Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
January, 2001, Vol. 01, Issue 01
Better Access to Alternative Care
By Editorial Staff
Dr. James Gordon, chairman of the White House Commission on Complementary and Alternative Medicine Policy, stated at a December 5 press conference1 in Washington, D.C., that the commission plans to recommend to Congress in its interim report on July 2001 that CAM therapies become more integrated in mainstream health care.
"The experience of these people and other testimony we have heard convinces us that improvements in the provision of CAM therapies are crucial," said Dr.Gordon.
Dr. Gordon also suggested that reimbursement for CAM services become a benefit under Medicare and Medicaid. "If these government agencies began reimbursing for these services, other third-party payers would follow suit."
Established by President Clinton in March 2000, the White House Commission on Complementary and Alternative Medicine Policy functions to "provide a report, through the Secretary, to the President on legislative and administrative recommendations for assuring that public policy maximizes the benefits to Americans of complementary and alternative medicine."
Michigan HMO Offers Massage, Other CAM Services to Members
Care Choices HMO, a subsidiary of Trinity Health - Michigan, has signed an agreement with Landmark Healthcare, Inc., a nationwide complementary alternative health care provider, to provide Care Choices HMO members with a full range of alternative health care services.
Under the guidelines of the agreement, Care Choice HMO members have full access to massage therapy, chiropractic, and nutritional counseling at discounted rates.
Commenting on the new program, Care Choices HMO's Chief Medical Officer, Dr. Michael Baker, enthused: "Our decision to work with Landmark to establish a complementary wellness program provides our members with access to a full range of alternative healthcare services that meet growing consumer needs."
Members can choose practitioners from the HMO's "Natural Options Provider Directory" and present their ID card when arriving for treatment. Landmark is managing the provider directories for the massage therapy, chiropractic and registered dietician networks. For more information, contact Landmark's website at www.landmarkhealthcare.com.
Northwestern Health Sciences University Adds Massage Program
Northwestern Health Sciences University in Bloomington, Minnesota is now offering a 760-hour massage therapy program. The program, consisting of five 15-week academic terms, includes more than 350 hours of hands-on lab and clinical experience at seven public clinics in Minneapolis and St. Paul.
"Professional massage represents an important niche in the health care field," commented Mike Skoglund,MA, associate dean of Northwestern's College of Arts and director of the massage therapy program. "The massage therapy program at Northwestern is dedicated to advancing the public's perception of massage therapy and increasing public acceptance of massage therapy as an important health care option."
The university also offers programs in chiropractic, Oriental medicine, acupuncture, and integrated health and wellness.
NIH Announces New Centers for Dietary Supplement Research
Purdue University in West Lafayette, Indiana, and the University of Arizona at Tucson will be the sites for Centers for Dietary Supplement and Research with an emphasis on botanicals.
The awards were granted by the Office of Dietary Supplements (ODS), in collaboration with the National Center for Complementary and Alternative Medicine (NCCAM) - two arms of the National Institutes of Health (NIH) - bringing the total to four NIH-supported centers studying the health effects of botanicals. In 1999, dietary supplement research centers were funded at the University of California at Los Angeles (UCLA) and the University of Illinois at Chicago.
The Purdue Center for Dietary Supplement Research on Botanicals will study the health effects of polyphenols, a group of chemical components common to such foods as soy, grapes and green tea. The University of Arizona Center will focus on the healing properties of ginger, turmeric and boswellia.
"These competitive awards of approximately $1.5 million each per year for five years were made as a result of efforts by Congress to explore more fully the potential role of botanical dietary supplements," noted Paul Coates,PhD, director of the ODS.
Stephen Strauss,MD, director of NCCAM, added, "These centers will critically evaluate various botanicals presently in use, and provide valid information to aid the American public in making informed decisions."
Foot Levelers Expands Continuing Education Seminars to Include Massage Therapists
Foot Levelers, Inc., a provider of flexible orthotics, continuing education seminars, and other health care services to the chiropractic profession since 1952, has expanded its continuing education program to include massage therapists.
Scheduled seminars will focus on evaluation of the lower extremities, myofascial therapy, and practical skills to manage stress, reduce physical and mental pain, and increase overall energy.
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