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Tailor-Made Knee Pain: The Sartorius Muscle
A patient was referred to my office after receiving treatment from various providers with no results. The patient was training for the Olympics as a marathon runner and was unable to run or walk without severe medial knee pain.
F4CP Making a High-Impact Impression
The Foundation for Chiropractic Progress has released details of its 2016 strategy, certain elements of which are already in play. The strategy includes ads, posters and other resources available to all F4CP members.
Designing a Fitness Plan (Part 1)
It doesn't matter if you come to my practice for pain relief, weight loss, healthy aging or something else. The formula I talk about for each patient's fitness strategy is pretty much the same.
Suffering Makes Us Human
It is possible that suffering, instead of being something negative, can be one of the greatest gifts to bring out one's humanity — if we allow it to be.
When I started to think about what I wanted to do, I toured different schools to choose where to pursue my original chiropractic education.
Born to Energize the Human Spirit: Recollections of Sig Miller
Sig Miller, longtime executive director of the Association of New Jersey Chiropractors (ANJC), passed away on Sept. 17 after a long battle with cancer.
Are You a Stakeholder?
In today's world many new things are occurring, especially in the world of information technology. With these changes, comes an entire new set of vocabulary words and definitions.
How to Market to the Medical Profession
The world of health care is changing dramatically. When situations occur that cause expenses to increase, it is time for you to develop strategies that maintain and grow revenue.
Yo San University Receives $1 Million Gift
Long-time Yo San University supporter Thomas S. Blount recently gave a $1 million dollar gift to the University, it's largest charitable gift to date. Mr. Blount was a retired naval officer, aerospace consultant and philanthropist.
The Concussion-Subluxation Complex
In the Aug. 1, 2014 issue of Dynamic Chiropractic, I reviewed some of the literature demonstrating the role of the chiropractic adjustment in post-concussive care.
Pro-Con: Swaddling for Newborns
The practice of swaddling has been used for thousands of years and was popular until the 1700s, when it was slowly abandoned by many cultures that considered it old-fashioned or barbaric.
Cold and Flu Season: Expanding the Repertoire
As we move into the winter months, it is important for clinicians to have a solid working knowledge of effective herbal protocols for treating and managing clinical cold and flu presentations.
Building Community: A New Way to Socialize Your Practice
Social Media can seem like a slippery slope when, in fact, it is fairly easy to understand. With social media platforms, you can connect with current and potential new clients, build strong customer loyalty and increase brand awareness.
Too Many to Remember: Tips to Revive Your Ortho / Neuro Test Skills
When I was at Palmer in the mid-1980s, we were given a set of notes in one of our diagnostic courses. The notes covered approximately 70 orthopedic and neurological tests for various regions of the body.
Breech Baby: A Scientific Approach
You learned a classic cookbook style treatment strategy in college for treating breech baby presentation. I'm sure you've used it. The main ingredient: moxa at Urinary Bladder 67.
Detoxification Demystified and the Crucifers that Help
"Let food be your medicine and medicine be your food," is a quote often attributed to Hippocrates, a philosopher of the 5th century BC.
Diagnose Sprain Injuries in MVA Cases With Dynamic X-Rays (Pt. 1)
Am I the only person to notice hospitals are doing a seemingly insufficient job lately in their initial radiological workup of motor vehicle accident (MVA) victims?
Making Sense of an Increasingly Obvious Conclusion
Where's U.S. health care heading? Like it or not, the list of telltale signs is growing to a point that stands out to even the most myopic observer. Consider this list of facts as you look into the future of health care in the United States:
Targeting the Bad Apples in the Bunch
While everyone was focused on the conversion to ICD-10, the Office of Inspector General for Health and Human Services released a new report on chiropractic titled "CMS Should Use Targeted Tactics to Curb Questionable and Inappropriate Payments for Chiropractic Services."
The 2015 Nobel Prize Shines a Spotlight on TCM Research
Traditional Chinese Medicine continues to make it's presence felt on the world stage as the 2015 Nobel Prize in Physiology or Medicine was jointly awarded to William C. Campbell and Satoshi Omura for their work on combating parasites and YouYou Tu for her discoveries in combating Malaria.
January, 2001, Vol. 01, Issue 01
By Steve Capellini, LMT
Author's note: The Spa Letters column features news, personality profiles, trends, and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend.
Thanks for writing.I'm glad to hear you're interested in exploring spas and perhaps even joining me one day in some professional capacity in this industry. As you know, spas are sprouting up all over the place, and the opportunities are boundless. We need lots of good therapists with diverse skills to fill a growing number of positions, both hands-on and supervisory. I've known several massage therapists who have successfully navigated the spa waters, ending up as spa directors, owners or educators themselves.
