Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
January, 2001, Vol. 01, Issue 01
Better Access to Alternative Care
By Editorial Staff
Dr. James Gordon, chairman of the White House Commission on Complementary and Alternative Medicine Policy, stated at a December 5 press conference1 in Washington, D.C., that the commission plans to recommend to Congress in its interim report on July 2001 that CAM therapies become more integrated in mainstream health care.
"The experience of these people and other testimony we have heard convinces us that improvements in the provision of CAM therapies are crucial," said Dr.Gordon.
Dr. Gordon also suggested that reimbursement for CAM services become a benefit under Medicare and Medicaid. "If these government agencies began reimbursing for these services, other third-party payers would follow suit."
Established by President Clinton in March 2000, the White House Commission on Complementary and Alternative Medicine Policy functions to "provide a report, through the Secretary, to the President on legislative and administrative recommendations for assuring that public policy maximizes the benefits to Americans of complementary and alternative medicine."
Michigan HMO Offers Massage, Other CAM Services to Members
Care Choices HMO, a subsidiary of Trinity Health - Michigan, has signed an agreement with Landmark Healthcare, Inc., a nationwide complementary alternative health care provider, to provide Care Choices HMO members with a full range of alternative health care services.
Under the guidelines of the agreement, Care Choice HMO members have full access to massage therapy, chiropractic, and nutritional counseling at discounted rates.
Commenting on the new program, Care Choices HMO's Chief Medical Officer, Dr. Michael Baker, enthused: "Our decision to work with Landmark to establish a complementary wellness program provides our members with access to a full range of alternative healthcare services that meet growing consumer needs."
Members can choose practitioners from the HMO's "Natural Options Provider Directory" and present their ID card when arriving for treatment. Landmark is managing the provider directories for the massage therapy, chiropractic and registered dietician networks. For more information, contact Landmark's website at www.landmarkhealthcare.com.
Northwestern Health Sciences University Adds Massage Program
Northwestern Health Sciences University in Bloomington, Minnesota is now offering a 760-hour massage therapy program. The program, consisting of five 15-week academic terms, includes more than 350 hours of hands-on lab and clinical experience at seven public clinics in Minneapolis and St. Paul.
"Professional massage represents an important niche in the health care field," commented Mike Skoglund,MA, associate dean of Northwestern's College of Arts and director of the massage therapy program. "The massage therapy program at Northwestern is dedicated to advancing the public's perception of massage therapy and increasing public acceptance of massage therapy as an important health care option."
The university also offers programs in chiropractic, Oriental medicine, acupuncture, and integrated health and wellness.
NIH Announces New Centers for Dietary Supplement Research
Purdue University in West Lafayette, Indiana, and the University of Arizona at Tucson will be the sites for Centers for Dietary Supplement and Research with an emphasis on botanicals.
The awards were granted by the Office of Dietary Supplements (ODS), in collaboration with the National Center for Complementary and Alternative Medicine (NCCAM) - two arms of the National Institutes of Health (NIH) - bringing the total to four NIH-supported centers studying the health effects of botanicals. In 1999, dietary supplement research centers were funded at the University of California at Los Angeles (UCLA) and the University of Illinois at Chicago.
The Purdue Center for Dietary Supplement Research on Botanicals will study the health effects of polyphenols, a group of chemical components common to such foods as soy, grapes and green tea. The University of Arizona Center will focus on the healing properties of ginger, turmeric and boswellia.
"These competitive awards of approximately $1.5 million each per year for five years were made as a result of efforts by Congress to explore more fully the potential role of botanical dietary supplements," noted Paul Coates,PhD, director of the ODS.
Stephen Strauss,MD, director of NCCAM, added, "These centers will critically evaluate various botanicals presently in use, and provide valid information to aid the American public in making informed decisions."
Foot Levelers Expands Continuing Education Seminars to Include Massage Therapists
Foot Levelers, Inc., a provider of flexible orthotics, continuing education seminars, and other health care services to the chiropractic profession since 1952, has expanded its continuing education program to include massage therapists.
Scheduled seminars will focus on evaluation of the lower extremities, myofascial therapy, and practical skills to manage stress, reduce physical and mental pain, and increase overall energy.
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