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Women's Health: Herbal Formulas to Help Patients With Dysmenorrhea
Chiropractors have long treated women for menstrual pain (dysmenorrhea). Since roughly 60 percent of all chiropractic patients are women and 30-50 percent of women have a history of menstrual cramps, the vast majority of doctors of chiropractic will inevitably see patients with dysmenorrhea.
A Guide for Talking to Doctors about Acupuncture and Brain Chemistry
Before I begin any discussion of how to talk about the effects of acupuncture on brain chemistry, nervous and endocrine function, it is essential to understand just what physicians most need help with.
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
The Art of Day-to-Day Assessment and Treatment: Clinical Pearls
Let's focus on the day-to-day process of assessing and treating the patient. I am proposing a particular attitude; a way of looking at the patient. This often evolves over a few treatments and then changes as you figure out what is significant.
New Medical Technologies You Need to Know
We're all familiar with how fast computers become obsolete, as well as the rapid pace of development in the field of cell phone technology. The latest smart phones are far more powerful than desktop computers were only a few years ago.
Building From the Bottom Up
I caught up with my dear friend Honora Wolfe, in her Colorado painting studio where, if she is not praying in Bhutan or doing charitable work in a Nepali free clinic, she spends most of her time now.
State by State: Comparing Chiropractic Scope of Practice
"The issue of 'scope of practice' has been a bugaboo ever since our early quests for legal recognition for chiropractic," according to Dr. Claire Johnson, editor in chief of JMPT and National's other two chiropractic journals.
Defending With Vitamin D: Helps Prevent Progression to Diabetes
A 2014 clinical trial published in the American Journal of Clinical Nutrition provides additional evidence that optimal vitamin D nutritional status may be important in preventing the progression of prediabetes to diabetes in prediabetic adults.
Love a Nurse – and They'll Love You Back
According to various sources, there are about 3 million registered nurses in the U.S., and according to the American Nurses Association, they are under serious pressure in today's health care reality.
News in Brief
Major Organizations Announce Joint Conference; Fighting for Section 2706; New Vice President of Chiro. Program at Parker; Two Families, One Chiropractic Dynasty.
Medical Qigong for the Heart: Part III
Part 1 and Part II of this series focused on the physical aspect of the Heart and mental emotional aspects of the Heart respectively. Now, I would like to focus on the spiritual aspect of the Heart.
Image Is Everything: The Power of Branding
Successful businesses use color and design to attract people to their service. They understand how important image is and hire experts to create an attractive package. Starbucks works hard to create an atmosphere that is warm and inviting.
Overcoming Barriers to Exercise Compliance
One of the most common questions other practitioners ask me is, "How do I get patients to do their exercises?" I am not frustrated by my patient compliance, as many doctors are; in fact, I am actually happy with my patients' involvement and commitment.
Peer Points: Always Seeking To Grow
Ellen "Kiki" Geary has spent the last decade honing her craft. As a specialist in integrative holistic care, she went straight from completing her master's degree in acupuncture and chinese herbal medicine from Bastyr University to building a successful and thriving practice in the small community of Anacortes, Washington.
Is the EHR Ship Setting Sail Without Us?
The numbers are in: As of July 2014, 10,253 doctors of chiropractic have received $123,059,868 in EHR stimulus funds – and yet that represents less than 15 percent of our profession.
A History Worth Telling
The popularity and the use of acupuncture for the treatment of animals in the United States is at its peak.
A Chinese Medicine Story: An Interview with Mazin Al-Khafaji
Mazin Al-Khafaji's work has interested me for years. In February 2014, we invited him for the second time to speak at the Southwest Symposium in Austin, Texas.
The Wisdom of the Second Office Location (SOL)
There are some things I never want to do again, like riding a motorcycle 100 mph. I call these things my "negative bucket list." Other things I have on that list include water skiing, riding a roller coaster and eating habanero peppers.
Billing for Same-Visit Extraspinal and Spinal Manipulation
Q: I have always been under the premise that when billing 98943, extraspinal chiropractic manipulation, on the same visit as spinal manipulation, 98940-98942, that the extraspinal manipulation requires modifier 51.
A Dream Come True for Chiropractic: Funding Prevention and Public Health
Back in 2005, Sen. Tom Harkin (D-Iowa) said: "Let's face it, in America today we don't have a health care system, we have a sick care system.
We Get Letters & E-Mail
Not All Evidence Is Equal; An Abundance of Misinformation; A Well-Researched Decision; Far Too Dangerous.
January, 2001, Vol. 01, Issue 01
Welcome to My World
By Perry Isenberg
This is my first article in what I hope will become a regular column for Massage Today. Only you, the reader, will deicide if I continue to write this column. Its goal is to provide you with thought-provoking insights, ideas and examples of ways to improve your practice so it remains profitable and fun.I am not a therapist, though I am a patient of massage therapy and believe in the value of all types of massage.
In subsequent issues, we will address issues related to customer service, marketing, advertising, public relations, promotions, etc., in hopes of finding ideas you can use. I will draw from personal experience and observations, rather than textbook instructions. My own experiences span almost 20 years of advertising agency background and entrepreneurial endeavors, including my current duties for the past 10 years as partner and vice president of marketing for Performance Health, Inc. We are the company that brought Biofreeze to the health care market. My business are Chris Cox and Craig Cox. Chris Cox is vice president of sales and also in charge of the day-to-day operations; Craig Cox is vice president of international business. Thanks to Craig, our packaging is printed in Japanese, Spanish, French, and Korean and sold in twenty-five markets overseas.
Starting, operating and building a business is not easy. It requires commitment, dedication, sacrifice, risk and a burning desire to succeed. By success, I'm referring to reaching desired goals, not just financial ones. The ride can be very exciting and worthwhile.
Nine years ago, we started the company with only two people: Chris and myself. Craig was busy with other projects and would eventually join us a little later. We started in a small office on the 3rd floor of an old building in the historic "strip district" in downtown Pittsburgh. From the street to the 3rd floor, we would carry product up three flights of stairs (that's right - no elevator!) to repackage the bulk shipments to smaller boxes for distribution. It generally took us over an hour to carry everything and then an hour to recover. Now, none of this seems like a big deal. I would not want to do it again but I would if I had to.
Did I mention no salaries? That's right, for the first year or so money was only available to make product advertising, etc.
Those who consider all these facts no big deal, most likely possess leadership skills and recognize that the road to reach any goal can be long and bumpy. Those who are intrigued at how we did it should realize that although it is a big deal, they've also managed considerable obstacles of their own to reach their goals.
Massage therapy is on the forefront of health and wellness; it requires the continued efforts of its leaders to keep bringing the message of massage to the population at large. Massage cannot prosper if the perception remains that it is a luxury for the wealthy and distinct groups like athletes.
Massage therapy is for everyone. All therapists and their respective associations must continue to work with government and corporations to reach the ultimate goal: letting the population know of the benefits and healing value of massage therapy.
In my next article, we will examine an issue that happened to me on the way home from the AMTA National Convention in Phoenix. In the meantime, be healthy, be good, and stay focused and motivated.
Click here for previous articles by Perry Isenberg.
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