Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Poll Results for the following Question:
How has the current economic/political climate impacted your massage practice?
Total Respondents: 323
Note: These comments are reproduced as written by visitors
to this Web site.
No change While the basic number or volume of clients hasn't changed or has changed very little, there are a number of previously regular clients who are not able to come for massages due to reduction of family income, layoffs, etc. Fortunately, referrals and new regular clients along with gift certificates are helping to sustain (with God's help) a very satisfactory workload level. I am an independent practitioner and business-owner, single and financially dependent upon the blessing of serving others who need my help.
More business I have been in business long enough to have established a substantial client base. It is in the worst of times my business is busiest ie my client base has come to realize the benefits of a stress busting session making their dealings with life easier.
No change I MASSAGE AT A WOMENS GYM, AND WOMENS ISSUES ARE MUCH
LESS POLITICAL THAN THEY ARE PRACTICAL - HOW DO I KEEP
IT ALL TOGETHER FOR MYSELF & MY FAMILY? A LOT OF
SADNESS & DISGUST FOR ALL WE ARE ENDURING AS A NATION
( THE PEOPLE, NOT THE POLITICIANS). FEAR FOR THE YOUNG
MEN & WOMEN WHO ARE BEING SENT TO POTENTIAL WAR ZONES
IS VOICED A LOT, AND THE FEELING THERE'S NOT MUCH WE
CAN DO (WE WOMEN) TO CHANGE WHAT WILL EVENTUALLY B
More business Last summer my husband wanted me to hurry and get "a real job" since he proclaimed a new depression was approaching and nobody would be spending on massage.
6 months later I am busier than I have ever been and making close to what I would have been making in my previous unsatisfying career. And now I am helping people handle their stress in ...'these difficult times!'
Less business I was losing $3,000. to $6,000. per year when I would file insurance claims for clients. Now, I discourage any insurance, and I require payment and turn in notes for the client can get reimbursed.
The factor that makes it more complex to evaluate is that we had 2 massage schools in our town 14 years ago, and now we have 8. Our market is getting quite oversaturated, so business is slower for all therapists.
More business I have been in busines full time for 15 years and I had the best year ever in 2002. 2003 shows no signs of slowing at this point!
No change The focus of my practice has shifted from structural to stress reduction. I'm not booking as far ahead though my volume has remained consistent.
Less business Summer business fell off for me. More people were spending cash rather than financing their trips. Did'nt really pick-up until mid November..been very busy ever since
No change Hey Guys,this is a lame question this month. You could really do alot better.
More business At the very least if business is off you can blame it on the economy instead of yourself. If you are sure you are a good therapist and not lazy then blame it on the "hardtimes" we are living in. But be sure you have good boots on before you step in the mud.
No change My business has remained about the same on a consistant basis for the last couple of years. I have not been marketing myself enough so my practice has not increased as it perhaps should have. I plan to be more aggressive with my approach with new clients this coming year.
I feel the national economic conditions are better than the news media would lead us to believe. We have a strong economy that can weather the lean times our country goes through.
If we only rub people we may only see them once. But if we educate our clients about massage and how it benefits them over the long term we can make our profession outlast economic hardtimes. Sometimes one of my clients may be facing financial difficulties so I help them out by reducing the price, bartering, or just not charging at all. When I do favors for these people it comes back to me many times over.
HANG IN THERE...WE WILL SURVIVE
Less business Since Sep.11 My business has slowed down because alot of people were let go from their employment. North Carolina has alot of manufacturing so business started laying off people. I have had to find a part time job also but still keeping my practice. I also, removed my display ad from the telephone book, which hurt me too, but that OK because I am going to move and closel my business. But, I am doing OK.!
More business Massage therapy has caught on like wild fire - more people looking for stress relief than ever before. ..
Maybe to escape the real life events of the day.
Less business I worked with Marriott International for almost 4 and one half years and left on 09-12-02 to go to work for another Hotel/Resort chain. While I enjoyed the style of the second company much better than the first, 911 really hurt business. Without tourists, I found myself returning to my state of origin for the first time in several years and without a job. I found a position helping the start up of a massage school in the public sector, only to find that the requirements were overwhelming to me personally. Teaching 6 subjects to at least 9 and up to 15 students when you have never taught before and without a assistant or another teacher in the classroom was a challenge that has left me bruised. Personally I found discussing structuralism a complicated topic, not in the realm of the body, but in explaining how debates about the application of structuralism affect the discussions about the future of massage therapy as a whole industry.For the sake of the students education and my own peace of mind I opted to not teach, despite the personal and monetary straits this left me in. I was without a support network and unable to afford to pay a professional organization for personal mentioring due to the financial set back I encountered after 911. (200 plus dollars means alot when you are struggling)That is my experience after 5 years in the field. Someone please tell me it gets better! How do you go back to school for your RN to keep up your professionalism when you are in debt, not considered destitute enough for public assistance, and miles away from a job? Teaching was an eye opener, but I could use some help.
Heidi Carter L.M.T. NCTMB
Less business It's been up and down, more down than usual... November was slower than normal, and December just about dried up! I find people will balk more at the price, and will even inquire about price reductions, or shorter times. People are definitely more stressed out, given the uncertainty of the economy. Unfortunately, those "unsavory" (unwelcome) calls still continue to come through (good grief!)
I'd be curious as to how well the schools are doing with enrollment?