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American Massage Therapy Association

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Press Release Date: Tuesday, 25 January 2011

AMTA Schools Summit to Feature Dialogue, Information, Shared Experiences

Online Registration Open Through February 1

Evanston, IL - The American Massage Therapy Association (AMTA) Massage Therapy Schools Summit will take place February 17-18 in San Francisco, CA. With the theme, Thriving in Change, the event will include discussion and networking focused on innovative solutions to the many issues facing both the financial health of massage therapy schools and the future of massage therapy education.

Sessions will cover mentoring and coaching, the merits and challenges of online massage therapy education, reviewing massage school curricula, sustaining and growing a healthy school environment, creative and effective teaching, and developing profession-wide best practices for a massage student clinic. The agenda also features a presentation of AMTA's latest findings on the state of the massage therapy profession, along with open dialog on its meanings for massage schools. And, a special interactive report-out by schools using the Pecha Kucha form of information exchange is scheduled.

A lunch discussion Thursday will be led by Elise Scanlon, counsel on regulation of private schools, on the evolution of heightened oversight of post-secondary education by the U.S. Department of Education's regulations on post-secondary education, including the recent Program Integrity rules. Government review of for-profit schools and how they function could impact both massage schools that assist students with federally-supported financial aid, as well as those that currently provide other forms of financial aid to students.

Visit for a summary agenda, information about speakers and sessions, and how to register.

AMTA invites all massage schools to send representatives to the Summit. With the massage therapy profession and education in a period of rapid evolution, the Summit will seek input on school-related issues and provide a venue for frank, inclusive dialogue on how schools can flourish and on the need to educate massage therapy students for successful practice. There will be specific interest tracks for educators/teachers, as well as massage school owners and administrators.

The American Massage Therapy Association is the largest nonprofit association representing the massage therapy profession in the U.S., with more than 56,000 massage therapist and massage school members. The association is directed by volunteer leadership and fosters ongoing, direct member-involvement through its 51 chapters. Approximately 300 massage schools are represented in AMTA membership. AMTA works to advance the profession through ethics and standards, the promotion of fair and consistent licensing of massage therapists in all states, and public education on the benefits of massage.

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