First, though, before you get all excited about your wildly successful new career, I want to fill you in about what spas used to be like not too long ago when I first started in the industry, and so I'll tell you a little story...
It was a day like any other day at the Safety Harbor Spa in Clearwater, Florida. Bob, the supervisor of the men's spa, rang an old ship's bell attached to one wall in the locker room - GONG - and soon a ragtag line of two dozen elderly gentlemen in worn terrycloth robes began shuffling down a long corridor on their way to the massage room. I could hear the sound of cheap paper slippers sliding on tile; grunts and groans as the men disrobed and climbed aboard massage tables arranged in rows in one large room; and the "squirt-squirt" of mineral oil slipping out of plastic bottles. Ribald jokes tossed across the room during the 25-minute full-body massage sessions. Then robes again; paper slippers; GONG; and the whole thing was repeated 12-14 times a day.
Yes, Lou, many spas were in this sorry condition when I started as a therapist myself in 1984.
At that time, no one had heard of a day spa. There were barely 30 destination spas in the country, and they were often called "fat farms."
Now, at the beginning of 2001, this industry has changed so dramatically that it bears practically no resemblance to those not-too-distant days. Over 300 resort and destination spas dot the landscape, and day spas number in the thousands. Did you know that spa visits account for more vacation dollars spent than ski trips in the U.S.? It's true - I heard it as part of the Price Waterhouse industry analysis at the recent International Spa Association (ISPA) conference in Vegas. Remind me to tell you more about ISPA in another letter.
There are a ton of letters I want to write to you about the spa industry and how you might get involved. I'm sure you have lots of questions: How much can you expect to be paid as a therapist in a spa? How can you increase your chances of getting hired? Will you receive continuing education as part of your employment? Should you consider opening your own small spa on a tight budget? What kind of equipment should you buy? Should you hire a consultant? What kind of profits can you expect? What are the definitions of the various types of spas? How can you travel the world some day working in exotic foreign spas or on cruise ship spas? Where can you find a medically oriented spa that hires skilled therapists? Are there any standards for training or education within the industry?
In future letters, I'll be delving into these and many other topics.
To start off, let me briefly fill you in on a few of the trends you might be interested in that are shaping the spa industry: medical spas, spa branding, and becoming a spa entrepreneur.
The Slow-But-Steady Merging of Medicine and Spas
Not too long ago, many massage therapists working in spas found themselves the victims of snide remarks about the low quality of bodywork done in those establishments. The words "pampering" and "fluff" were thrown about with gusto. There are still some remnants of this attitude left in the massage community today. Even though such disparaging remarks aren't used so often anymore, other words, like the word "spa" itself, take their place, as in "Oh, he just does spa massage," with an ugly emphasis on the word "spa."
Believe me, this is changing rapidly. There is a new respect for therapists who work in spas now, in large part due to the merging of the spa world with the world of medicine. Did you know that hundreds of doctors are opening their own medical spas, and thousands more will in the near future? I've been working at the Pritikin Longevity Center in Florida this past year because they are building a spa into their well-recognized medical program.
Everybody is getting on the spa bandwagon, and as more physicians join the party, it will continue to add legitimacy to the work we therapists do in conjunction with them there.
The Branding of Spas
Pretty soon spas are going to be as common as restaurants. You can already see it happening, as the larger established spas like Canyon Ranch and The Golden Door begin to expand beyond their original facilities into hotels, resorts and satellite spas in all sorts of locations. The growth we've seen will look infinitesimal compared to what's going to happen. It's a great time to get involved with the industry right now.
Even though spas are becoming big business, that doesn't mean there isn't plenty of room for the motivated and inspired entrepreneur to use some creative visualization and hard work to construct the spa of his or her dreams. I can guarantee you that's exactly what's happening all over the country right now. I go all over the place teaching workshops for LMTs who dream of opening their own smaller spas, and I've been constantly encouraged to see them succeeding. Whether it's a one-room operation or a more challenging project with a dozen rooms and as many employees, I see massage therapists taking the reigns and making their spa dreams into "nitty-gritty" business reality. Healing spas are something they can believe in and put all of their effort into. It's not easy to make it happen, but the rewards can be profound, and there is a large network of support out there for people trying to make it happen.
That's what I'd like to give you in every letter I send support; direction; new contacts; new ideas; and new ways to dream. Keep letting me know how you're doing!
Until then, take care,
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
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