Massage therapy: service industry, or health care intervention? The public isn't prepared to tell the difference. More »
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Managing in Difficult Economic Times
The past two years have been challenging for most people. When the market tumbled, many people lost half of their savings. Jobs were lost, production fell, and houses were foreclosed. A lot of people drastically reduced their spending on anything that wasn’t crucial to... More »
When A Cancellation Is OK
We all have tight schedules and we all need to make an income. I am a staunch believe in a 24 hour cancellation policy for several reasons. It sends a message to my clients that my time is valuable. I am less likely to be cancelled on... More »
The Real Scoop on Working on Cruise Ships
A year or two ago I had an article published in one of our trade magazines about working as a massage therapist on a cruise ship. I interviewed about 25 therapists who had this experience for the article. More »
What’s In A Name?
So you are trying to decide what to call your practice. It can be maddening and all consuming. Trying to find just the right combination of words to describe what you do, your passion for the work, and your essence. How on earth can... More »
Down on Main Street
This week, some other business owners and I held our first meeting of the 3/50 Project. The basic premise of this is for everyone to choose three small businesses per month, and to cumulatively spend $50 among them. Maybe they're places you don't stop... More »
Who will you refer? And who might refer you?
I have been blessed and challenged with some tight marketing budgets. The blessing comes from the necessity of learning to love guerrilla tactics and duct tape marketing. John Jantsch wrote a FAB book entitled, Duct Tape Marketing – The World’s Most Practical Small Business... More »
Massage Therapy: Claiming our Place at the Table
If we want the massage profession to be considered as the important part of integrative health care that it should be, we do need to be proactive in our pursuit of that. I don't know why our other professional associations didn't have representation at... More »
Ugh… I Hate Sales
So many of my students don’t like marketing because they equate it with sales. For some reasons, the word “sales” has a bad reputation. Perhaps you think that sales is pushy and you have chosen to escape the consumerism of America and are determined... More »
