Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
January, 2001, Vol. 01, Issue 01
By Cliff Korn, BS, LMT, NCTMB
Welcome to the premier issue of Massage Today! I couldn't be more excited at being selected as editor! I naturally love new things, but the opportunity to be part of a new publication destined to have a profound impact on our profession is heady stuff indeed! As you will see in the coming years, Massage Today is really your publication.You'll find it addresses the diverse needs of the eclectic mix of issues that impact massage therapists.
You will find an impressive list of contributing columnists in Massage Today. We have tried to introduce as many as possible to you in this first issue. Any who do not make this issue will be featured in next month's edition. Several of the columnists will appear in each monthly issue of Massage Today, while others will appear bimonthly or quarterly. You will also have the benefit of many individuals who will be contributing single articles on diverse topics of interest.
From May 1998 to May 2000, I had the privilege and pleasure to serve the massage field as chairman of the National Certification Board for Therapeutic Massage and Bodywork. In that capacity I traveled fairly extensively to many venues involving the greater massage and bodywork community. I found out just how diverse a universe we who practice skilled touch really are! We are concerned simultaneously with issues that are both synergistic and contradictory! We are about:
The dichotomy goes on and on. We are not a single voice, but a Venn diagram of endlessly overlapping circles.
Our diversity is a wonderful thing for the populations we serve. They benefit greatly from our varied thought processes, techniques and backgrounds. The inverse of that "coin," though, is that diversity can also take the form of factions. Factions may imply an "us vs. them" philosophy where one faction attempts to impose its will on another. My life experiences have taught me that compromise and coalition usually accomplish more than the imposition of will.
Massage Today will evolve into a resource enabling us to metamorphose our factions into diverse elements through education and knowledge. To that end, we have brought together a collection of leaders (and aspiring leaders!) in our field to report to us their unique perspectives and points of view. These columnists (and provocateurs!) represent some of the best and brightest in the massage and bodywork community. It is my sincere hope that the facts we garner from our contributors will overcome public misinformation and the mistrust that stems from lack of knowledge. I'm hoping to enable Massage Today to become a bridge empowering all our perspectives and a tool we can all use to meet our personal, professional and business goals.
My own vision of the massage therapy field is that it will continue to expand in breadth and depth. Massage therapy will become not only more firmly entrenched in clinical and hospital-based health care, but also more skilled in the special techniques and concerns of the spa industry. I see a need for only a few small steps before the public at large sees massage therapists as worthy somatic problem-solvers. I see Massage Today as aiding this vision by making us more informed with timely news on important issues. It will allow us to become politically aware without necessarily becoming politically active. I will strive to enable it to transcend the animosities sometimes seen between various schools, associations, modalities and experience levels, and will invite and encourage the sharing of divergent perspectives.
Whether we are practicing with a doctorate degree, thousands of hours of education and more credentials than can easily fit on several lines of text, or practicing with a high-school diploma and several weekends of hands-on mentoring, we all need and have a professional obligation to improve our skills and capabilities. Massage Today is a publication designed to help us all do just that. Thank you for reading, and I anxiously await your feedback!
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be published in a future issue of Massage Today. Please send all correspondence by e-mail to , or by regular mail to the address listed below:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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