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National Holistic Institute

5900 Doyle Street
Emeryville, California 94608
800-315-3552
nhi@nhi.edu
www.nhi.edu

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Press Release Date: Wednesday, 20 June 2012

National Holistic Institute Opening New Campus in Santa Ana (Orange County), CA

SANTA ANA, CA (June 12, 2012): The National Holistic Institute (NHI), which is California's largest massage therapy school based in Emeryville with additional campuses in Petaluma, Sacramento, San Francisco, San Jose, and Studio City, opened its newest campus in Santa Ana (Orange County), CA on May 15.

A Grand Opening & Ribbon Cutting ceremony will take place on Thursday, June 21, from 6:00pm-8:00pm. The event, co-sponsored by the Santa Ana Chamber of Commerce, will include complimentary massage demonstrations by NHI students and staff. Local dignitaries, neighboring businesses, area massage therapists, massage employers, the AMTA Orange County unit, and prospective students are invited to attend.

NHI Santa Ana is located minutes from South Coast Plaza and John Wayne Airport. In addition to classrooms and offices, the 10,000 square foot campus features a clinic providing low-cost massages to the public while giving students practical training opportunities.

NHI Santa Ana is one of many examples of the growing importance of the massage therapy industry in Southern California in general and Orange County in particular. NHI Studio City, the school's other Southern California location opened in August 2006, has experienced a 50% enrollment increase over the last two years. Founded in 1979, NHI was California's first accredited massage school. The World Massage Festival named NHI as the 2012 Massage Therapy School of the Year.

NHI Santa Ana graduates will have a wide choice of employment options. Currently, there are hundreds of successful massage therapy businesses in Orange County ranging from independent massage therapists, medical offices with massage therapists on staff, spas, and national chains such as Massage Envy which currently has 20 outlets in Orange County and more are in the planning stages.

Cynthia Ribeiro, president of the American Massage Therapy Association and developer of NHI's Advanced Neuromuscular Therapy Program, said "The attitude towards massage therapy as an important therapeutic option has evolved so much over the past two decades and many more massage therapists are working in clinical settings which is fueling demand for NHI graduates."

Initially, 10 full-time and two part-time employees will staff NHI Santa Ana. Staffing is forecast to increase to 14-15 employees by the end of 2012. Based on enrollment trends from other locations, NHI anticipates having 90 students or more at its Santa Ana campus by the end of 2012 and 150 by the end of 2013. NHI Santa Ana will offer a core 900 hour massage therapy program as well as a 450 hour Advanced Neuromuscular Therapy Program for those who have had prior training in massage therapy and seek to boost their knowledge of injury rehabilitation, pain management, and special needs clients in a variety of clinical settings.

Prospective students interested in NHI Santa Ana should visit the school's website or contact 714-668-9263.

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