Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Poll Results for the following Question:
How did you learn to operate your massage practice?
Classes in massage school
Total Respondents: 5157
Note: These comments are reproduced as written by visitors
to this Web site.
Trial and error
Alot of trial and quite a bit of error has taught me alot.
Other it wasn't one thing that i learned from. it was a combination of the above options, but mostly trial and error.
Classes in massage school My initial bussiness education was in MT school...but I have had to supplement that with further self education ie reading books, attending seminars. This supplementation has greatly improved my bussiness.
Thanks for this opportunity to speakout!
I have has good results with a management consultant and classes on inproving my practice.
I was hired to be a massage therapist with chiropractors. There I saw what they did that was successful and what wasn't. As I progressed in my career I took classes and attended National Conferences to learn even more from those who were educating others. Also trial and error.
Previous experience/education running a business Sound business training should be part of the foundation in a massage school program.
I was lucky to have a successful physical therapist to help guide me. My previous experience running my own business was a great help. I also found a few successful massage therapist to network with and chat about our success and failures.
Most therapists forget that if they don't run a sound business, they will be back at their old job in no time.
Other My education comes from my previous background as a nurse manager of an outpatient facility. My second most experience comes from what I did not like about other therapists and the way they handled me in their practice. I vowed never to "treat" others that way.
Trial and error they lectured us for about 2 hours, I dont rememeber a thing.
Classes in massage school during our last quarter, we had a section devoted to buisness.
By reading books and literature on the subject I have throughly enjoyed learning how to heal and help
people. I also have learned the business end, of it and keeping and getting clints is always rewarding.
Thanks for the great site
By reading books and literature on the subject School had some training and there is always trail and error. Reading was the most helpful.
Classes in massage school I have just started working as CMT in a hair salon.
I have done some advertising, but things are very slow, do you know of a way to pick business up without dragging them from the street? I also gave free chair massage to hair clients for 2 weeks. I do chair, and table massage. I had 650 hours of an accredited college and received a diploma and was told by my classmates I was very good and had great pressure when needed and soft when needed. I come from a state that does not require a license and for I am glad for me, maybe that isn't a good thing.
Why should I give the city and state more of my money!
If you are a good massage therapist and have excellent ethics and good sanitary precautions and keep yourself dressed professional and act it, the word gets out. My feeling is in MT educating the public more and do some public speaking to inform them of the healing and the what it does for mind/body spirit in laymans terms and keep it professional and simple. I love my work when I get it very deeply and care very much for people's well being!
Have a great week and thank you for your time. :)
By reading books and literature on the subject I Have read alot of books on running a business, but my time in school did help in the category of massage. I noticed that a lot of students didn't care for the business curriculum in school, but it helped me add to my experience. I know that by reading more and learning from other peers you only benefit in the end.
Other After graduation and obtaining my licensure, one of my former instructors asked me to "fill her shoes" while on vacation. she has had a very successful business for over 10 years and I considered it quite an honor. This was an excellent experience for me to learn first hand, the marketing, front desk, supplies, scheduling and decor. This really gave me an advantage as a new therapist going out on my own.
By reading books and literature on the subject This is an area that should be taught more fully in massage schools. Clinic is not enough. Actual hands-on, perhaps "shadowing" an LMT would be a good place to start. Then there's the insurance thing! That could be an entire 6wk course by itself!
Classes in massage school Formal schoooling is best to ensure that we learn the
diffult and detailed lessons in anatomy and
physiology. Also I was exposed to invaluable
interaction with other students and staff as we
grappled with the deeper emotional and spiritual
issues that must be faces if we are to grow into the
sensitive people we need to be as massage ther
Classes in massage school i have been going to Fullerton College'es massage program. and it is apsolutly excellent. its completely hands on, i have learned so much. i have always thought i wanted to go into massage and now i know thats what i want. it is such an amazing program. thank you Connie and Loretta.
