resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Six Things Every DC Should Know About the Zika Virus
The Zika outbreak continues to spread across the continental United States and U.S. territories. We offer this brief overview on this important public health problem for the practicing doctor of chiropractic.
National Board Apologizes for Testing Issues
The National Board of Chiropractic Examiners (NBCE) has issued a formal apology following a series of computer-based testing malfunctions that impacted two separate examinations (March and June 2016) and caused "widespread confusion and frustration" to the nearly 1,500 examinees taking the tests.
ITB Syndrome: Treat the Tensor Fascia Latae
Iliotibial band syndrome is usually the result of repetitive knee flexion, such as in runners or cyclists. Pain may be experienced in the knee and/or the hip. The patient may express a sense of the hip dislocating, popping or snapping.
First Annual ICD-10 Updates Take Effect
Yes, there was an update to ICD-10 codes on Oct. 1. It was a regular update to the diagnosis coding system and will take place every Oct. 1, just as it did when the ICD-9 system was in place.
Workers' Back Pain: Causes, Costs & Solution
You will want to share two important papers published in the past several months. Why? When read separately, each provides valuable information relevant to your patients, community and practice; together, they tell a compelling story.
Power to the Patient
Against a backdrop of splintered political parties, polarizations within nations, civil unrest, and distrust of established government (such as the growing anti-Washington, D.C. sentiment) comes the not-so-surprising finding that health care authorities and practitioners (with perhaps the exception of insurers) are turning over more and more powers to the individual patient.
Pediatric Footwear: Function Over Fashion
As practitioners, it is not uncommon for parents to bring us their children to treat or ask us questions related to the pediatric population. Children's feet tend to be a perplexing region for parents and practitioners alike.
Update from the International AIDS Conference
The 21st International AIDS Conference in Durban, South Africa, brought together more than 15,000 of the world's leading scientists, activists, funders, policy makers, and consumers from 153 countries.
Using the Lens of Chinese Medicine
One of the most common medications I see in clinical practice on a daily basis is fluoxetine or Prozac. Consequently, I hear many complaints concerning the side effects of this medication and am frequently asked by patients to help manage these side effects with acupuncture and Chinese medicine.
Getting Paid by Medicare Is Getting a Major Adjustment
The 2015 Medicare Access and CHIP Reauthorization Act (MACRA) was signed into law to implement a new approach to clinician payments and replace the Sustainable Growth Rate formula.
Treating Peripheral Neuropathy: Multi-Faceted Approach Including Laser Therapy
Peripheral neuropathy affects at least 20 million people in the United States1 and nearly 60 percent of all people with diabetes suffer from diabetic neuropathy. Many suffer from the disorder without ever identifying the cause.
Upgrade to "Parker 2.0" in Las Vegas
Continuing your education and refining your practice: two key elements of a successful chiropractic career. Parker Seminars promises both as it celebrates its 65th anniversary in Las Vegas next February, according to Parker University President, Dr. William Morgan, and seminar consultant Dr. Mark Sanna.
Natural Cancer Prevention: Pomegranate for the Prostate
In recent years, the ingestion of pure pomegranate juice (8 ounces per day) has been shown in clinical studies with human subjects to slow, and to some degree, reverse, the progression of prostate cancer – the second leading cause of cancer death in North American men.
Dysautonomia: The Medical Condition You May Already Be Treating
TCM practitioners have spent thousands of years healing patients without knowing or needing the names of their diseases as defined by allopathic medicine. We have syndrome names that are both poetic and efficient.
Decoding the Mystery of Medical Insurance Acceptance
In the constantly evolving profession of acupuncture, one of the least understood areas is medical insurance acceptance. The profession is filled with controversy surrounding this topic: Is it ethical?
Four Ways to Attract Patients
Acupuncturist A has been in practice for six years and has struggled since day one. She spends as much time and money on marketing as she can, but since her practice is slow, her budget isn't that big.
Integrative Cancer Care: Chiropractic for Chemotherapy-Induced Hiccups
Hiccups (singultus) are a frequent occurrence during cancer treatment. The cause of the hiccups may be the chemotherapy drug itself, such as Cisplatin; or the prophylactic use of corticosteroids such as Decadron, which is used to prevent nausea and/or vomiting.
Pediatric Asthma: A Case Study
I have had very good success with pediatric asthma, combining acupuncture with Chinese herbal products. Treatment is given over four to eight months, twice monthly, with herbal formulas rotated every month.
U.S. Olympians Have a DC in Their Corner
It's probably old news to you that doctors of chiropractic play an increasingly prominent role in treating athletes, from youth sports participants to weekend warriors, to elite / professional competitors.
Going Beyond Just Feeling Good
We all know that most patients come to us for some pain complaint: neck pain, back pain, sciatica, carpal tunnel, etc. We also all know that acupuncture is a great first-line care for these issues, as well as supporting overall health and wellness.
January, 2001, Vol. 01, Issue 01
Welcome to My World
By Perry Isenberg
This is my first article in what I hope will become a regular column for Massage Today. Only you, the reader, will deicide if I continue to write this column. Its goal is to provide you with thought-provoking insights, ideas and examples of ways to improve your practice so it remains profitable and fun.I am not a therapist, though I am a patient of massage therapy and believe in the value of all types of massage.
In subsequent issues, we will address issues related to customer service, marketing, advertising, public relations, promotions, etc., in hopes of finding ideas you can use. I will draw from personal experience and observations, rather than textbook instructions. My own experiences span almost 20 years of advertising agency background and entrepreneurial endeavors, including my current duties for the past 10 years as partner and vice president of marketing for Performance Health, Inc. We are the company that brought Biofreeze to the health care market. My business are Chris Cox and Craig Cox. Chris Cox is vice president of sales and also in charge of the day-to-day operations; Craig Cox is vice president of international business. Thanks to Craig, our packaging is printed in Japanese, Spanish, French, and Korean and sold in twenty-five markets overseas.
Starting, operating and building a business is not easy. It requires commitment, dedication, sacrifice, risk and a burning desire to succeed. By success, I'm referring to reaching desired goals, not just financial ones. The ride can be very exciting and worthwhile.
Nine years ago, we started the company with only two people: Chris and myself. Craig was busy with other projects and would eventually join us a little later. We started in a small office on the 3rd floor of an old building in the historic "strip district" in downtown Pittsburgh. From the street to the 3rd floor, we would carry product up three flights of stairs (that's right - no elevator!) to repackage the bulk shipments to smaller boxes for distribution. It generally took us over an hour to carry everything and then an hour to recover. Now, none of this seems like a big deal. I would not want to do it again but I would if I had to.
Did I mention no salaries? That's right, for the first year or so money was only available to make product advertising, etc.
Those who consider all these facts no big deal, most likely possess leadership skills and recognize that the road to reach any goal can be long and bumpy. Those who are intrigued at how we did it should realize that although it is a big deal, they've also managed considerable obstacles of their own to reach their goals.
Massage therapy is on the forefront of health and wellness; it requires the continued efforts of its leaders to keep bringing the message of massage to the population at large. Massage cannot prosper if the perception remains that it is a luxury for the wealthy and distinct groups like athletes.
Massage therapy is for everyone. All therapists and their respective associations must continue to work with government and corporations to reach the ultimate goal: letting the population know of the benefits and healing value of massage therapy.
In my next article, we will examine an issue that happened to me on the way home from the AMTA National Convention in Phoenix. In the meantime, be healthy, be good, and stay focused and motivated.
Click here for previous articles by Perry Isenberg.
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