resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Take Care of Your Skin: Tips to Pass on to Your Patients
Many of our patients are not aware that the largest organ in the human body is actually the skin. Accounting for 16 percent of total body weight and covering up to 22 square feet of surface area, the skin is more than just a "covering," as originally thought.
A Glimpse Into China's Top Brain Hospital
The sounds of the city pass through the open window are overwhelming the microphone - car horns, construction machinery - and then there's the family at the adjacent bed talking loudly on cell phones, yet you can still hear the faint beep of our patients monitoring equipment.
Healing Community Trauma in Israel and Palestine
It's the beginning of August and Israel and Hamas have just agreed to a 72-hour ceasefire after a month of brutal fighting. In the last four weeks, 1,830 Palestinians and 67 Israelis have been killed.
Decompression-Traction: A Core Treatment Method in Chiropractic's Future
We're all competing for new patients. We're competing for new patients with physical therapists, massage therapists, medical specialists and hospital fitness centers. We're even competing with side-effect-ridden medications that quit working every four hours.
Ringing in a Fiscal New Year With a Recommitment to Cost-Effectiveness
Back when the Foundation for Chiropractic Education and Research was in its heyday, I used to send out New Year's greetings and virtual noisemakers to some close friends on July 1 – the beginning of our new fiscal year – wishing for prosperity in the year ahead.
Get Ready For AOM Day
This year, AOM Day 2014 falls on Friday, (October 24th). This is a great opportunity to make your AOM Day celebration or event even bigger by extending it throughout the weekend!
A Healthy Dose of Failure is Vital to Your Success
As an acupuncturist I tend to see people after they have already suffered for years and "tried everything." They are so desperate for some relief that they want to know everything about how to get better, right now.
News in Brief
Oregon Gov. John Kitzhaber (a medical doctor, no less) proclaimed October 2014 "Oregon Chiropractic Health and Wellness Month" in an official proclamation signed Aug. 25, 2014.
Building the DC-MD Bridge
From MDs practicing integrative holistic medicine to the family internist, many DCs are enjoying unprecedented attention from their allopathic colleagues.
The Life & Legacy of James Sigafoose, DC (1933-2014)
Surrounded by his family and closest friends, Dr. James M. Sigafoose passed away quietly on Thursday, July 3, 2014. With his wife of 60 years, Patsy, along with his children, Tina, Daun, Kieth, Selina and Carey – all chiropractors – at his side.
The Spirit of the Point
After receiving a large amount of positive feedback on my San Zhen Protocols series, I have decided to focus this article on some relevant clinical aspects of acupuncture therapy prior to moving on to San Zhen Protocols III.
Thoughts to Live By
When speaking to your patients about their health make sure to ponder the following points and have them assess if they are making themselves even more sick by the thoughts they have about life. Are these some of the traits and thoughts that your patients might have?
How to Find Your Ideal Patient – and Help Your Ideal Patient Find You
Just imagine: You're at the front desk looking at the scheduler and a smile creeps across your face. Row after row, name after name, hour after hour; you're blessed with an entire day of ideal patients. Every day should be like this, you whisper. Exactly!
MPA Media Wins Seven Publishing Awards
MPA Media, publisher of Acupuncture Today, among other titles, has been recognized for editorial and design excellence with an unprecendented seven publishing awards by the ASBPE, the nation's largest organization for business-to-business publications.
Your Patients' Best Health Resource
There is nothing as powerful as information. The right information has won wars, saved lives and changed hearts; lack of information has led to hesitation, poor decisions and unintended consequences.
From the Other Side of the Table
People come to us to gain freedom from pain, to feel better, to live better. As D.D. Palmer stated, "We Chiropractors work with the subtle substance of the soul." Therein also lies the rub.
Watch Out for Red Herrings
In clinical practice, when one condition mimics another, it makes it difficult to obtain an accurate and timely diagnosis.
Detoxification for Athletes: The Key to Winning Performance
One of the most dangerous culprits that affects an athlete's ability to perform at an optimum level also happens to be one of the most elusive.
The Science Behind Happiness
Are you happy right now? Whether yes or no, there are a myriad of reasons why you feel that way. A whole academic discipline has developed to find out what causes or obstructs happiness, and how to amplify it.
When Big Pharma Meets Chinese Medicine
Earlier this year, Bayer made a media splash with their decision to buy the Dihon Pharmaceutical Group Co., a Chinese TCM manufacturer.
The Truth About Herbs
I appreciate the effort and research put into the article written in the June issue of Acupuncture Today regarding pesticides and Chinese herbs.
Don't Forget About the Performers
Donald Petersen Jr.'s recent article, "Your Chance to Go Back to High School" [May 1, 2014 DC], focused on the injuries incurred by high-school athletes and the subsequent opportunities for the chiropractic profession.
Poll Results for the following Question:
How has the current economic/political climate impacted your massage practice?
Total Respondents: 323
Note: These comments are reproduced as written by visitors
to this Web site.
