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Treating Complex Multilayered Cases, Part 2
In the
October 2009 issue of Acupuncture Today, I wrote on how to use pulse diagnosis to distinguish patterns as excess, deficiency or complex excess with deficiency. I ended that article by saying that most complex layered cases that enter the clinic will show excess/deficiency patterns affecting the liver, stomach and spleen. Our job, as herbalists, is to evaluate the various stagnation and deficiency patterns and to apply the appropriate herbal formula.

Massagetoday.com Network Services

The Many Benefits of Massagetoday.com Membership

[ Membership Benefits | Locator Benefits | Consumer Benefits ]

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You know the benefits of well-informed clients:

  • They recognize the value of massage and keep their appointments,
  • They understand vitality and have made good living a part of their lives.
  • They talk about you and the benefits of massage to their friends, family and co-workers.

Unfortunately, you don't always have the time or opportunity to teach your clients all they should know. Your To Your Health patient e-mail newsletter will do it for you.

Every month, your client e-mail newsletter will be sent to your clients with 3-4 short articles about the benefits of massage and vitality. Each article is specifically written for massage therapy clients. Once the sending process is completed, you will receive an e-mail report informing you of the number sent.

As you can see by the example above, your client e-mail newsletter begins with your photograph (for most clients) and information about your practice. This constantly reminds your clients about you and the benefits you offer through massage.

In addition, you can send your newsletter to an unlimited number of clients and "potential clients." Some massage therapists are already sending it to people all around their community, regardless of whether they are current clients. They just put the subscription sheet out in public places and let people subscribe to this fantastic free service.

And while e-mail newsletters are extremely cost-efficient, the best reason to send e-mail newsletters is their portability. As people receive your newsletter, they can easily forward it to others.

Click Here to View Current On-Line TYH Newsletter.


Learn more about the many benefits of MassageToday membership: