Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Poll Results for the following Question:
How did you learn to operate your massage practice?
Classes in massage school
Total Respondents: 5157
Note: These comments are reproduced as written by visitors
to this Web site.
Trial and error
Alot of trial and quite a bit of error has taught me alot.
Other it wasn't one thing that i learned from. it was a combination of the above options, but mostly trial and error.
Classes in massage school My initial bussiness education was in MT school...but I have had to supplement that with further self education ie reading books, attending seminars. This supplementation has greatly improved my bussiness.
Thanks for this opportunity to speakout!
I have has good results with a management consultant and classes on inproving my practice.
I was hired to be a massage therapist with chiropractors. There I saw what they did that was successful and what wasn't. As I progressed in my career I took classes and attended National Conferences to learn even more from those who were educating others. Also trial and error.
Previous experience/education running a business Sound business training should be part of the foundation in a massage school program.
I was lucky to have a successful physical therapist to help guide me. My previous experience running my own business was a great help. I also found a few successful massage therapist to network with and chat about our success and failures.
Most therapists forget that if they don't run a sound business, they will be back at their old job in no time.
Other My education comes from my previous background as a nurse manager of an outpatient facility. My second most experience comes from what I did not like about other therapists and the way they handled me in their practice. I vowed never to "treat" others that way.
Trial and error they lectured us for about 2 hours, I dont rememeber a thing.
Classes in massage school during our last quarter, we had a section devoted to buisness.
By reading books and literature on the subject I have throughly enjoyed learning how to heal and help
people. I also have learned the business end, of it and keeping and getting clints is always rewarding.
Thanks for the great site
By reading books and literature on the subject School had some training and there is always trail and error. Reading was the most helpful.
Classes in massage school I have just started working as CMT in a hair salon.
I have done some advertising, but things are very slow, do you know of a way to pick business up without dragging them from the street? I also gave free chair massage to hair clients for 2 weeks. I do chair, and table massage. I had 650 hours of an accredited college and received a diploma and was told by my classmates I was very good and had great pressure when needed and soft when needed. I come from a state that does not require a license and for I am glad for me, maybe that isn't a good thing.
Why should I give the city and state more of my money!
If you are a good massage therapist and have excellent ethics and good sanitary precautions and keep yourself dressed professional and act it, the word gets out. My feeling is in MT educating the public more and do some public speaking to inform them of the healing and the what it does for mind/body spirit in laymans terms and keep it professional and simple. I love my work when I get it very deeply and care very much for people's well being!
Have a great week and thank you for your time. :)
By reading books and literature on the subject I Have read alot of books on running a business, but my time in school did help in the category of massage. I noticed that a lot of students didn't care for the business curriculum in school, but it helped me add to my experience. I know that by reading more and learning from other peers you only benefit in the end.
Other After graduation and obtaining my licensure, one of my former instructors asked me to "fill her shoes" while on vacation. she has had a very successful business for over 10 years and I considered it quite an honor. This was an excellent experience for me to learn first hand, the marketing, front desk, supplies, scheduling and decor. This really gave me an advantage as a new therapist going out on my own.
By reading books and literature on the subject This is an area that should be taught more fully in massage schools. Clinic is not enough. Actual hands-on, perhaps "shadowing" an LMT would be a good place to start. Then there's the insurance thing! That could be an entire 6wk course by itself!
Classes in massage school Formal schoooling is best to ensure that we learn the
diffult and detailed lessons in anatomy and
physiology. Also I was exposed to invaluable
interaction with other students and staff as we
grappled with the deeper emotional and spiritual
issues that must be faces if we are to grow into the
sensitive people we need to be as massage ther
Classes in massage school i have been going to Fullerton College'es massage program. and it is apsolutly excellent. its completely hands on, i have learned so much. i have always thought i wanted to go into massage and now i know thats what i want. it is such an amazing program. thank you Connie and Loretta.
