resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Why Young People Need Chiropractic Now More Than Ever
According to a recent study published in BMC Musculoskeletal Disorders, "It is now widely acknowledged that neck pain (NP), mid back pain (MBP), and low back pain (LBP) (spinal pain) start early in life and that the lifetime prevalence increases rapidly during adolescence to reach adult levels at the age of 18."
9 Common Causes of Thyroid Imbalance and How You Can Help
How you sleep, how easily you wake up, and how much energy and stamina you have during the day are directly related to levels of the thyroid hormones.
News in Brief
National Chiropractic Health Month: Be Proactive; Collegiate Roundup: Academic Appointments at Parker, Logan.
CCE Finally Takes a "Baby Step" Toward Reform
During a 16-month period from October 2010 to February 2012, I devoted four separate columns to the heavy-handed attempt by the Council on Chiropractic Education to radically change the chiropractic profession through the accreditation process.
New Medical Technologies You Need to Know
We're all familiar with how fast computers become obsolete, as well as the rapid pace of development in the field of cell phone technology. The latest smart phones are far more powerful than desktop computers were only a few years ago.
Medical Qigong for the Heart: Part III
Part 1 and Part II of this series focused on the physical aspect of the Heart and mental emotional aspects of the Heart respectively. Now, I would like to focus on the spiritual aspect of the Heart.
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Chiropractic Research in Review
Chiropractic Treatment of Lateral Epicondylitis; Cost / Benefit Analysis: Different Doses of SMT for Low Back Pain; Imaging for Occult Rib and Costal Cartilage Fractures; Treating Neck Pain: Thoracic Thrust Manipulation vs. Non-Thrust Mobilization.
A Chinese Medicine Story: An Interview with Mazin Al-Khafaji
Mazin Al-Khafaji's work has interested me for years. In February 2014, we invited him for the second time to speak at the Southwest Symposium in Austin, Texas.
Waking Up the Gluteus Maximus
In previous articles in this series, we expounded on the importance of the gluteus maximus (GM) in athletic performance and protecting the knee from injury. We also know there is a link between iliotibial band syndrome and GM weakness.
A Vibrating Capsule for Constipation? Relevance to Your Chiropractic Practice
The relationship between gastrointestinal (GI) complaints and back pain is not typically written about or discussed.
Building From the Bottom Up
I caught up with my dear friend Honora Wolfe, in her Colorado painting studio where, if she is not praying in Bhutan or doing charitable work in a Nepali free clinic, she spends most of her time now.
Pain Underfoot: Metatarsalgia
Foot pain can interfere significantly with normal activities and severely limit participation in sports. Metatarsalgia is foot pain involving the metatarsal bones in the forefoot – the complaint of pain on the bottom of the ball of the foot.
Peer Points: Always Seeking To Grow
Ellen "Kiki" Geary has spent the last decade honing her craft. As a specialist in integrative holistic care, she went straight from completing her master's degree in acupuncture and chinese herbal medicine from Bastyr University to building a successful and thriving practice in the small community of Anacortes, Washington.
A Guide for Talking to Doctors about Acupuncture and Brain Chemistry
Before I begin any discussion of how to talk about the effects of acupuncture on brain chemistry, nervous and endocrine function, it is essential to understand just what physicians most need help with.
Don't Turn a 2 Into a 10
The Wong-Baker FACES Pain Rating Scale1 is so useful because it can be used by almost anyone. Patients can use the numbers associated with the faces depicted on the scale or select the face that demonstrates their current level of pain from 0-10.
A History Worth Telling
The popularity and the use of acupuncture for the treatment of animals in the United States is at its peak.
MPA Media Wins 7 Publishing Awards
MPA Media, publisher of Dynamic Chiropractic and DC Practice Insights, among other titles, has been recognized for editorial and design excellence with an unprecedented seven publishing awards by the American Society of Business Publication Editors (ASBPE), the nation's largest organization for business-to-business publications.
Poll Results for the following Question:
How do you find new clients?
Word of mouth
Total Respondents: 1064
Note: These comments are reproduced as written by visitors
to this Web site.
Word of mouth
Word of mouth Over 50% of our new clients are thru word-of-mouth, the next significant percentage are walk-ins (we're on a major street in a tourist town). Our ads in the yellow pages and local visitor's guide have been consistently bringing in business for over 10 years.
