Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
January, 2001, Vol. 01, Issue 01
Better Access to Alternative Care
By Editorial Staff
Dr. James Gordon, chairman of the White House Commission on Complementary and Alternative Medicine Policy, stated at a December 5 press conference1 in Washington, D.C., that the commission plans to recommend to Congress in its interim report on July 2001 that CAM therapies become more integrated in mainstream health care.
"The experience of these people and other testimony we have heard convinces us that improvements in the provision of CAM therapies are crucial," said Dr.Gordon.
Dr. Gordon also suggested that reimbursement for CAM services become a benefit under Medicare and Medicaid. "If these government agencies began reimbursing for these services, other third-party payers would follow suit."
Established by President Clinton in March 2000, the White House Commission on Complementary and Alternative Medicine Policy functions to "provide a report, through the Secretary, to the President on legislative and administrative recommendations for assuring that public policy maximizes the benefits to Americans of complementary and alternative medicine."
Michigan HMO Offers Massage, Other CAM Services to Members
Care Choices HMO, a subsidiary of Trinity Health - Michigan, has signed an agreement with Landmark Healthcare, Inc., a nationwide complementary alternative health care provider, to provide Care Choices HMO members with a full range of alternative health care services.
Under the guidelines of the agreement, Care Choice HMO members have full access to massage therapy, chiropractic, and nutritional counseling at discounted rates.
Commenting on the new program, Care Choices HMO's Chief Medical Officer, Dr. Michael Baker, enthused: "Our decision to work with Landmark to establish a complementary wellness program provides our members with access to a full range of alternative healthcare services that meet growing consumer needs."
Members can choose practitioners from the HMO's "Natural Options Provider Directory" and present their ID card when arriving for treatment. Landmark is managing the provider directories for the massage therapy, chiropractic and registered dietician networks. For more information, contact Landmark's website at www.landmarkhealthcare.com.
Northwestern Health Sciences University Adds Massage Program
Northwestern Health Sciences University in Bloomington, Minnesota is now offering a 760-hour massage therapy program. The program, consisting of five 15-week academic terms, includes more than 350 hours of hands-on lab and clinical experience at seven public clinics in Minneapolis and St. Paul.
"Professional massage represents an important niche in the health care field," commented Mike Skoglund,MA, associate dean of Northwestern's College of Arts and director of the massage therapy program. "The massage therapy program at Northwestern is dedicated to advancing the public's perception of massage therapy and increasing public acceptance of massage therapy as an important health care option."
The university also offers programs in chiropractic, Oriental medicine, acupuncture, and integrated health and wellness.
NIH Announces New Centers for Dietary Supplement Research
Purdue University in West Lafayette, Indiana, and the University of Arizona at Tucson will be the sites for Centers for Dietary Supplement and Research with an emphasis on botanicals.
The awards were granted by the Office of Dietary Supplements (ODS), in collaboration with the National Center for Complementary and Alternative Medicine (NCCAM) - two arms of the National Institutes of Health (NIH) - bringing the total to four NIH-supported centers studying the health effects of botanicals. In 1999, dietary supplement research centers were funded at the University of California at Los Angeles (UCLA) and the University of Illinois at Chicago.
The Purdue Center for Dietary Supplement Research on Botanicals will study the health effects of polyphenols, a group of chemical components common to such foods as soy, grapes and green tea. The University of Arizona Center will focus on the healing properties of ginger, turmeric and boswellia.
"These competitive awards of approximately $1.5 million each per year for five years were made as a result of efforts by Congress to explore more fully the potential role of botanical dietary supplements," noted Paul Coates,PhD, director of the ODS.
Stephen Strauss,MD, director of NCCAM, added, "These centers will critically evaluate various botanicals presently in use, and provide valid information to aid the American public in making informed decisions."
Foot Levelers Expands Continuing Education Seminars to Include Massage Therapists
Foot Levelers, Inc., a provider of flexible orthotics, continuing education seminars, and other health care services to the chiropractic profession since 1952, has expanded its continuing education program to include massage therapists.
Scheduled seminars will focus on evaluation of the lower extremities, myofascial therapy, and practical skills to manage stress, reduce physical and mental pain, and increase overall energy.
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