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House Calls With Dad
My father was a chiropractor and he did house calls. On Wednesday nights, while my mother attended the weekly women's meeting at the Odd Fellows and Rebekahs hall in our small town, dad loaded up the portable adjusting table, fired up the Pontiac and drove off to treat a few patients in their homes. I went with him.
News in Brief
The American Association of Acupuncture and Oriental Medicine (AAAOM) board members recently met with the Korean Customs Service, which is similar to the FDA, to discuss herbal safety and importation issues.
Latest Cassidy Study on Stroke Risk Published
The latest study to investigate whether a unique association between chiropractic manipulation and risk of cervical artery dissection / stroke exists has yielded similar encouraging findings, with the authors noting "no excess risk of carotid artery stroke after chiropractic care" and no significant risk difference between patients receiving care from a DC or a primary care medical provider.
Paperwork Done Wrong, Done Right
I was visiting a doctor's office recently and a member of his staff brought a stack of forms to his private office and laid them on the doctor's desk. She informed him he needed to complete the forms for patients and a few third parties.
Waist Circumference: A Conversation Starter
New estimates suggest more than two-thirds of Americans are either overweight or obese. The medical significance of this statistic is astounding.
AOM Residency at NUNM
Imagine you're a recent acupuncture graduate, worried about making enough income as you forge your new career and seek more in-depth training in a particular treatment style.
Advancing the "Whole Organ" Spine Model
Historically, the human spine has been organized by body region utilizing specific anatomical landmarks and transition zones.
Gather & Grow
I recently attended a faculty seminar held by one of the acupuncture schools. There was a facilitator who led us through some very interesting experiences. The attendees were a diverse group with varying opinions.
The Acupuncture Channel System (Part 2)
The primary channels (main channels) are introduced in chapter 10 of the Ling Shu, these channels are referenced in many chapters throughout the Su Wen and the Ling Shu. The primary channels have become the main channel system used in TCM.
Near-Infrared Therapy for Diabetic Neuropathy
The pain experienced by people with diabetes is a symptom of diabetic neuropathy. The impact on quality of life is significant. Pain makes walking difficult, sleep troublesome, and eventually contributes to a decrease in social interaction.
TCM & the Caregiving Population: Treatment Considerations & Our Vital Role
Informal caregiving is increasingly a reality for many Americans who find themselves providing unpaid care for a loved one or a family member with a long-term, terminal, or chronic illness.
The Large Intestine Official
The large intestine (AKA colon) is the great eliminator, or as J.R. Worsley called it, "The Drainer of the Dregs." Dregs are defined as the remnants of liquid with its sediment left in a container, or the basest, least valuable portion of anything.
Chiropractic in Texas Is Under Attack
The profession of chiropractic faces an unprecedented challenge in Texas, an attack that is more aggressive, sustained and dangerous than anything previously seen. The medical lobby has launched a coordinated, multi-front assault.
A Brief History of Acupuncture and Oriental Medicine Doctoral Programs
A doctorate in acupuncture and Oriental medicine has been a goal of the profession since its beginnings in the late 1970s. At that time, however, the maturity of the educational institutions and the regulatory environment made it a goal with only a distant completion date.
VF Works / DMX Works Epilogue: Almost Two Decades Later, the Lawsuits Continue
An article in the March 8, 1999 edition of Dynamic Chiropractic examined whether then-VF Works / Nu-Best Franchising was selling its franchises illegally to doctors of chiropractic.
ICA Goes on the Vaccine Offensive
Have you watched the vaccination documentary, "Vaxxed: From Cover-Up to Catastrophe," by Andrew Wakefield MD, director, and Del Bigtree, producer? This is the documentary Robert DeNiro was pressured to remove from his Tribeca Film Festival.
Spiritual Initiation: Opening Your Higher Healing Abilities
People drawn to the field of acupuncture and Oriental Medicine tend to be those who march to the beat of a different drummer.
Treating the Lower Pelvis (Pt. 2): Midline Structures and Fascia
My previous article [October 2016 issue] outlined evaluation and treatment of pelvic issues involving the sacrotuberous ligament and the pubic symphysis. Now let's discuss two case studies that illustrate how to address additional problematic areas of the pelvis.
Correcting Rib Dysfunction: Improve Patients' Pain, Posture and Breathing
As chiropractors, we tend to focus on the spine, and rightly so. Many problems our patients face can be corrected by manipulating the correct spinal level.
Getting Unstuck: Healing From Trauma With TCM, Qigong & Movement
We all come into this world vulnerable, with seeds to grow into our strength. Some of us — through a combination of good fortune (i.e., family and culture we are born into, constitutional inheritance, or ability to learn) grow with minimal interruption from traumatic injuries and experiences.
