resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Do You Have a Post-ICD-10 Strategy?
Post-ICD-10 planning is critically important to the health of a practice, in part because ICD-10 is brand new to providers, payers and related affiliates alike.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
We Get Letters & Email
It was with great interest that I read "Trouble in the Wellness Waters?" in the May 1, 2015 issue of Dynamic Chiropractic. I heartily applaud Dr. Hayes for his insightful and informative article.
A Tribute to a True Chiropractic Leader
President of Texas Chiropractic College (alumnus, class of 1950) and the American Chiropractic Association (ACA) Board of Governors. President of the Texas Chiropractic Association and twice-appointed member of the Texas Board of Chiropractic Examiners.
Troubleshooting: Billing Multiple Fees for the Same Service
I am afraid I may doing something illegal. I have heard I cannot bill different fees for the same service.
Why More Patients Don't Come to Your Office
Every so often, something turns out to be much easier than anticipated. It's like ordering a piece of furniture or a child's toy that comes in 167 pieces.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Active Care for Ankle Sprains
An ankle sprain is a common injury, since this joint is required to perform complex movements under high forces during normal walking. In fact, 10 percent of all emergency-room visits are ankle-sprain related and an estimated 25,000 ankle sprains occur in the United States daily.
When Patients Lie (Bribe or Flatter)
Recently, a new patient told me about what I thought was a novel twist on the doctor-patient relationship. She felt she had to lie to her DC to discontinue her treatment.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Thinking About Cohen's Kappa
Let's think about some notions of reliability and validity, and about what it means for diagnostic examiners to agree in meaningful ways. Diagnostic tests must obviously be both reliable and valid.
Managed Care Subverts Chiropractic
A study published in the American Journal of Managed Care underscores why so many chiropractic patients go out of network in order to get the care they need: Managed care may be effectively locking them out.
Dietary Fat and Prostate Cancer: An Important Update and Review of Mechanisms
K.M. Di Sebastiano and M. Mourtzakis published a review paper examining the role of dietary fat on prostate cancer development and progression late last year that does a stellar job of summarizing the available data on fat and prostate cancer.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Poll Results for the following Question:
What is the most important factor that contributes to your success as a massage therapist?
Total Respondents: 385
Note: These comments are reproduced as written by visitors to this Web site.
Combination Typical question modeled by left brained/right side lateral preferenced organizers. Fortunately Massage Therapist as well as musicians and those who write naturally left handed have a more holistic focus. The Descartian paradigmn has limited functionality due to it's unilateral orientation. Those having strong right hand lateral dominance can't see the forest for the trees, whereas those more bilateral perceive the forest (the overview) as primary to understanding and the individual trees as supportive of the system.
Combination I feel that one must have a true passion for the healing arts- massage is just one area of that. You must be compassionate, you must love every human being as you love yourself, and be willing to live in the essence of every great miracle worker, saint, or prophet. This means to believe above everything else that your work is valuable, needed, and is helping to change and make the world a better place. Believe in the power you have as an individual, to make a difference in someones life and make that difference REAL.
Your range of modalities/specialty I feel the more you have to offer your clients the more they want to come back to see what you might have to offer them and WE have lots of fun.... Massage should not just be a JOB it should be a way of life....
Combination Your range of specialty,interpersonal skills and location
Your range of modalities/specialty I specialize in deep tissue work. Most people that are hurting like this type of massage because it helps stop the pain cycle. Many people that come see me also like to feel like the massage is doing something for them. We also do not charge extra for doing the deep tissue work!
Combination From 11 years of experience I would have to say a
strong and well balanced combination is the key. Being
consistent (on time and only cancelliing in case of
illness or emergency....I recently aquired a new
client because their previous therapist kept
cancelling at the last minute). Being personable (I
call my new clients the next day the check in on them
after their first session. Rembering childrens names
and asking how their family is doing in a sincere
manner). Great marketing skills (offering a referral
program, birthday and anniversary discounts. Sending
thank you postcards for business and referrals and
welcoming a new client to your practice). High level
of skill (I take 30-60 CEU's a year to stay up to
speed with new techniques and fuel my passion by being
around other therapist for a few days in a learning
environment). I also belong to the ABMP, AMTA and am
Nationally Certified. Now of course none of that makes
me a great therapist, but staying close to the
information that is immediately available helps me to
Combination Definitely a combination, however my location to both downtown Columbia and the twin cities of West Columbia and Cayce makes Utopia convenient to a number of professions. My commitment to providing quality service and a professionally relaxed atmosphere are my greatest compliments. Maggie Gibson Bostic, CLMT/Columbia, SC
Interpersonal skills Without the skills to listen and talk to your clients no amount of knowledge and skills will help you be a good therapist.
