resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Adjusting the Occiput on the Atlas
You may never see a particular set of patients in your office – the ones who are either afraid of neck adjustments or have had a bad experience. A vast majority of those who had a bad experience did not have a life-threatening vascular event.
We Get Letters & E-Mail
We Have Come a Long Way – But There's a Long Way to Go; Grounded and Connected.
Online Efforts That Convert Traffic Into Patients
Most chiropractors are using "dinner with the doc," "refer a friend," customer appreciation days, grand openings, health fairs, chamber of commerce meetings, and other networking events to get new patients.
Are You Really a Healthy Eater?
I always giggle a little bit (to myself) when someone comes into my office and informs me that they are a healthy eater. What exactly does that mean? Does that mean they eat sugar in moderation? And what's that, exactly?
The Top Seven Website Mistakes Clinics Make
The majority of acupuncture clinics finally have a website for their business. Having a website is crucial for being found online through Google, Facebook and review sites like Yelp.
Neuroscience: Where Western Medicine and Chinese Medicine Can Come Together
The recent advances in neuroscience are truly incredible. With this expansion of scientific knowledge, I would like to see even more research into the neuroscientific basic of acupuncture and Chinese Medicine.
Put the Social Back Into Social Media
Social media is more than a passing fad, it is definitely here to stay. Social media apps and channels of distribution may evolve, but the concept of social media is now big business and a part of all our lives.
Acupuncture and Homeopathy: Bioenergetic Brothers
Acupuncture and homeopathy share an important healing principle: bioenergetics. "Bio" means "life," so bioenergetics is literally "life energy."
It might have been a miserable start to the day in the heart of downtown San Diego. A heavy rain had soaked the large homeless population congregating near the intersection of Third Avenue and Ash Street as they waited for a free breakfast to be served at the First Lutheran Church on the corner.
The Conscious Evolution of Healing, Part 2
The idea of transmission is very important in the Chinese medical classics. According to author Claude Larre, the ancient Chinese were highly interested in the connection between things. Nothing was looked at as an isolated entity.
Joint Supplements for Athletes (Part 1)
Maintaining joint health should be a daily focus for athletes. Joint health is a complex issue for everyone, but for athletes it poses a greater concern.
Old TCM Sayings: Treat the Front to Treat the Back
Chinese medicine college was, and always will be, a memorable time. It was a time of massive personal and professional growth.
Reflections: The Art of Teaching Asian Medicine
Over the past three decades, my global workshops have been translated into German, Swiss German, French, Romansch, Spanish, Lithuanian and Xhosa. Time to offer you new teachers a few tips!
The Easy Way to Learn How to Document ICD-10
The 2015 Work Plan for the Office of the Inspector General (OIG) includes a focus on chiropractic services. This means chiropractors can expect to see more audits and reviews in the coming year because private payers pay attention to the OIG's focus as well.
Leg Length and Pelvic Fixations
A common component of low back pain is sacroiliac joint dysfunction. Signs of SIJ dysfunction can include fixation with reduced range of motion, and localized pain or joint laxity and inflammation.
A New Era of Injury Awareness Means a New Focus on Prevention
Despite a dramatic Super Bowl last month, the National Football League has taken quite a few hits lately concerning player injuries, particularly concussions.
Finding Balance in the Clinic
This past December, I celebrated 11 years in practice. I seriously don't know where the time went. I feel beyond blessed and grateful to be practicing our profound and beautiful medicine and to be helping guide my patients restore a state of optimal health.
What's Triggering That Point?
An orthopedic friend recently saw a patient of mine. He felt an injection of a trigger point (TP) at the upper trapezius and surrounding areas was necessary, since that was the patient's area of chief complaint and there was a tender, radiating nodule.
Connections Worth Making
"If most doctors are like me, [they are] isolated physically and professionally. I do not make the time to connect with other doctors and also a lot of doctors do not want to be connected for a lot of reasons. Dynamic Chiropractic keeps me grounded and connected.
It's Time to Create a Strong Acupuncture Footprint
Footprints in the sand. Footprints in the snow. Where do these footprints go? Some are big, some are small, but footprints are made by all.
Poll Results for the following Question:
How has the current economic/political climate impacted your massage practice?
Total Respondents: 323
Note: These comments are reproduced as written by visitors
to this Web site.
No change While the basic number or volume of clients hasn't changed or has changed very little, there are a number of previously regular clients who are not able to come for massages due to reduction of family income, layoffs, etc. Fortunately, referrals and new regular clients along with gift certificates are helping to sustain (with God's help) a very satisfactory workload level. I am an independent practitioner and business-owner, single and financially dependent upon the blessing of serving others who need my help.
More business I have been in business long enough to have established a substantial client base. It is in the worst of times my business is busiest ie my client base has come to realize the benefits of a stress busting session making their dealings with life easier.
