resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
Poll Results for the following Question:
What is the most important factor that contributes to your success as a massage therapist?
Total Respondents: 385
Note: These comments are reproduced as written by visitors to this Web site.
Combination Typical question modeled by left brained/right side lateral preferenced organizers. Fortunately Massage Therapist as well as musicians and those who write naturally left handed have a more holistic focus. The Descartian paradigmn has limited functionality due to it's unilateral orientation. Those having strong right hand lateral dominance can't see the forest for the trees, whereas those more bilateral perceive the forest (the overview) as primary to understanding and the individual trees as supportive of the system.
Combination I feel that one must have a true passion for the healing arts- massage is just one area of that. You must be compassionate, you must love every human being as you love yourself, and be willing to live in the essence of every great miracle worker, saint, or prophet. This means to believe above everything else that your work is valuable, needed, and is helping to change and make the world a better place. Believe in the power you have as an individual, to make a difference in someones life and make that difference REAL.
Your range of modalities/specialty I feel the more you have to offer your clients the more they want to come back to see what you might have to offer them and WE have lots of fun.... Massage should not just be a JOB it should be a way of life....
Combination Your range of specialty,interpersonal skills and location
Your range of modalities/specialty I specialize in deep tissue work. Most people that are hurting like this type of massage because it helps stop the pain cycle. Many people that come see me also like to feel like the massage is doing something for them. We also do not charge extra for doing the deep tissue work!
Combination From 11 years of experience I would have to say a
strong and well balanced combination is the key. Being
consistent (on time and only cancelliing in case of
illness or emergency....I recently aquired a new
client because their previous therapist kept
cancelling at the last minute). Being personable (I
call my new clients the next day the check in on them
after their first session. Rembering childrens names
and asking how their family is doing in a sincere
manner). Great marketing skills (offering a referral
program, birthday and anniversary discounts. Sending
thank you postcards for business and referrals and
welcoming a new client to your practice). High level
of skill (I take 30-60 CEU's a year to stay up to
speed with new techniques and fuel my passion by being
around other therapist for a few days in a learning
environment). I also belong to the ABMP, AMTA and am
Nationally Certified. Now of course none of that makes
me a great therapist, but staying close to the
information that is immediately available helps me to
Combination Definitely a combination, however my location to both downtown Columbia and the twin cities of West Columbia and Cayce makes Utopia convenient to a number of professions. My commitment to providing quality service and a professionally relaxed atmosphere are my greatest compliments. Maggie Gibson Bostic, CLMT/Columbia, SC
Interpersonal skills Without the skills to listen and talk to your clients no amount of knowledge and skills will help you be a good therapist.
Combination Like a service business type ventures you must find balance. I am a LMT and have an MBA, and advantage most therapists do not have.
Combination Though interpersonal skills are important and having a specialty which works for me and my clients(Jin Shin Do Acupressure)are important, I am surprised to see being able to help clients with what they came to you for not listed! I believe that I am successful because my clients feel better--thus they come back and they refer others! Debrah
Combination It's really a combo of things -
Your range of modalities/specialty
Business practices (i.e., marketing, advertising, etc.)
Combination The most important thing to the success of my business is how much better people feel when I'm finished. After my first year in business, most of my clients came from word of mouth. I may never have been to school, but after trying my free sample, people quickly spread the word.
PS, I work in a plain white office without aromatherapy. Many of my customers are elderly or construction workers who don't want to go to a "fru-fru spa". I also get a few asthmatics who can't breathe near aroma therapy. But every person who has looked to rent one of my plain treatment rooms that went to school for therapy spent more time and money on decor than they did in getting the word out on their new business. This obsession with decor puzzles me, especially at the bottom end of the price range.
Your range of modalities/specialty My success as a massage therapist is definitely attributable to my 1000 hour training with an Associates Degree plus the extensive continuing education I vigorously pursue.
My success in my own massage therapy business is most importantly my interpersonal skills in combination with my extensive education in holistic health.
Yamil Sarabi, LMT
Combination Frequent targeted marketing would be first, combined with interpersonal skills which would also include client contact like welcome letters, thank yous for referrals, birthday cards, etc. A convenient location helps as well but is not critical.
Combination I am fortunate to work in a chiropractic office where the dr. does not take advantage and pays a fair rate. There is a high patient volume, so I don't have to spend much effort in marketing. I get to concentrate on doing the therapy and giving my energy over to helping patients. Combining a variety of modalities with interpersonal skills are the two key factors that keep patients coming back. They discover massage therapy works - it is preventative maintenance.
Combination I believe our success as massage therapists has to do with our presence, our listening skills and massage skills. Let's face it, we can be the nicest person in the world, but if we don't meet the needs of our clients we are not doing our jobs very well.
Interpersonal skills In my observation, quality of work is crucial to success, but without good/great interpersonal skills, it's impossible to reach the highest economic level in the field of bodywork.
Combination Business practices (marketing not via newsprint but as referrals), and range of madalities gets the clients to me but the interpersonal skills helps to keep the client.
Combination I found what I did best (sports massage and injuries) then took as many classes as I could and went after that market. Working with a running group, first getting the coach on my table and selling him on the benefit regular massage, then going out to their group runs giving free 10 minute post event massage and offering discount prices to their group, I have a steady flow of new clients. I also have a location near the lake where everybody goes to run so they all know where I am located.
Combination In my 11 years of practice I have seen therapist that I considered lousy excel and prosper, and I have seen the opposite. Is there a magic formula, I dont think so. As with anything moderation is the key, if you focus too much on one area then everything else will be out of balance.
If you dont have business sense work for some one else that does.
It seems a foolish question, most all of us have the ability to to be a successful therapist no one factor can be the sole reason for success. Interpersonal skill, location, special training, ect. all come in to play. To try to limit it to one factor, to me makes no sense. I feel the staff needs to get to the real questions. Law reform, insurance, mainstreaming.
Combination It's the whole ball of wax my fine and furrie friends.
Combination The most important factor for a successful LMT is knowing who your customers are, sincerely caring for them, and mostly, knowing your limits and taking great care for yourself.
Business practices (i.e., marketing, advertising, etc.) Having studing Marketing & Public Relations had helpd me a lot to advertise & promote my self. For example, offering the wellknown here in Switzerland "Gutscheins", which are like coupons with a redused price,gives you the ability to advertise your business - promote the various types of massage you are practising - and it's 100% sure that a "future customer" will come...That because everybody wants to take "advantage of" something which offered in lower price or half price.
Think about it & for more info's don't hesetate to contact me!