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News In Brief
A "Modern" Business Model. Acupuncturists may have a new professional atmosphere to consider, as a new concept is on the horizon - at least for one business.
The First (Only) Choice for Spinal Pain
The study on NSAIDs for spinal pain summarized on the front page of this issue is intriguing on a number of levels, the most obvious being the conclusion that "compared with placebo, NSAIDs do not provide a clinically important effect on spinal pain, and six patients must be treated with NSAIDs for one patient to achieve a clinically important benefit in the short-term."
Good Works at the Canandaigua VA
Faculty and students of the Finger Lakes School of Acupuncture and Oriental Medicine (FLSAOM) of the New York Chiropractic College have provided acupuncture to veterans at the Veterans' Administration Medical Center (VAMC) in Canandaigua, New York since September of 2007.
The Qi Focus: A Guide to Managing Stress
Stress, are you experiencing heightened stress levels? Your own, and your clients? Is Trumpitis getting to you? I recently polled a cluster of acupuncturists, Asian Bodywork Therapists (ABT) and psychotherapy colleagues on the issue.
Scope of Chiropractic Practice: Why Now Is the Time to Expand
In my January article, "Scope of Chiropractic Practice: Is It Time for Change?" I discussed the use of the term primary spine care practitioner, the loss of privileges to diagnose in Texas, and the fact that the definition of "chiropractic" varied from state to state.
What's Bugging You? Probiotics and Your Health
An estimated 100 trillion microorganisms representing more than 500 different species inhabit every normal, healthy bowel. Gut-dwelling bacteria keep pathogens in check, aid digestion and nutrient absorption, and contribute to immune function.
How to Correct a Cuboid Subluxation
Cuboid subluxation is a poorly recognized condition, even though it is not uncommon. It has been described in the literature under various names: cuboid subluxation, cuboid syndrome, locked cuboid, dropped cuboid, cuboid fault syndrome or peroneal cuboid syndrome.
Toxicity & Kids: The Importance of Environmental Intake
The old adage is true that children are not little adults. Traditional Chinese medicine (TCM) has long known that the physiology of children is unique, as are the diseases that plague them.
The Chiropractor's Guide to CRISPR
Science magazine's "Breakthrough of the Year" award for 2015 was described as "the gene-editing tool called CRISPR." CRISPR stands for "clustered regularly interspaced short palindromic repeats."
Treating the Terrain of Chronic Sinus Infections
Chronic sinus infections can be stubborn to treat, but the therapeutic path forward can be simplified when utilizing three distinct treatment principles which take into account the terrain of the body, and the way in which microbes grow.
Chiropractic: A Great Fit for the White House
Dr. Eric Kaplan is a New York Chiropractic College alumnus; a No. 1 best-selling author whose books include Awaken the Wellness Within and The 5 Minute Motivator; a chiropractor for professional sports teams and elite athletes; and even served as an advisor under the Clinton Administration to the President's Council on Sports & Physical Fitness.
Give Your Patients the Ergonomic Advantage
Prolonged sitting contributes to low back pain and is a health risk. When I discuss my POLITE technique practice recommendations with patients, ergonomics may be last, but not least!
Treating LBP the Right Way: Think Natural
An updated clinical practice guideline from the American College of Physicians (ACP) recommends spinal manipulation and other non-invasive, non-drug therapies as first options for acute, subacute and chronic low back pain, rather than pain medications, as stipulated in the original 2007 guideline.
Integrative Cardiology: The Heart of TCM & Western Medicine
Patient centered therapy is a growing trend in hospitals that are expanding to boutique services.
Shedding Light on the Benefits of Heliotherapy
I can't imagine anyone not feeling good strolling in the sun on a beautiful spring day. The sun is responsible for all life on earth and is best illustrated along the equator touting the richest biodiversity on the planet, in stark contrast to the Arctic Circle and South Pole.
Insomnia Treatment Based on the Yu Theory
In recent years, acupuncture has risen in popularity as a form of alternative or supplemental medicine for the treatment of many different types of disorders.
Waist Circumference: A Conversation Starter (Part 2)
Now let's discuss the clinical approach to reducing WC and implementation in today's chiropractic practice. The primary intervention centers around dietary modification and lifestyle habits aimed to reduce adiposity, improve insulin sensitivity and ultimately, diminish systemic metabolic dysfunction.
Caring for Refugees in Greece
At the beginning of 2016 I had no idea what was in store for me, but I was looking forward to a personal retreat on the Greek island of Paros; a graduation gift to myself after 22 years of motherhood, and four-plus years of Chinese medicine school.
Help Save an Important Chiropractic Landmark
The chiropractic profession has a splendid and varied history. Sadly, many landmarks have been lost to bulldozers and wrecking crews, such as the Ryan Building, Little-Bit-O-Heaven, Spears Chiropractic Hospital, and Clearview Sanitarium.
NSAIDs No Better Than Placebo for Spine Pain
A meta-analysis of randomized, placebo-controlled trials comparing the efficacy and safety of NSAIDs with placebo for spinal pain concludes that among 6,065 spine pain patients, "NSAIDs reduced pain and disability, but provided clinically unimportant effects over placebo."
5 Ways to Enhance Your Family Practice
Every practice has a personality style. A practice that caters to athletes, PI cases or adults, for example, projects differently to patients than a family wellness practice.
January, 2001, Vol. 01, Issue 01
Welcome to My World
By Perry Isenberg
This is my first article in what I hope will become a regular column for Massage Today. Only you, the reader, will deicide if I continue to write this column. Its goal is to provide you with thought-provoking insights, ideas and examples of ways to improve your practice so it remains profitable and fun.I am not a therapist, though I am a patient of massage therapy and believe in the value of all types of massage.
In subsequent issues, we will address issues related to customer service, marketing, advertising, public relations, promotions, etc., in hopes of finding ideas you can use. I will draw from personal experience and observations, rather than textbook instructions. My own experiences span almost 20 years of advertising agency background and entrepreneurial endeavors, including my current duties for the past 10 years as partner and vice president of marketing for Performance Health, Inc. We are the company that brought Biofreeze to the health care market. My business are Chris Cox and Craig Cox. Chris Cox is vice president of sales and also in charge of the day-to-day operations; Craig Cox is vice president of international business. Thanks to Craig, our packaging is printed in Japanese, Spanish, French, and Korean and sold in twenty-five markets overseas.
Starting, operating and building a business is not easy. It requires commitment, dedication, sacrifice, risk and a burning desire to succeed. By success, I'm referring to reaching desired goals, not just financial ones. The ride can be very exciting and worthwhile.
Nine years ago, we started the company with only two people: Chris and myself. Craig was busy with other projects and would eventually join us a little later. We started in a small office on the 3rd floor of an old building in the historic "strip district" in downtown Pittsburgh. From the street to the 3rd floor, we would carry product up three flights of stairs (that's right - no elevator!) to repackage the bulk shipments to smaller boxes for distribution. It generally took us over an hour to carry everything and then an hour to recover. Now, none of this seems like a big deal. I would not want to do it again but I would if I had to.
Did I mention no salaries? That's right, for the first year or so money was only available to make product advertising, etc.
Those who consider all these facts no big deal, most likely possess leadership skills and recognize that the road to reach any goal can be long and bumpy. Those who are intrigued at how we did it should realize that although it is a big deal, they've also managed considerable obstacles of their own to reach their goals.
Massage therapy is on the forefront of health and wellness; it requires the continued efforts of its leaders to keep bringing the message of massage to the population at large. Massage cannot prosper if the perception remains that it is a luxury for the wealthy and distinct groups like athletes.
Massage therapy is for everyone. All therapists and their respective associations must continue to work with government and corporations to reach the ultimate goal: letting the population know of the benefits and healing value of massage therapy.
In my next article, we will examine an issue that happened to me on the way home from the AMTA National Convention in Phoenix. In the meantime, be healthy, be good, and stay focused and motivated.
Click here for previous articles by Perry Isenberg.
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