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Adventures with the San Jiao
Those of us who have been in practice for several decades relish the way meridians and points reveal new diagnostic clues and new insights. I love to encourage my students to see this as an adventure that goes way beyond the textbooks.
Tai Chi Documentary Premier
First Run Features recently announced the world theatrical premiere of Barry Strugatz's documentary The Professor: Tai Chi's Journey West, which premiered last month at the Laemmle Music Hall in Los Angeles.
Beating the Odds: Interview With Para-Powerlifter Adeline Dumapong-Ancheta
Since October 2015, the FICS Foundation, the charitable organization affiliated with the International Federation of Sports Chiropractic (FICS), has been supporting disabled athletes internationally.
Kansas Achieves Licensing Law
Kansas Governor Sam Brownback signed House Bill 2615 into law on Friday, May 13, 2016. HB2615 includes provisions for the licensure of acupuncturists in the state of Kansas.
Three Tips to Help You Analyze the Acupuncture Case Studies of the NCCAOM Exam
Confirm the answer quickly by the elimination method. Case study:
After two treatments for back pain, a patient presents for a third
session complaining of rapid breathing and wheezing that is made worse
during cold weather.
Sit or Stand? Analyzing a Mixed Message
I'm more than a bit confused. At my age, that seems to be a rather common occurrence. However, today more than ever, I'm getting a mixed message.
What's New in Phytonutrition: Mangifera Indica, "The King of Fruits"
One hundred percent pure Indian green mango fruit (mangifera indica), harvested at a special degree of ripeness for efficacy and taste, can now be concentrated as a phytonutrient nutraceutical powder.
What You Say Isn't Always What Patients Hear
A few years ago, my aunt Edna (name changed for the purpose of this story) suffered a stroke. After a short hospital stay, she was transferred to a nursing home for rehabilitation. When she arrived at the nursing home, Edna requested a private room.
Chronic Pain: Become Part of the Solution
I have lectured to more than 7,000 chiropractic physicians over the past five years regarding the chronic pain and opioid epidemic in this country.
Increasing the Value of Spine Care: CMS Approves New Low Back Pain Registry
The Centers for Medicare and Medicaid Services has approved the Spine IQ Low Back Pain Registry as a qualified clinical data registry for the Physician Quality Reporting System (PQRS) in 2016.
Acupuncture Muscle Trigger Point and Oriental Medicine Sports Therapy
It is difficult to ascertain the internal condition of professional basketball player Lebron James during game one of the 2014 NBA finals, in which he developed debilitating muscle cramps that led to his premature removal from the game.
Introducing the Acupuncture Today Digital Edition
In response to the changing habits of our readers, Acupuncture Today will introduce a digital edition of the publication (in addition to our print edition) beginning with the August 2016 issue.
An MD Who Understands the Opioid Epidemic
Doctors of chiropractic have an important role to play in ending the opioid epidemic and dealing with chronic pain by conservative means (see our top story in this issue) – but who's to blame for opioid dependence and abuse in the first place?
Multivitamin Supplement May Reduce Breast Cancer Recurrence
There is a great deal of controversy regarding the value of multiple vitamin supplements in cancer prevention.
How to Stay Sane During the Elections: Understanding Through the Lens of Chinese Medicine
In Chinese Medicine philosophy, everything consists of Yin and Yang. The law of polar opposites – one cannot exist without its opposite.
Acupuncture's Impact on the World
For several years, I have been hearing about the town of Rothenburg, Germany. It seemed just a dot on a map until I arrived. It is the home of the TCM Kongress which began in 1968. It has been held annually for 47 years and it has only missed one year.
The Pertinent Negative
We all have to perform evaluations on patients. Most of us don't like doing it – exams take time, and worse it takes even more time after the evaluation to put together a narrative summary of the findings. Sometimes, this process becomes downright tedious.
AOM Hospital-Based Practice: A Future Reality?
The natural evolution of health care on the planet is integrative health. We may have some challenges ahead, but based on my research, all indicators are pointing in a positive direction. There seems to be an evolving consciousness among our patient population that is "getting it."
Believe it or not, an estimated one-third of your patients have eaten some form of fast food within 24 hours of their appointment with you.
Insuring Quality Control in Herb Importation: An Interview with Wilson Lau
Wilson Lau is the vice president of Nuherbs, a Chinese herb importation company based in San Leandro, California. Before joining Nuherbs, he trained as a lawyer specializing in FDA law.
A Long-Overdue Win for Oregon Medicaid Patients - and the Implications for Other States
Beginning July 1, 2016, Oregon Medicaid patients with spinal pain (cervical, thoracic, lumbar, pelvic) who are determined to be low risk based on a biopsychosocial assessment tool (STarT Back – Keele University) can receive four chiropractic visits per episode.