No change While the basic number or volume of clients hasn't changed or has changed very little, there are a number of previously regular clients who are not able to come for massages due to reduction of family income, layoffs, etc. Fortunately, referrals and new regular clients along with gift certificates are helping to sustain (with God's help) a very satisfactory workload level. I am an independent practitioner and business-owner, single and financially dependent upon the blessing of serving others who need my help.
More business I have been in business long enough to have established a substantial client base. It is in the worst of times my business is busiest ie my client base has come to realize the benefits of a stress busting session making their dealings with life easier.
No change I MASSAGE AT A WOMENS GYM, AND WOMENS ISSUES ARE MUCH
LESS POLITICAL THAN THEY ARE PRACTICAL - HOW DO I KEEP
IT ALL TOGETHER FOR MYSELF & MY FAMILY? A LOT OF
SADNESS & DISGUST FOR ALL WE ARE ENDURING AS A NATION
( THE PEOPLE, NOT THE POLITICIANS). FEAR FOR THE YOUNG
MEN & WOMEN WHO ARE BEING SENT TO POTENTIAL WAR ZONES
IS VOICED A LOT, AND THE FEELING THERE'S NOT MUCH WE
CAN DO (WE WOMEN) TO CHANGE WHAT WILL EVENTUALLY B
More business Last summer my husband wanted me to hurry and get "a real job" since he proclaimed a new depression was approaching and nobody would be spending on massage.
6 months later I am busier than I have ever been and making close to what I would have been making in my previous unsatisfying career. And now I am helping people handle their stress in ...'these difficult times!'
Less business I was losing $3,000. to $6,000. per year when I would file insurance claims for clients. Now, I discourage any insurance, and I require payment and turn in notes for the client can get reimbursed.
The factor that makes it more complex to evaluate is that we had 2 massage schools in our town 14 years ago, and now we have 8. Our market is getting quite oversaturated, so business is slower for all therapists.
More business I have been in busines full time for 15 years and I had the best year ever in 2002. 2003 shows no signs of slowing at this point!
No change The focus of my practice has shifted from structural to stress reduction. I'm not booking as far ahead though my volume has remained consistent.
Less business Summer business fell off for me. More people were spending cash rather than financing their trips. Did'nt really pick-up until mid November..been very busy ever since
No change Hey Guys,this is a lame question this month. You could really do alot better.
More business At the very least if business is off you can blame it on the economy instead of yourself. If you are sure you are a good therapist and not lazy then blame it on the "hardtimes" we are living in. But be sure you have good boots on before you step in the mud.
No change My business has remained about the same on a consistant basis for the last couple of years. I have not been marketing myself enough so my practice has not increased as it perhaps should have. I plan to be more aggressive with my approach with new clients this coming year.
I feel the national economic conditions are better than the news media would lead us to believe. We have a strong economy that can weather the lean times our country goes through.
If we only rub people we may only see them once. But if we educate our clients about massage and how it benefits them over the long term we can make our profession outlast economic hardtimes. Sometimes one of my clients may be facing financial difficulties so I help them out by reducing the price, bartering, or just not charging at all. When I do favors for these people it comes back to me many times over.
HANG IN THERE...WE WILL SURVIVE
Less business Since Sep.11 My business has slowed down because alot of people were let go from their employment. North Carolina has alot of manufacturing so business started laying off people. I have had to find a part time job also but still keeping my practice. I also, removed my display ad from the telephone book, which hurt me too, but that OK because I am going to move and closel my business. But, I am doing OK.!
More business Massage therapy has caught on like wild fire - more people looking for stress relief than ever before. ..
Maybe to escape the real life events of the day.
Less business I worked with Marriott International for almost 4 and one half years and left on 09-12-02 to go to work for another Hotel/Resort chain. While I enjoyed the style of the second company much better than the first, 911 really hurt business. Without tourists, I found myself returning to my state of origin for the first time in several years and without a job. I found a position helping the start up of a massage school in the public sector, only to find that the requirements were overwhelming to me personally. Teaching 6 subjects to at least 9 and up to 15 students when you have never taught before and without a assistant or another teacher in the classroom was a challenge that has left me bruised. Personally I found discussing structuralism a complicated topic, not in the realm of the body, but in explaining how debates about the application of structuralism affect the discussions about the future of massage therapy as a whole industry.For the sake of the students education and my own peace of mind I opted to not teach, despite the personal and monetary straits this left me in. I was without a support network and unable to afford to pay a professional organization for personal mentioring due to the financial set back I encountered after 911. (200 plus dollars means alot when you are struggling)That is my experience after 5 years in the field. Someone please tell me it gets better! How do you go back to school for your RN to keep up your professionalism when you are in debt, not considered destitute enough for public assistance, and miles away from a job? Teaching was an eye opener, but I could use some help.
Heidi Carter L.M.T. NCTMB
Less business It's been up and down, more down than usual... November was slower than normal, and December just about dried up! I find people will balk more at the price, and will even inquire about price reductions, or shorter times. People are definitely more stressed out, given the uncertainty of the economy. Unfortunately, those "unsavory" (unwelcome) calls still continue to come through (good grief!)
I'd be curious as to how well the schools are doing with enrollment?