resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
What are the Meridians?
The meridian and collateral system (jing luo, hereinafter referred to as "Meridians") is comprised of the main meridian channels (jing mai) and the collateral vessels (luo mai). Jing takes from meaning of the Chinese word pathway (also jing) and are the main branches of the system.
Analyzing Acupuncture Case Studies
Confirm the answer quickly by the elimination method. Take this case study as an example. After two treatments for back pain, a patient presents for a third session complaining of rapid breathing and wheezing that is made worse during cold weather.
Let's Talk About Biceps Injuries at the Elbow
While most muscles cross over only one joint, the biceps crosses two joints: the elbow and the shoulder. Injuries to the lower biceps cause considerable elbow pain. Here's how to assess and treat an injury to this area conservatively.
Work Stress and Musculoskeletal Health: Do Your Patients Get the Connection?
Most people underestimate the impact their job has on their health, especially if that job isn't particularly physically demanding. Big mistake.
Lessons from Functional Neurology
Chiropractic neurology, also known as clinical neuroscience or functional neurology, is moving the chiropractic profession forward by leaps and bounds.
Traditional Chinese Herbal Medicine in Taiwan Hospitals
This spring, a team of Western medical doctors and TCM practitioners from Cleveland Clinic traveled to Taiwan to visit Kaiser Pharmaceutical Co. (KP), and China Medical University (CMU), Taiwan's leading integrative medicine hospital.
Are Probiotics Doing More Harm Than Good?
Considerable controversy exists concerning the efficacy of probiotic supplements. Very few human studies show any real positive impact on the microbiome or health. The "promise" of probiotics is based on the few animal studies that suggest a positive effect.
MPA Media Wins More Publishing Awards
The American Society of Business Publication Editors (ASBPE) has honored Dynamic Chiropractic with a national award and two regional awards for editorial excellence, and sister publication DC Practice Insights with two regional awards for graphic design excellence.
Less Time Than Required
Q: When is it appropriate to use a modifier -52? Can I use it for a timed service when I do less than the time required by the code?
Don't Ignore the Lower Half of the Pelvis (Part 1)
When your patient complains of lower back or pelvic pain, but your usual treatments are not getting the job done, what do you examine and treat? You may be missing important structures in the lower half of the pelvis.
Adventures with the Pericardium
My previous column on the San Jiao deserves equal time for SJ's loving partner, the pericardium. I nicknamed SJ the travel meridian – but pericardium can also play a crucial role in air travel.
Overuse Injuries in Young Athletes (Part 1)
More than 45 million children ages 6-18 participate in some form of organized athletics, and 75 percent of American families with school-aged children have at least one child participating in organized sports.
Illuminating the Hidden, Freeing the Source
Amongst the Primary Channels, from a classical point of view, the small intestine is perhaps the most important channel to understand. It is one of the least used acupuncture channels in modern acupuncture, yet it within it can be found a wealth of theories from the Ling Shu.
What's New in the NCCIH Strategic Plan
The NIH National Center for Complementary and Integrative Health (NCCIH) released its draft strategic plan 2016-2021 for public comment in early spring of 2016.
Time to Fight for Your Medicare Right
I have heard a lot of noise and a lot of debate about what is going on with Medicare. As an ACA delegate, I often get asked: 'What is the ACA even doing?'
The National Institutes of Health (NIH) lists more than 80 common autoimmune diseases including asthma, Crohn's disease, Guillain-Barré syndrome, multiple sclerosis, myasthenia gravis, psoriasis, rheumatoid arthritis, and lupus.
Guidelines for the Use of Modifier -52
Modifier -52 identifies that a service or procedure has been partially reduced or eliminated at the physician's discretion. This is to indicate the basic service described by the procedure code has been performed, but not all aspects of the service have been performed.
A Study of Relationships
Sa-Ahm's five element acupuncture method is known to be one of the most effective acupuncture techniques in Korea because it gives an instant response at the time of treatment and has a high success rate in resolving chronic problems.
International Congress on Integrative Medicine
"Bridging Research, Clinical Care, Education and Policy" was the theme for the International Congress on Integrative Medicine and Health 2016 (ICIMH).
Chiropractic in the Eyes of the Public: 2nd Gallup-Palmer Poll
The second Gallup / Palmer College poll has been completed, yielding significant additional data regarding Americans' experiences with and perceptions of chiropractic care.
Know Your Research: Tips for Evaluating Literature Reviews
Clinical and experimental studies are not the only types of published research we might encounter as we look for evidence to inform our practices. One of the most useful types is the literature review, which summarizes a group of studies.
