Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Poll Results for the following Question:
How did you celebrate Massage Therapy (MT) Awareness Week?
Offered free/discounted treatments
Total Respondents: 166
Note: These comments are reproduced as written by visitors to this Web site.
I did not celebrate MT awareness week I missed this-when is massage therapy week because I would like to do something with it.
Other So sorry, did not know!
Was it in Massage Today?.
Something I, missed.
I did not celebrate MT awareness week Im aware that there is Massage Therapy Awareness Week, but the dates were not clearly defined.
I did not celebrate MT awareness week I guess I didnt notice this event this year, sorry
I did not celebrate MT awareness week Even though I am a therapist was not aware that it was Massage Therapy Awareness Week...as I am sure most Americans also did not know. Where would I have seen this if I was not apart of the Massage Today info group? Therefore, where would the majority of people found out about it? We, therapists, are really poor in telling about what we do! This wonderful way of treating problems will remain in the dark until we, all therapists, open our mouths and make it happen.
Don M. Williams RMT, MI
I work another job during the day - I am a paralegal at a law firm. I volunteered my lunch hour everyday that week and gave 10-12 min. chair massages to anyone in the office that wanted one (we have 50 people in our office). Their payment for the massage was 2 non-perishable items which we subsequently donated to Safe Harbor - an organization for abused women and children.
I e-mailed ABMP (in a similar way as this) and they actually mentioned me in "Different Strokes". :)
Rita LeBlanc, CMT
Other Our Staff of Massage Therapist held a meeting. We concurred that we have been undercharging for our services and have decided to raise our rates by 15%. Several of our staff are former PT's, OT's and nurses. We agreed that inclusion in the medical market establishment, HMO's, PPO's and insurance industry given our personal experience, would negatively affect our future earning potential.
Other I ate Turkey.
Raised my rates and an ale mate!
Offered free/discounted treatments Both the offices I work at offered discounted services. The office manager at the smaller office had everything planned in advance and had been advertising in their newsletter. The second (larger) office would not have done anything if one of the therapists had not mentioned the upcoming event. The office manager at the larger office was embarrassed and noted it and several other events on the 2005 calendar so they wouldn't be caught off-guard again.
Offered free/discounted treatments The association that I founded Health and Fitness ICU worked with a local massage therapy school and provided over 300 free massages for the Northwest Detroit comminity.
I did not celebrate MT awareness week I did not know that it was MT awareness week. :(
I did not celebrate MT awareness week totally forgot about it! :-
Other Unfortunately, being new to massage (currently in school at CSMT in Chicago), I didn't know the week's importance. After reading a number of articles at MT.com over the last week or so has, I am so glad I finally listened to my inner voice and decided to go into massage. There's so much we can give with so little effort. So, although I missed out on this year, I won't miss out next year or the year after or...