Classes in massage school i "learned" to become a massage therapist from attending school here in tampa, FL...however, after i graduated and started my own business...that's when i really felt as though i was learning the trade...the more massage sessions i had, the more hands-on, the more reading i did...THAT'S what made the difference...i was not very pleased with the school i attended (7 yrs ago)...it was a whole different "massage world" out there than (i believe) the school led you to think...i spent so many hours in the beginning promoting myself...mailings, flyers, advertisements,etc...only to realize that the BEST way to get new clients was through 'word of mouth'...
i LOVE what i do for a living...and i am constantly reading about the different techniques and health conditions that massage can be beneficial for.
Previous experience/education running a business I ran a successful engineering business for 19 years before making a career shift to massage therapy. I knew I didn't want to be an employee to someone else so I utilized my business experience to do what I could and hire the rest out. (CPA, Legal work, etc...)
Approaching the business of massage like any other business is key. Some people get into massage so they can make their own schedule and only work half days. I find that is true in any business. Massage is no exception. My bigest problem is figuring out what 12 hour part of a 24 hour day is going to be my "HALF DAY". Folks, there are no shortcuts. Please don't blame massage schools for not teaching common sense and the ability to "THINK THINGS THROUGH". As a clinic owner/practitioner, I find peoples motives interesting for getting into the massage therapy profession. The successful ones I know, still practicing after 12 years, are the professionals with a strong work ethic brought into their practice from other businesses. We are drawn to the caring massage field because we love massage. We belive in its benefits and we care about people. The massage schools have a tough enough job keeping up with new research and basic training. Don't expect them to extensively teach business 100, 101, 200 & 201. I'll probably get resistance saying the things I've said, and that's ok, just know there are no shortcuts!
Previous experience/education running a business My experience was going to Nursing school. I learned more there, than anywhere. I went to different Doctors when I had problems of my own. I learn alot of technique from Chiropractic, orthopedist and other doctors. I read, and read books on how to help people without so much drugs. Yes, I also learn from other Massage theraphist. I even learn from teachers from Europe. I also, had my clients put down their comments on how they felt after the Massage. (next day) I've been doing this since 1979. Experience is very important and being able to improve every day.
Previous experience/education running a business It is my opinion that massage school DO NOT prepare students to run a successful massage practice. Most are self-employeed and do not have the skill or disipline to operate that kind of business. They don't show up on time for scheduled appointments, they don't return calls in a timly manner, and they charge too much for the experience they have. Sounds like I am complaining...well...all you have to do is look around at what is coming out of school today and you will understand! I expect some negative comments to this, and I will read your commments and respond if you would like for me to. Thanks, Larry Brooks, RMT
Other I gave massage to friends, family and coworkers for years and had many people tell me that they would pay me if I did this for "real". So I just sent out a flyer to friends, bought a massage table and began that way. Now I am attending school.
Trial and error While there were some classes that talked about advertising and practice managment, the training was really focused on bodywork, which was after all why I came. The training I had was in the mid 80's and there weren't really any core competencies for massage education at that time. I took other courses outside the massage school sponsored by SBA which were helpful.
TRIAL AND ERROR AND TRIAL AGAIN. What works for one may not work for everyone. After 6000 hours of masssage I have learned you do what you love and success and money will follow.
Books are a help along with school but EXPERIENCE is the greatest of source of wisdon.
No question for me, TRIAL AND ERROR. After five years of practicing massage I have tried most every suggestion that came my way. After awhile I found that asking my clients for advice on everything from how to operate my business to the type of bodywork I should concentrate on. Everytthing I heard was not positive but it was honest.
I now tell my regular clients that they are my BOARD OF DIRECTORS.
Trial and error I have been out of massage school for 4 years, and feel I have a practice that satisfies me (at last!). Although I did have a prior business, I feel the practice of massage is unique in many ways and that schools should spend more time in addressing the business end of it. Record keeping, communication, and publicity are just a few items that were not adequately addressed in my school. I have been involved with my state AMTA chapter working with continuing education, and from requests and discussions with many other therapists, I feel this is the norm. I feel many therapists may not succeed in this field because we are not trained better as business people. I think students deserve more. Teaching the mechanics and very basics is not enough. Thankfully there are classes and books available, and networking with other therapists helps. I also have sought help from a CPA. Although we practice with our heart and hands, we need to be taught how to use our business brain as well.
Jennie Irving, Eaton, IN