An Emerging Partnership Model
Maryland University of Integrative Health (MUIH) has educated integrative health and wellness practitioners for the last 40 years, originally as an acupuncture clinic and school. The institution's transformative, relationship-centered programs integrate traditional wisdom with contemporary science
Treating Hip & Groin Pain With Abdominal Release of Upper Lumbar Nerve Impingements
Have you encountered patients with groin and hip pain you can't seem to solve? You know it's not a worn-out hip; you suspect the pain is somehow connected to the spine. But somehow, you just can't help them break through.
Poll Results for the following Question:
How do you find new clients?
Word of mouth
Total Respondents: 1064
Note: These comments are reproduced as written by visitors
to this Web site.
Word of mouth
Word of mouth Over 50% of our new clients are thru word-of-mouth, the next significant percentage are walk-ins (we're on a major street in a tourist town). Our ads in the yellow pages and local visitor's guide have been consistently bringing in business for over 10 years.
My yellow page ad brings in 60% of my new business, just wish I could mention more of my services.
Other I find new clients tense, tight, knotty and lumpy. ;)
Other I find new clients unruly till I get my hands on them...
Other I find my clients through all of the above resources. Even though with the economy & the competition the way it is, it's been more challenging lately.
Dallas, Houston & wherever needed.
Other my main way is providing chair massage and teaching classes on massage
Referrals from other health care professionals I tend to do a little of each, as there are many ways of getting my services marketed, and there is a time and place for each through-out the year. I even do "samples" when I am out and about.
give people gift certificates for a free one hour massage.
All of the listed choices are great ways of getting new clients. My all time favorite is the personal referral. They seem to be the most devoted clients.
Advertise and/or have Web site all of the above not one imparsal question
Referrals from other health care professionals There should be an opportunity to click on "all of the above" or an opportunity to click on each that apply. For me it was all of them and more.
Word of mouth I do not provide massage therapy per se. I refer to my self as a CranioSacral therapist and spiritual healer. I also use an off body technique called "Esoteic Healing." I have two massage therapists that I refer to my patients.
Other I use all of the techniques listed, yet I can only vote for one. Would you please record ALL choices for me?
Word of mouth I only graduated last month and already I've got regular clients (two or more sessions)! Word of mouth is working well for me. The only advertising I've done is a flyer for gift certificates. I've sold four already, so advertising works too!
Word of mouth I use all of the methods listed at times, but word of mouth continues to be my best consistent source of new clients.
Word of mouth I have spent way too much money on advertising with zero return. My practice has been built on satisfied clients telling frinds and relatives
Word of mouth Why were the answers limited to only one choice? Why not allow us to answer all the ways we market ourselves?
Why skew the answers to fit into the narrow choices we were given?
Would it not be more accurate to allow us to fully answer the question and have accurate data instead of the very narrow info you ask us to give. Bunch of hooey, you ask me.
Word of mouth I use a variety of ways to get new clients, but most come from word of mouth.
Word of mouth I live in a small town with a population of about 20,000
people. I have always heard word of mouth is the best advertising and I believe it. When my clients run into their friends and family at the grocery store , church, or at the bank, my name is brought up and I am receiving a call the next day to book a new client appointment. There are only 5 LMTs in this area so I feel lucky to have such little competition.
Other Don't forget about volunteer work! We have the Good Neighbor Health Clinic where local folks with out health insurance can receive medical care. We also have a home called Hannah House where young woman who are homeless and pregnant can find shelter and life skills. If you have similar places in your area, why don't you volunteer? You'll find the most wonderful appreciative people and have a deep sense of satisfaction. If that isn't enough, you'll make connections that lead to paying clients too. You'll love volunteering!
Advertise and/or have Web site My clients come from word of mouth, volunteer work, providing massage at local events, etc. but I also have found advertising to be very helpful. In school we were told that the newspaper wasn't very fruitful and invited "the wrong kind of clients", but that may have been because it was a city location. I live in an area where the communities are pretty inter-connected and everyone reads the local paper. I have found the paper to be useful for name and face recognition and have had a few very good clients as a result. Because the towns around me are small, there are several choice places to mount posters and business cards; Post Office board, local general store's buletin board, bank lobbys, and best of all, the three co-op supermarkets! I also have my brochures in the Woman's Resource Center as I am certified in Pregnancy Massage. And don't every worry about competition. The more of us there are the better!
Bria Singer LMT, NCTMB
(of Bria Singer Massage and Muscular Therapy)
Other we have a chair massage kiosk at our local mall where we also sell aromatherapy.Our clients use this and our office which is close by for table massage.We have been succesful for 6 years now.
Provide massage at health fairs, conventions, etc. I try to provide chair massage at health fairs and other events whenever I can to introduce an ever-widening circle of people to massage. Chair massage is less threatening to many, and chair massage clients have become full-massage clients for me. However, many of my clients have come from word-of-mouth from my wonderful current clients who are very overwhelmed with the benefits massage has brought into their lives.
Other I generally find most clients very nice and pleasant with only an occasional grouch... *:o)