn? For most people, school is an example of the ends justifying the means: the ultimate goal of learning to be a good massage therapist makes the act of going to school worthwhile. Given the negativity associated with school, it's no wonder people shut down and avoid structured learning situations unless required.
Continuing Education Courses
The good news is that the manner in which you continue your learning is not limited to a traditional school environment. You can read books; take distance-learning courses (e.g., correspondence, home-study, online computer); attend workshops; participate in self-exploration classes that benefit you directly and assist you in working with clients (e.g., movement, breathwork, communication skills); and go to conferences. Even continuing education courses offered by schools are usually administered quite differently than the diploma programs.
Continuing education courses range from one hour to hundreds of hours. Recently, several massage therapists were discussing the merits of taking specialized training. Most could not fathom the requirement of the years involved in taking workshops, practicing, and interning before they could be certified in a technique. One person said, "Why should I spend years at this, when I can take a weekend course and learn the basics." Again, this reflects upon our misunderstanding of the learning processparticularly in the massage and bodywork field. You learn the basics in school: the true integration and honing of your skills comes with practice and years of working with clients.
You keep the learning process active (and thus your professional and personal growth) by taking continuing education courses either a series of short, specific classes or a long-term, advanced training program.
Many people are required to take continuing education to keep their certification or licensure current. Check with your certifying/licensing bodies to find out their parameters: the number of hours required each year; whether all (or a certain percentage) of the classes must be given by approved providers; the scope of topics that can be taken and which topics are not allowed; the minimum or maximum number of hours that can be allotted to certain subjects (e.g., half of the hours must be hands-on, only up to one-third of the hours can be practice management); the method of learning allowed (some certifying bodies allow a limited number of hours for reading books or writing articles, while distance learning courses do not qualify in Texas); and specific course requirements (e.g., two hours of ethics every four years, CPR recertification every five years).
Continuing Education Sources
Many individuals, companies, and organizations provide continuing education courses on a wide range of topics. Check out advertisements in trade journals, magazines, newspapers and newsletters; contact your professional association for a list of providers; request catalogs from massage and bodywork schools, local community colleges, universities and adult education programs; peruse local specialty publications; and surf the internet (start your search with key terms such as training, continuing education, home study, correspondence, massage schools, seminars, workshops, or the specific topic you are interested in exploring).
The Right Course
The best type of continuing education course to take depends on your preferred learning style. Some people learn best by reading or viewing a videotape and then processing the information on their own. Distance-learning courses can be highly effective for people with this learning style. Others learn better in a classroom or workshop environment.
In subsequent issues, we will explore how to determine your most appropriate learning environment, evaluate continuing education providers, and prepare yourself before attending a class.
Click here for previous articles by Cherie Sohnen-Moe.
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