Combination Like a service business type ventures you must find balance. I am a LMT and have an MBA, and advantage most therapists do not have.
Combination Though interpersonal skills are important and having a specialty which works for me and my clients(Jin Shin Do Acupressure)are important, I am surprised to see being able to help clients with what they came to you for not listed! I believe that I am successful because my clients feel better--thus they come back and they refer others! Debrah
Combination It's really a combo of things -
Your range of modalities/specialty
Business practices (i.e., marketing, advertising, etc.)
Combination The most important thing to the success of my business is how much better people feel when I'm finished. After my first year in business, most of my clients came from word of mouth. I may never have been to school, but after trying my free sample, people quickly spread the word.
PS, I work in a plain white office without aromatherapy. Many of my customers are elderly or construction workers who don't want to go to a "fru-fru spa". I also get a few asthmatics who can't breathe near aroma therapy. But every person who has looked to rent one of my plain treatment rooms that went to school for therapy spent more time and money on decor than they did in getting the word out on their new business. This obsession with decor puzzles me, especially at the bottom end of the price range.
Your range of modalities/specialty My success as a massage therapist is definitely attributable to my 1000 hour training with an Associates Degree plus the extensive continuing education I vigorously pursue.
My success in my own massage therapy business is most importantly my interpersonal skills in combination with my extensive education in holistic health.
Yamil Sarabi, LMT
Combination Frequent targeted marketing would be first, combined with interpersonal skills which would also include client contact like welcome letters, thank yous for referrals, birthday cards, etc. A convenient location helps as well but is not critical.
Combination I am fortunate to work in a chiropractic office where the dr. does not take advantage and pays a fair rate. There is a high patient volume, so I don't have to spend much effort in marketing. I get to concentrate on doing the therapy and giving my energy over to helping patients. Combining a variety of modalities with interpersonal skills are the two key factors that keep patients coming back. They discover massage therapy works - it is preventative maintenance.
Combination I believe our success as massage therapists has to do with our presence, our listening skills and massage skills. Let's face it, we can be the nicest person in the world, but if we don't meet the needs of our clients we are not doing our jobs very well.
Interpersonal skills In my observation, quality of work is crucial to success, but without good/great interpersonal skills, it's impossible to reach the highest economic level in the field of bodywork.
Combination Business practices (marketing not via newsprint but as referrals), and range of madalities gets the clients to me but the interpersonal skills helps to keep the client.
Combination I found what I did best (sports massage and injuries) then took as many classes as I could and went after that market. Working with a running group, first getting the coach on my table and selling him on the benefit regular massage, then going out to their group runs giving free 10 minute post event massage and offering discount prices to their group, I have a steady flow of new clients. I also have a location near the lake where everybody goes to run so they all know where I am located.
Combination In my 11 years of practice I have seen therapist that I considered lousy excel and prosper, and I have seen the opposite. Is there a magic formula, I dont think so. As with anything moderation is the key, if you focus too much on one area then everything else will be out of balance.
If you dont have business sense work for some one else that does.
It seems a foolish question, most all of us have the ability to to be a successful therapist no one factor can be the sole reason for success. Interpersonal skill, location, special training, ect. all come in to play. To try to limit it to one factor, to me makes no sense. I feel the staff needs to get to the real questions. Law reform, insurance, mainstreaming.
Combination It's the whole ball of wax my fine and furrie friends.
Combination The most important factor for a successful LMT is knowing who your customers are, sincerely caring for them, and mostly, knowing your limits and taking great care for yourself.
Business practices (i.e., marketing, advertising, etc.) Having studing Marketing & Public Relations had helpd me a lot to advertise & promote my self. For example, offering the wellknown here in Switzerland "Gutscheins", which are like coupons with a redused price,gives you the ability to advertise your business - promote the various types of massage you are practising - and it's 100% sure that a "future customer" will come...That because everybody wants to take "advantage of" something which offered in lower price or half price.
Think about it & for more info's don't hesetate to contact me!