Classes in massage school i "learned" to become a massage therapist from attending school here in tampa, FL...however, after i graduated and started my own business...that's when i really felt as though i was learning the trade...the more massage sessions i had, the more hands-on, the more reading i did...THAT'S what made the difference...i was not very pleased with the school i attended (7 yrs ago)...it was a whole different "massage world" out there than (i believe) the school led you to think...i spent so many hours in the beginning promoting myself...mailings, flyers, advertisements,etc...only to realize that the BEST way to get new clients was through 'word of mouth'...
i LOVE what i do for a living...and i am constantly reading about the different techniques and health conditions that massage can be beneficial for.
Previous experience/education running a business I ran a successful engineering business for 19 years before making a career shift to massage therapy. I knew I didn't want to be an employee to someone else so I utilized my business experience to do what I could and hire the rest out. (CPA, Legal work, etc...)
Approaching the business of massage like any other business is key. Some people get into massage so they can make their own schedule and only work half days. I find that is true in any business. Massage is no exception. My bigest problem is figuring out what 12 hour part of a 24 hour day is going to be my "HALF DAY". Folks, there are no shortcuts. Please don't blame massage schools for not teaching common sense and the ability to "THINK THINGS THROUGH". As a clinic owner/practitioner, I find peoples motives interesting for getting into the massage therapy profession. The successful ones I know, still practicing after 12 years, are the professionals with a strong work ethic brought into their practice from other businesses. We are drawn to the caring massage field because we love massage. We belive in its benefits and we care about people. The massage schools have a tough enough job keeping up with new research and basic training. Don't expect them to extensively teach business 100, 101, 200 & 201. I'll probably get resistance saying the things I've said, and that's ok, just know there are no shortcuts!
Previous experience/education running a business My experience was going to Nursing school. I learned more there, than anywhere. I went to different Doctors when I had problems of my own. I learn alot of technique from Chiropractic, orthopedist and other doctors. I read, and read books on how to help people without so much drugs. Yes, I also learn from other Massage theraphist. I even learn from teachers from Europe. I also, had my clients put down their comments on how they felt after the Massage. (next day) I've been doing this since 1979. Experience is very important and being able to improve every day.
Previous experience/education running a business It is my opinion that massage school DO NOT prepare students to run a successful massage practice. Most are self-employeed and do not have the skill or disipline to operate that kind of business. They don't show up on time for scheduled appointments, they don't return calls in a timly manner, and they charge too much for the experience they have. Sounds like I am complaining...well...all you have to do is look around at what is coming out of school today and you will understand! I expect some negative comments to this, and I will read your commments and respond if you would like for me to. Thanks, Larry Brooks, RMT
Other I gave massage to friends, family and coworkers for years and had many people tell me that they would pay me if I did this for "real". So I just sent out a flyer to friends, bought a massage table and began that way. Now I am attending school.
Trial and error While there were some classes that talked about advertising and practice managment, the training was really focused on bodywork, which was after all why I came. The training I had was in the mid 80's and there weren't really any core competencies for massage education at that time. I took other courses outside the massage school sponsored by SBA which were helpful.
TRIAL AND ERROR AND TRIAL AGAIN. What works for one may not work for everyone. After 6000 hours of masssage I have learned you do what you love and success and money will follow.
Books are a help along with school but EXPERIENCE is the greatest of source of wisdon.
No question for me, TRIAL AND ERROR. After five years of practicing massage I have tried most every suggestion that came my way. After awhile I found that asking my clients for advice on everything from how to operate my business to the type of bodywork I should concentrate on. Everytthing I heard was not positive but it was honest.
I now tell my regular clients that they are my BOARD OF DIRECTORS.
Trial and error I have been out of massage school for 4 years, and feel I have a practice that satisfies me (at last!). Although I did have a prior business, I feel the practice of massage is unique in many ways and that schools should spend more time in addressing the business end of it. Record keeping, communication, and publicity are just a few items that were not adequately addressed in my school. I have been involved with my state AMTA chapter working with continuing education, and from requests and discussions with many other therapists, I feel this is the norm. I feel many therapists may not succeed in this field because we are not trained better as business people. I think students deserve more. Teaching the mechanics and very basics is not enough. Thankfully there are classes and books available, and networking with other therapists helps. I also have sought help from a CPA. Although we practice with our heart and hands, we need to be taught how to use our business brain as well.
Jennie Irving, Eaton, IN