Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Poll Results for the following Question:
How often do you, a massage therapist, get a massage?
At least quarterly
Total Respondents: 280
Note: These comments are reproduced as written by visitors
to this Web site.
At least monthly It worries me that massage practitioners do not swap more often. If bodyworkers have a hard time becoming harmonious community, how can we expect the rest of the world to fall under our hands?! Paula
i would love to get more often, but I find one I like, and she moves out of state! Trading is wonderful, but paying up front I don't get re-scheduled when a "paying" customer calls.
It took me, after doing my first massage course,
nearly two years to find a therapist for myself...but
now I'm treating myself to at least one massage a
month. I feel it is totally necessary for a therapist
to be reminded how it feel to be on the receiving
At least monthly My preference is every 2 weeks, however monthly is the bare minimum!
At least every two weeks Any Therapist who is working needs to follow her own advice to clients and have regular Massage, the benefits are endless. I recommend that all therapists I work with get some type of bodywork at least once a week. It also creates a better working atmosphere. Theresa Victa @ Palm Beach Therapeutic Group
I have made it a priority to receive massage at least weekly. I pay for it since I am asking my clients to do the same and I would feel hypocritical to ask them to make that commitment if I won't. The other issue is that this work is very demanding physically, mentally, and emotionally and I would be remiss to not take as good care of myself as possible. I have simply rearranged my financial priorities and as a consequence I have a very small wardrobe, however, I feel fantastic!
At least weekly How can you expect your clients to come in and get a massage often if you yourself do not practice what you preach? Beside how else do you prevent burnout?
At least quarterly I wish it was more frequently! Self care is important, although dealing with a repetitive use injury in my hands and arms, I think rest may come into play as well.
At least monthly I receive a massage every 3 weeks. I think it is imperative to our profession that we as massage therapists receive massage on a regular basis for our own health! Plus, since we encourage our clients to receive massage as often for them as possible it seems hypocritical to me for us to say one thing and then not follow our own advice. I'd also like to say I pay for my massages and do not trade. I expect my clients to pay my price of 70.00 per hour so I am willing to pay my therapist his rate. Affording massage is more a priority for me than eating out or going to movies. I value massage therapy and my body.
At least every two weeks I schedule massage, or some sort of bodywork every 10-14 days. Whenever possible, I barter or trade with another therapist. When it's not possible, I PAY! I KNOW MASSAGE WORKS!!!!!!!! How can I convince others of the importance of bodywork, if I, myself, cannot find the time to experience it?
At least every other month I wish I could get more than that. When I have time, no one else does. I can't afford to buy a massage, so I rely on my friends in the business to trade with me. It's very frustrating.
At least monthly At Alexandria Myotherapy (Alexandria, Virginia) there are seven of us sharing a practice and we have a system of exchanging 'hearts' for massage. We all began with 6 'hearts'. I 'heart' equals 1/2 hr. of massage from the therapist of your choice. Since between us we offer Swedish, NMT, Ortho-Bionomy, Connective Tissue Massage, Reflexology, Shiatsu, Thai massage and Reiki, we can match our needs or mood with the type and length of work we wish to receive. This not only keeps us healthy, but over time we all learn new techniques from one another. Other groups may want to try this form of exchange. It's wonderful!
More often than once per week To do this work, one must receive this work. I trade with a colleague weekly and buy one at different spas every two weeks to see/feel what others are doing.
For the most part, the work I receive in spas is mediocrity at its best. I do not express this to the giver because I feel confident that most are doing the best they can under the conditions they are forced to work under. I have complained to spa management if the work is not delivered as promised. Full body is full body not the body less the belly, glutes or other parts left off for lack of time or for fear of doing full body work.
At least weekly If i don't get a weekly massage, I can not be at my best to offer my clients the best possible service that I am capable of.
We need to be impeccable with our words... to our clients, familly and friends. If our clients need to see us at least once every other week, then we should follow our own advice and seek the same services.
At least monthly How can you believe and promote the benefits of massage if we don't use this wonderful service for our own body. We really owe this to ourselves. We encourage our clients to find time for massage Just practice what we preach. Lets begin to annihilate pain and stress one session at a time.
At least weekly I manage a seated massage store located in a mall. I exchange with my co-workers as often as possible. It's one of the benefits of my job and great for employee morale as well!
At least monthly Weekly would be ideal, but finding someone to trade with has been a huge problem.
At least monthly I would like to get one at least weekly but it ends up
being at least monthly
More often than once per week I am a massage therapist and need the same comfort that my clients receive, but I am still trying to find a Massage Therapist like myself.....
At least weekly i don't think that as massage therapist we can tell our client's to get massages and how good it is for them unless we make a point to do it ourselves. personally, my body can't take the beating it does in our line of work if i don't get a massage. trade out or pay out, but do it.
At least every other month At our day spa, we regularly trade out services with each other. This is great way to compare each other's techniques, as well as relax!!
At least quarterly
I know I should get a massage more often:)