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F4CP Campaign Addresses Public Misperceptions of Chiropractic
In late 2015, results of the Gallup-Palmer College of Chiropractic Inaugural Report: Americans' Perceptions of Chiropractic were published. The report found that 33.6 million U.S. adults (14 percent) had utilized chiropractic care within the previous 12 months.
The Good, the Bad and the Successful in Social Marketing
You might be thinking, "social marketing, don't you mean social media?" No, I mean social marketing. Every day, I keep reading, hearing and learning more and more about the changes happening in social media.
Acupuncture at a Pain Clinic
Introduction: Pain is the most comprehensive human experience. The experience of pain is associated with the somatic, emotional and social impact. Pain has not only somatic symptoms, but also psycho-social dimension, especially in case of chronic pain.
The Eight Extraordinary Confluent Points
The eight extraordinary confluent points are a very popular set of acupuncture points in the modern practice of acupuncture. They are also called the intersection, meeting, command, opening, master, and the flowing and pooling points of the eight extraordinary vessels.
Shoulder Rehab: The Gait Connection
Shoulder problems can be difficult to rehab completely for several reasons. The shoulder is made up of several joints that must function together smoothly to provide the extreme mobility that is possible and necessary for many activities.
2016 Trudy McAlister Foundation AOM Scholars
This year, the Trudy McAlister Foundation (TMF) received a record number of excellent applications for the 2016 scholarship awards and has awarded five scholarships for $2000 each. More information is available on our website: AOMScholarship.org
Are Herbs Useful for Chronic Pain?
The human nervous system is what makes us special, but our greatest strength also makes us vulnerable: witness the growing incidence of chronic addictions, anxiety, depression, sleep disorders and chronic pain syndromes.
We Get Letters & Email
Another Slap in the Face for DCs; I Know Where to Find the Missing Chiropractic Patients; Clarification on Vitamin D Study.
Bring on the Bitters
Out of all the possible flavor choices with foods, such as sweet, sour, salty, and umami (deliciousness), which would you choose first? Bitter, though not as enjoyable, is also a flavor.
Diet, Nutrition and the Context of Risk (Part 2): Food Poisoning
Other than the morbidity and mortality linked to eating too much food, "all-natural" organisms that contaminate our food cause more illness, more hospitalizations and more death than food contaminated by heavy metals, plastics, preservatives, artificial colors, emulsifiers, artificial sweeteners and pesticides combined.
What Should You Call Your Patients (and What Should They Call You)?
When I walked into the exam room, the new patient looked uneasy, fumbling with his cellphone. He was a huge Polynesian man, probably in his 40s, with unrecognizable island tattoos.
How to Bill Evaluation and Management Codes
Q: I am in need for guidance on how to bill evaluation and management (E&M) codes in addition to acupuncture the same date of service, I have never been paid for an exam when done with acupuncture and I believe I am doing it wrong.
The Effectiveness of Chinese Medicine in Treating Infertility in the Philippines
Infertility is defined as the inability to achieve a successful pregnancy after 12 months or more of regular unprotected intercourse.
Treatment of Type 1 Diabetes Mellitus: The Latest Breakthroughs
There are now more than 29 million diabetics in the U.S. and 10% of them have Type 1. The incidence has been increasing in recent years at an epidemic rate.
Herbal Medicine Continues to Evolve
Product manufacturers, industry partners, distributors and practitioners work as a collective Traditional Chinese Herbal Medicine (TCHM) community to produce high quality TCHM prescriptions that bring low-risk healthcare to thousands of patients everyday.
Who is Your Ideal Patient?
Being in a healthcare practice requires you to think critically about many things including your equipment, techniques, documentation, financial goals, and the retention of clients and staff.
Immunotherapy: Where Molecular Medicine Crosses Into Holistic Thinking
Immunotherapy, and its promise as a cancer treatment, has been in the news a lot in the last few years, and for good reason. Real shifts are happening in oncology and exciting researchers, clinicians, and patients.
Case Studies and Answer Analysis for NCCAOM Exam in Foundation of Oriental Medicine
Case studies are very common for acupuncture school students, either in class exams or during taking the national board exam. Most test takers feel they have no idea where they should start and how they should start to analyze those complicated cases.
Day in the Life of an Advanced- Practice DC (Pt. 2)
Let's continue our Q&A with Stephen Perlstein, DC, APC, chair of the New Mexico Chiropractic Association PAC and president of the American Academy of Chiropractic Physicians. Part 1 of this interview appeared in the May 1 issue.
Introducing the Dynamic Chiropractic Digital Edition
In response to the changing habits of our readers, Dynamic Chiropractic is proud to introduce a digital edition of the publication beginning with the July 2016 issue.
Does Anyone Know You're a Good Chiropractor?
If you had a chance to read the recent article in Time magazine (April 6), you know it provided some good information about the efficacy of chiropractic to the magazine's substantial consumer audience.
Chiropractic Needs a Lesson in Education
The American Chiropractic Association has launched a campaign, The National Medicare Equality Petition, to enact federal legislation that would achieve full physician status for DCs in Medicare.
The Liver: The Official of Planning
The Liver, with its paired Official, the Gall Bladder, belongs to the Element Wood within us. Wood grants us the power of birth – new beginnings, growth, breaking through boundaries and surging forward. It is the vigorous, exuberant energy of the spring season.
Five-Element Reaches Out to Serve the Community
In 2006, a student at the Institute of Taoist Education and Acupuncture (ITEA) approached the administration about an idea for his senior project.