Poll Results for the following Question:
How do you find new clients?
Word of mouth
Total Respondents: 1064
Note: These comments are reproduced as written by visitors
to this Web site.
Word of mouth
Word of mouth Over 50% of our new clients are thru word-of-mouth, the next significant percentage are walk-ins (we're on a major street in a tourist town). Our ads in the yellow pages and local visitor's guide have been consistently bringing in business for over 10 years.
My yellow page ad brings in 60% of my new business, just wish I could mention more of my services.
Other I find new clients tense, tight, knotty and lumpy. ;)
Other I find new clients unruly till I get my hands on them...
Other I find my clients through all of the above resources. Even though with the economy & the competition the way it is, it's been more challenging lately.
Dallas, Houston & wherever needed.
Other my main way is providing chair massage and teaching classes on massage
Referrals from other health care professionals I tend to do a little of each, as there are many ways of getting my services marketed, and there is a time and place for each through-out the year. I even do "samples" when I am out and about.
give people gift certificates for a free one hour massage.
All of the listed choices are great ways of getting new clients. My all time favorite is the personal referral. They seem to be the most devoted clients.
Advertise and/or have Web site all of the above not one imparsal question
Referrals from other health care professionals There should be an opportunity to click on "all of the above" or an opportunity to click on each that apply. For me it was all of them and more.
Word of mouth I do not provide massage therapy per se. I refer to my self as a CranioSacral therapist and spiritual healer. I also use an off body technique called "Esoteic Healing." I have two massage therapists that I refer to my patients.
Other I use all of the techniques listed, yet I can only vote for one. Would you please record ALL choices for me?
Word of mouth I only graduated last month and already I've got regular clients (two or more sessions)! Word of mouth is working well for me. The only advertising I've done is a flyer for gift certificates. I've sold four already, so advertising works too!
Word of mouth I use all of the methods listed at times, but word of mouth continues to be my best consistent source of new clients.
Word of mouth I have spent way too much money on advertising with zero return. My practice has been built on satisfied clients telling frinds and relatives
Word of mouth Why were the answers limited to only one choice? Why not allow us to answer all the ways we market ourselves?
Why skew the answers to fit into the narrow choices we were given?
Would it not be more accurate to allow us to fully answer the question and have accurate data instead of the very narrow info you ask us to give. Bunch of hooey, you ask me.
Word of mouth I use a variety of ways to get new clients, but most come from word of mouth.
Word of mouth I live in a small town with a population of about 20,000
people. I have always heard word of mouth is the best advertising and I believe it. When my clients run into their friends and family at the grocery store , church, or at the bank, my name is brought up and I am receiving a call the next day to book a new client appointment. There are only 5 LMTs in this area so I feel lucky to have such little competition.
Other Don't forget about volunteer work! We have the Good Neighbor Health Clinic where local folks with out health insurance can receive medical care. We also have a home called Hannah House where young woman who are homeless and pregnant can find shelter and life skills. If you have similar places in your area, why don't you volunteer? You'll find the most wonderful appreciative people and have a deep sense of satisfaction. If that isn't enough, you'll make connections that lead to paying clients too. You'll love volunteering!
Advertise and/or have Web site My clients come from word of mouth, volunteer work, providing massage at local events, etc. but I also have found advertising to be very helpful. In school we were told that the newspaper wasn't very fruitful and invited "the wrong kind of clients", but that may have been because it was a city location. I live in an area where the communities are pretty inter-connected and everyone reads the local paper. I have found the paper to be useful for name and face recognition and have had a few very good clients as a result. Because the towns around me are small, there are several choice places to mount posters and business cards; Post Office board, local general store's buletin board, bank lobbys, and best of all, the three co-op supermarkets! I also have my brochures in the Woman's Resource Center as I am certified in Pregnancy Massage. And don't every worry about competition. The more of us there are the better!
Bria Singer LMT, NCTMB
(of Bria Singer Massage and Muscular Therapy)
Other we have a chair massage kiosk at our local mall where we also sell aromatherapy.Our clients use this and our office which is close by for table massage.We have been succesful for 6 years now.
Provide massage at health fairs, conventions, etc. I try to provide chair massage at health fairs and other events whenever I can to introduce an ever-widening circle of people to massage. Chair massage is less threatening to many, and chair massage clients have become full-massage clients for me. However, many of my clients have come from word-of-mouth from my wonderful current clients who are very overwhelmed with the benefits massage has brought into their lives.
Other I generally find most clients very nice and pleasant with only an occasional grouch... *:o)