4 Things Every DC Should Know About Levels of Care & Prevention
As health practitioners, we help people with their health problems and assist them with health promotion and disease prevention.
Helping Patients With Parkinson's Disease
Parkinson's disease (PD), a long-term degenerative disorder of the central nervous system that mainly affects motor function, has a slow onset over time.
Poll Results for the following Question:
How do you find new clients?
Word of mouth
Total Respondents: 1064
Note: These comments are reproduced as written by visitors
to this Web site.
Word of mouth
Word of mouth Over 50% of our new clients are thru word-of-mouth, the next significant percentage are walk-ins (we're on a major street in a tourist town). Our ads in the yellow pages and local visitor's guide have been consistently bringing in business for over 10 years.
My yellow page ad brings in 60% of my new business, just wish I could mention more of my services.
Other I find new clients tense, tight, knotty and lumpy. ;)
Other I find new clients unruly till I get my hands on them...
Other I find my clients through all of the above resources. Even though with the economy & the competition the way it is, it's been more challenging lately.
Dallas, Houston & wherever needed.
Other my main way is providing chair massage and teaching classes on massage
Referrals from other health care professionals I tend to do a little of each, as there are many ways of getting my services marketed, and there is a time and place for each through-out the year. I even do "samples" when I am out and about.
give people gift certificates for a free one hour massage.
All of the listed choices are great ways of getting new clients. My all time favorite is the personal referral. They seem to be the most devoted clients.
Advertise and/or have Web site all of the above not one imparsal question
Referrals from other health care professionals There should be an opportunity to click on "all of the above" or an opportunity to click on each that apply. For me it was all of them and more.
Word of mouth I do not provide massage therapy per se. I refer to my self as a CranioSacral therapist and spiritual healer. I also use an off body technique called "Esoteic Healing." I have two massage therapists that I refer to my patients.
Other I use all of the techniques listed, yet I can only vote for one. Would you please record ALL choices for me?
Word of mouth I only graduated last month and already I've got regular clients (two or more sessions)! Word of mouth is working well for me. The only advertising I've done is a flyer for gift certificates. I've sold four already, so advertising works too!
Word of mouth I use all of the methods listed at times, but word of mouth continues to be my best consistent source of new clients.
Word of mouth I have spent way too much money on advertising with zero return. My practice has been built on satisfied clients telling frinds and relatives
Word of mouth Why were the answers limited to only one choice? Why not allow us to answer all the ways we market ourselves?
Why skew the answers to fit into the narrow choices we were given?
Would it not be more accurate to allow us to fully answer the question and have accurate data instead of the very narrow info you ask us to give. Bunch of hooey, you ask me.
Word of mouth I use a variety of ways to get new clients, but most come from word of mouth.
Word of mouth I live in a small town with a population of about 20,000
people. I have always heard word of mouth is the best advertising and I believe it. When my clients run into their friends and family at the grocery store , church, or at the bank, my name is brought up and I am receiving a call the next day to book a new client appointment. There are only 5 LMTs in this area so I feel lucky to have such little competition.
Other Don't forget about volunteer work! We have the Good Neighbor Health Clinic where local folks with out health insurance can receive medical care. We also have a home called Hannah House where young woman who are homeless and pregnant can find shelter and life skills. If you have similar places in your area, why don't you volunteer? You'll find the most wonderful appreciative people and have a deep sense of satisfaction. If that isn't enough, you'll make connections that lead to paying clients too. You'll love volunteering!
Advertise and/or have Web site My clients come from word of mouth, volunteer work, providing massage at local events, etc. but I also have found advertising to be very helpful. In school we were told that the newspaper wasn't very fruitful and invited "the wrong kind of clients", but that may have been because it was a city location. I live in an area where the communities are pretty inter-connected and everyone reads the local paper. I have found the paper to be useful for name and face recognition and have had a few very good clients as a result. Because the towns around me are small, there are several choice places to mount posters and business cards; Post Office board, local general store's buletin board, bank lobbys, and best of all, the three co-op supermarkets! I also have my brochures in the Woman's Resource Center as I am certified in Pregnancy Massage. And don't every worry about competition. The more of us there are the better!
Bria Singer LMT, NCTMB
(of Bria Singer Massage and Muscular Therapy)
Other we have a chair massage kiosk at our local mall where we also sell aromatherapy.Our clients use this and our office which is close by for table massage.We have been succesful for 6 years now.
Provide massage at health fairs, conventions, etc. I try to provide chair massage at health fairs and other events whenever I can to introduce an ever-widening circle of people to massage. Chair massage is less threatening to many, and chair massage clients have become full-massage clients for me. However, many of my clients have come from word-of-mouth from my wonderful current clients who are very overwhelmed with the benefits massage has brought into their lives.
Other I generally find most clients very nice and pleasant with only an occasional grouch... *:o)