Poll Results for the following Question:
How has the current economic/political climate impacted your massage practice?
Total Respondents: 323
Note: These comments are reproduced as written by visitors
to this Web site.
No change While the basic number or volume of clients hasn't changed or has changed very little, there are a number of previously regular clients who are not able to come for massages due to reduction of family income, layoffs, etc. Fortunately, referrals and new regular clients along with gift certificates are helping to sustain (with God's help) a very satisfactory workload level. I am an independent practitioner and business-owner, single and financially dependent upon the blessing of serving others who need my help.
More business I have been in business long enough to have established a substantial client base. It is in the worst of times my business is busiest ie my client base has come to realize the benefits of a stress busting session making their dealings with life easier.
No change I MASSAGE AT A WOMENS GYM, AND WOMENS ISSUES ARE MUCH
LESS POLITICAL THAN THEY ARE PRACTICAL - HOW DO I KEEP
IT ALL TOGETHER FOR MYSELF & MY FAMILY? A LOT OF
SADNESS & DISGUST FOR ALL WE ARE ENDURING AS A NATION
( THE PEOPLE, NOT THE POLITICIANS). FEAR FOR THE YOUNG
MEN & WOMEN WHO ARE BEING SENT TO POTENTIAL WAR ZONES
IS VOICED A LOT, AND THE FEELING THERE'S NOT MUCH WE
CAN DO (WE WOMEN) TO CHANGE WHAT WILL EVENTUALLY B
More business Last summer my husband wanted me to hurry and get "a real job" since he proclaimed a new depression was approaching and nobody would be spending on massage.
6 months later I am busier than I have ever been and making close to what I would have been making in my previous unsatisfying career. And now I am helping people handle their stress in ...'these difficult times!'
Less business I was losing $3,000. to $6,000. per year when I would file insurance claims for clients. Now, I discourage any insurance, and I require payment and turn in notes for the client can get reimbursed.
The factor that makes it more complex to evaluate is that we had 2 massage schools in our town 14 years ago, and now we have 8. Our market is getting quite oversaturated, so business is slower for all therapists.
More business I have been in busines full time for 15 years and I had the best year ever in 2002. 2003 shows no signs of slowing at this point!
No change The focus of my practice has shifted from structural to stress reduction. I'm not booking as far ahead though my volume has remained consistent.
Less business Summer business fell off for me. More people were spending cash rather than financing their trips. Did'nt really pick-up until mid November..been very busy ever since
No change Hey Guys,this is a lame question this month. You could really do alot better.
More business At the very least if business is off you can blame it on the economy instead of yourself. If you are sure you are a good therapist and not lazy then blame it on the "hardtimes" we are living in. But be sure you have good boots on before you step in the mud.
No change My business has remained about the same on a consistant basis for the last couple of years. I have not been marketing myself enough so my practice has not increased as it perhaps should have. I plan to be more aggressive with my approach with new clients this coming year.
I feel the national economic conditions are better than the news media would lead us to believe. We have a strong economy that can weather the lean times our country goes through.
If we only rub people we may only see them once. But if we educate our clients about massage and how it benefits them over the long term we can make our profession outlast economic hardtimes. Sometimes one of my clients may be facing financial difficulties so I help them out by reducing the price, bartering, or just not charging at all. When I do favors for these people it comes back to me many times over.
HANG IN THERE...WE WILL SURVIVE
Less business Since Sep.11 My business has slowed down because alot of people were let go from their employment. North Carolina has alot of manufacturing so business started laying off people. I have had to find a part time job also but still keeping my practice. I also, removed my display ad from the telephone book, which hurt me too, but that OK because I am going to move and closel my business. But, I am doing OK.!
More business Massage therapy has caught on like wild fire - more people looking for stress relief than ever before. ..
Maybe to escape the real life events of the day.
Less business I worked with Marriott International for almost 4 and one half years and left on 09-12-02 to go to work for another Hotel/Resort chain. While I enjoyed the style of the second company much better than the first, 911 really hurt business. Without tourists, I found myself returning to my state of origin for the first time in several years and without a job. I found a position helping the start up of a massage school in the public sector, only to find that the requirements were overwhelming to me personally. Teaching 6 subjects to at least 9 and up to 15 students when you have never taught before and without a assistant or another teacher in the classroom was a challenge that has left me bruised. Personally I found discussing structuralism a complicated topic, not in the realm of the body, but in explaining how debates about the application of structuralism affect the discussions about the future of massage therapy as a whole industry.For the sake of the students education and my own peace of mind I opted to not teach, despite the personal and monetary straits this left me in. I was without a support network and unable to afford to pay a professional organization for personal mentioring due to the financial set back I encountered after 911. (200 plus dollars means alot when you are struggling)That is my experience after 5 years in the field. Someone please tell me it gets better! How do you go back to school for your RN to keep up your professionalism when you are in debt, not considered destitute enough for public assistance, and miles away from a job? Teaching was an eye opener, but I could use some help.
Heidi Carter L.M.T. NCTMB
Less business It's been up and down, more down than usual... November was slower than normal, and December just about dried up! I find people will balk more at the price, and will even inquire about price reductions, or shorter times. People are definitely more stressed out, given the uncertainty of the economy. Unfortunately, those "unsavory" (unwelcome) calls still continue to come through (good grief!)
I'd be curious as to how well the schools are doing with enrollment?