My yellow page ad brings in 60% of my new business, just wish I could mention more of my services.
Other I find new clients tense, tight, knotty and lumpy. ;)
Other I find new clients unruly till I get my hands on them...
Other I find my clients through all of the above resources. Even though with the economy & the competition the way it is, it's been more challenging lately.
Dallas, Houston & wherever needed.
Other my main way is providing chair massage and teaching classes on massage
Referrals from other health care professionals I tend to do a little of each, as there are many ways of getting my services marketed, and there is a time and place for each through-out the year. I even do "samples" when I am out and about.
give people gift certificates for a free one hour massage.
All of the listed choices are great ways of getting new clients. My all time favorite is the personal referral. They seem to be the most devoted clients.
Advertise and/or have Web site all of the above not one imparsal question
Referrals from other health care professionals There should be an opportunity to click on "all of the above" or an opportunity to click on each that apply. For me it was all of them and more.
Word of mouth I do not provide massage therapy per se. I refer to my self as a CranioSacral therapist and spiritual healer. I also use an off body technique called "Esoteic Healing." I have two massage therapists that I refer to my patients.
Other I use all of the techniques listed, yet I can only vote for one. Would you please record ALL choices for me?
Word of mouth I only graduated last month and already I've got regular clients (two or more sessions)! Word of mouth is working well for me. The only advertising I've done is a flyer for gift certificates. I've sold four already, so advertising works too!
Word of mouth I use all of the methods listed at times, but word of mouth continues to be my best consistent source of new clients.
Word of mouth I have spent way too much money on advertising with zero return. My practice has been built on satisfied clients telling frinds and relatives
Word of mouth Why were the answers limited to only one choice? Why not allow us to answer all the ways we market ourselves?
Why skew the answers to fit into the narrow choices we were given?
Would it not be more accurate to allow us to fully answer the question and have accurate data instead of the very narrow info you ask us to give. Bunch of hooey, you ask me.
Word of mouth I use a variety of ways to get new clients, but most come from word of mouth.
Word of mouth I live in a small town with a population of about 20,000
people. I have always heard word of mouth is the best advertising and I believe it. When my clients run into their friends and family at the grocery store , church, or at the bank, my name is brought up and I am receiving a call the next day to book a new client appointment. There are only 5 LMTs in this area so I feel lucky to have such little competition.
Other Don't forget about volunteer work! We have the Good Neighbor Health Clinic where local folks with out health insurance can receive medical care. We also have a home called Hannah House where young woman who are homeless and pregnant can find shelter and life skills. If you have similar places in your area, why don't you volunteer? You'll find the most wonderful appreciative people and have a deep sense of satisfaction. If that isn't enough, you'll make connections that lead to paying clients too. You'll love volunteering!
Advertise and/or have Web site My clients come from word of mouth, volunteer work, providing massage at local events, etc. but I also have found advertising to be very helpful. In school we were told that the newspaper wasn't very fruitful and invited "the wrong kind of clients", but that may have been because it was a city location. I live in an area where the communities are pretty inter-connected and everyone reads the local paper. I have found the paper to be useful for name and face recognition and have had a few very good clients as a result. Because the towns around me are small, there are several choice places to mount posters and business cards; Post Office board, local general store's buletin board, bank lobbys, and best of all, the three co-op supermarkets! I also have my brochures in the Woman's Resource Center as I am certified in Pregnancy Massage. And don't every worry about competition. The more of us there are the better!
Bria Singer LMT, NCTMB
(of Bria Singer Massage and Muscular Therapy)
Other we have a chair massage kiosk at our local mall where we also sell aromatherapy.Our clients use this and our office which is close by for table massage.We have been succesful for 6 years now.
Provide massage at health fairs, conventions, etc. I try to provide chair massage at health fairs and other events whenever I can to introduce an ever-widening circle of people to massage. Chair massage is less threatening to many, and chair massage clients have become full-massage clients for me. However, many of my clients have come from word-of-mouth from my wonderful current clients who are very overwhelmed with the benefits massage has brought into their lives.
Other I generally find most clients very nice and pleasant with only an occasional grouch... *:o)