Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
January, 2005, Vol. 05, Issue 01
Deep Tissue Healing: The Art of Stone Massage
By Bruce Baltz
Stone massage as we know it today has gone through many changes as its popularity has grown from spa sessions to injury treatments. Today, massage therapists have many choices in stone work education, and there are almost as many stone work classes as there are modalities in massage, ranging from home study classes to several day workshops, from Reiki with stones to deep tissue.
With therapists and businesses trying to keep up with the public's demands for stone massage, the industry has run into unacceptable legal setbacks.In my opinion, the blame cannot be put on any one party. Therapists must be held responsible for their actions as well as the businesses that offer any type of service. This means the providing parties need to seek proper knowledge so all necessary steps are taken to provide the best treatment possible. The two elements most stone workshops have in common are the use of heat and application of stones to the body through a drape or directly to the skin.
For this work to be done within a safe range for the therapist and client, specific steps must be taken into consideration, including the ability of the therapist to handle a hot stone and a client's tolerance to heat.
When taking a stone out of hot water, make sure the temperature of that stone is within your tolerance. If it is too hot, your ability to apply that stone with confidence, whether through a drape or directly on the skin, will be greatly hindered, and your client will feel your lack of confidence.
Once you have a stone that you are confident you can handle, you must consider your client's tolerance for heat. Take all necessary precautions to assure your client will have the best treatment you can provide. If a hot stone is being placed on the body through a drape, it should be done through a towel, not a sheet - the sheet will often be too thin. It is essential that you check with your clients to see how the temperature feels to them.
Some techniques require clients to lie on the stones. A client's chances of suffering a burn during this treatment are greater, but the technique can still be administered with proper training. I tell my clients that they are in control of the session, which includes determining temperature - hot or cold - and pressure. If you do not give your clients this permission, they might think to themselves: "You are the professional and I guess this is the way it should feel." We cannot afford to have this thought cross their minds.
If your intention is to apply a stone directly to the skin, you need to make sure the heat stays within the client's tolerance. If the maximum level is 10 and we do not want to be there, we are looking for the seven to eight ranges for deep-tissue work. You will also have to acknowledge that the seven to eight range could be different on each of your clients, with hot, cold, and pressure; this must be respected. The chances for injury to the client are greatly reduced when a properly trained therapist takes these steps.
Day Spas, Resorts and Medical Offices
To add stone massage as a modality to assist in the healing process you need to be aware of the learning curve to apply this technique safely. When therapists come to me for training in the use of hot and cold stones, I ask them to take a stone in their hands and work with it as though it is a part of their hand. It does not matter how long one has been a therapist, the stone will be an equalizer in class because student therapists have to massage with that stone as though it is an extension of their hand.
This process will take time before the stone can be one with the therapist's hand. Therapists will need time to adapt the stone into the flow of their work. When this time is not taken, therapists will not develop the technique properly. Thus, the therapist will not feel comfortable, and the client will pick up on this feeling and not want the treatment again. This will reflect on all stone massage therapists, which will perpetuate a negative feeling for stone massage.
I do not recommend that one therapist attend any workshop, and return to their place of business and train the rest of the staff in what they have learned. This could be a formula for disaster for the client, therapist and owner, and could result in an injury to the client, as well as legal action. Thank you to the businesses that support continuing education for their massage therapists, but allow your therapists the time to perfect their modality whatever it may be. The end result will benefit all involved.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.