Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
January, 2001, Vol. 01, Issue 01
By Cherie Sohnen-Moe
Learning is a lifelong process. Those who refrain from engaging their brains tend to stagnate and lose their creative edge. I'm amazed when I hear comments such as, "I don't need to take any more classes after all, the school I attended was 750 (or insert any number greater than 100) hours," or "I've been in practice for many years and am doing just fine, so why should I be required to take an arbitrary number of continuing education units each year?"
I think the reason so many people resist furthering their education is that learning can be stressful.Very few people talk about how much they enjoyed going to school. While there may have been some classes that were fun and instructional methods that proved pleasurable, for most people, school was difficult and they were glad when it was over.
Reflect upon your school experiences. How many people did you know who looked forward to doing homework and taking tests? How many opted to take non-required classes? How many came to school each day happy to be there and eager to learn? For most people, school is an example of the ends justifying the means: the ultimate goal of learning to be a good massage therapist makes the act of going to school worthwhile. Given the negativity associated with school, it's no wonder people shut down and avoid structured learning situations unless required.
Continuing Education Courses
The good news is that the manner in which you continue your learning is not limited to a traditional school environment. You can read books; take distance-learning courses (e.g., correspondence, home-study, online computer); attend workshops; participate in self-exploration classes that benefit you directly and assist you in working with clients (e.g., movement, breathwork, communication skills); and go to conferences. Even continuing education courses offered by schools are usually administered quite differently than the diploma programs.
Continuing education courses range from one hour to hundreds of hours. Recently, several massage therapists were discussing the merits of taking specialized training. Most could not fathom the requirement of the years involved in taking workshops, practicing, and interning before they could be certified in a technique. One person said, "Why should I spend years at this, when I can take a weekend course and learn the basics." Again, this reflects upon our misunderstanding of the learning processparticularly in the massage and bodywork field. You learn the basics in school: the true integration and honing of your skills comes with practice and years of working with clients.
You keep the learning process active (and thus your professional and personal growth) by taking continuing education courses either a series of short, specific classes or a long-term, advanced training program.
Many people are required to take continuing education to keep their certification or licensure current. Check with your certifying/licensing bodies to find out their parameters: the number of hours required each year; whether all (or a certain percentage) of the classes must be given by approved providers; the scope of topics that can be taken and which topics are not allowed; the minimum or maximum number of hours that can be allotted to certain subjects (e.g., half of the hours must be hands-on, only up to one-third of the hours can be practice management); the method of learning allowed (some certifying bodies allow a limited number of hours for reading books or writing articles, while distance learning courses do not qualify in Texas); and specific course requirements (e.g., two hours of ethics every four years, CPR recertification every five years).
Continuing Education Sources
Many individuals, companies, and organizations provide continuing education courses on a wide range of topics. Check out advertisements in trade journals, magazines, newspapers and newsletters; contact your professional association for a list of providers; request catalogs from massage and bodywork schools, local community colleges, universities and adult education programs; peruse local specialty publications; and surf the internet (start your search with key terms such as training, continuing education, home study, correspondence, massage schools, seminars, workshops, or the specific topic you are interested in exploring).
The Right Course
The best type of continuing education course to take depends on your preferred learning style. Some people learn best by reading or viewing a videotape and then processing the information on their own. Distance-learning courses can be highly effective for people with this learning style. Others learn better in a classroom or workshop environment.
In subsequent issues, we will explore how to determine your most appropriate learning environment, evaluate continuing education providers, and prepare yourself before attending a class.
Click here for previous articles by Cherie Sohnen-Moe.
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