No change I MASSAGE AT A WOMENS GYM, AND WOMENS ISSUES ARE MUCH
LESS POLITICAL THAN THEY ARE PRACTICAL - HOW DO I KEEP
IT ALL TOGETHER FOR MYSELF & MY FAMILY? A LOT OF
SADNESS & DISGUST FOR ALL WE ARE ENDURING AS A NATION
( THE PEOPLE, NOT THE POLITICIANS). FEAR FOR THE YOUNG
MEN & WOMEN WHO ARE BEING SENT TO POTENTIAL WAR ZONES
IS VOICED A LOT, AND THE FEELING THERE'S NOT MUCH WE
CAN DO (WE WOMEN) TO CHANGE WHAT WILL EVENTUALLY B
More business Last summer my husband wanted me to hurry and get "a real job" since he proclaimed a new depression was approaching and nobody would be spending on massage.
6 months later I am busier than I have ever been and making close to what I would have been making in my previous unsatisfying career. And now I am helping people handle their stress in ...'these difficult times!'
Less business I was losing $3,000. to $6,000. per year when I would file insurance claims for clients. Now, I discourage any insurance, and I require payment and turn in notes for the client can get reimbursed.
The factor that makes it more complex to evaluate is that we had 2 massage schools in our town 14 years ago, and now we have 8. Our market is getting quite oversaturated, so business is slower for all therapists.
More business I have been in busines full time for 15 years and I had the best year ever in 2002. 2003 shows no signs of slowing at this point!
No change The focus of my practice has shifted from structural to stress reduction. I'm not booking as far ahead though my volume has remained consistent.
Less business Summer business fell off for me. More people were spending cash rather than financing their trips. Did'nt really pick-up until mid November..been very busy ever since
No change Hey Guys,this is a lame question this month. You could really do alot better.
More business At the very least if business is off you can blame it on the economy instead of yourself. If you are sure you are a good therapist and not lazy then blame it on the "hardtimes" we are living in. But be sure you have good boots on before you step in the mud.
No change My business has remained about the same on a consistant basis for the last couple of years. I have not been marketing myself enough so my practice has not increased as it perhaps should have. I plan to be more aggressive with my approach with new clients this coming year.
I feel the national economic conditions are better than the news media would lead us to believe. We have a strong economy that can weather the lean times our country goes through.
If we only rub people we may only see them once. But if we educate our clients about massage and how it benefits them over the long term we can make our profession outlast economic hardtimes. Sometimes one of my clients may be facing financial difficulties so I help them out by reducing the price, bartering, or just not charging at all. When I do favors for these people it comes back to me many times over.
HANG IN THERE...WE WILL SURVIVE
Less business Since Sep.11 My business has slowed down because alot of people were let go from their employment. North Carolina has alot of manufacturing so business started laying off people. I have had to find a part time job also but still keeping my practice. I also, removed my display ad from the telephone book, which hurt me too, but that OK because I am going to move and closel my business. But, I am doing OK.!
More business Massage therapy has caught on like wild fire - more people looking for stress relief than ever before. ..
Maybe to escape the real life events of the day.
Less business I worked with Marriott International for almost 4 and one half years and left on 09-12-02 to go to work for another Hotel/Resort chain. While I enjoyed the style of the second company much better than the first, 911 really hurt business. Without tourists, I found myself returning to my state of origin for the first time in several years and without a job. I found a position helping the start up of a massage school in the public sector, only to find that the requirements were overwhelming to me personally. Teaching 6 subjects to at least 9 and up to 15 students when you have never taught before and without a assistant or another teacher in the classroom was a challenge that has left me bruised. Personally I found discussing structuralism a complicated topic, not in the realm of the body, but in explaining how debates about the application of structuralism affect the discussions about the future of massage therapy as a whole industry.For the sake of the students education and my own peace of mind I opted to not teach, despite the personal and monetary straits this left me in. I was without a support network and unable to afford to pay a professional organization for personal mentioring due to the financial set back I encountered after 911. (200 plus dollars means alot when you are struggling)That is my experience after 5 years in the field. Someone please tell me it gets better! How do you go back to school for your RN to keep up your professionalism when you are in debt, not considered destitute enough for public assistance, and miles away from a job? Teaching was an eye opener, but I could use some help.
Heidi Carter L.M.T. NCTMB
Less business It's been up and down, more down than usual... November was slower than normal, and December just about dried up! I find people will balk more at the price, and will even inquire about price reductions, or shorter times. People are definitely more stressed out, given the uncertainty of the economy. Unfortunately, those "unsavory" (unwelcome) calls still continue to come through (good grief!)
I'd be curious as to how well the schools are doing with enrollment?