Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
June, 2004, Vol. 04, Issue 06
Newsweek Validates Complementary and Alternative Therapies for Back Pain
By Editorial Staff
Chalk up one more point for the publishers of Newsweek. The magazine devoted nearly half of its Dec. 18, 2002 issue to "The Science of Alternative Medicine," a series of articles that looked at the most popular forms of complementary and alternative care, and the April 26, 2004 issue goes one step further in its promotion of alternative therapies in treating back pain.
In a cover story, "The Great Back Debate," editor Claudia Kalb explores the role back pain has played in American society.While the article examines some surgical options used to treat back pain, it also gives a favorable review of massage, chiropractic, acupuncture, and other forms of alternative care.
Back pain is a universal problem; according to the article, an estimated 80 percent of the U.S. population will suffer from back pain at least once, making it the second most common reason for seeing a doctor, following coughs and other respiratory infections. Between medical bills, disability payments, and lost productivity and time at work, the costs of back pain add up to more than $100 billion per year.
One of the reasons back pain is so common, Kalb asserts, is because of the spine's delicate nature. "Like an expensive, but temperamental sports car, the human spine is beautifully designed and maddeningly unreliable," she writes. To complicate matters further, myriad conditions can cause back pain, including physical injuries like degenerated discs, compressed nerves, muscle tears and spasms, and ligament or tendon injuries, as well as psychological issues like depression and anxiety. Small wonder, then, that Kalb labels back pain a "mystifying mix of physical symptoms and psychological underpinnings."
Americans try invasive and costly remedies to treat their pain. The article notes that between 1996 and 2001, spinal-fusion surgery procedures (which cost approximately $34,000 each) increased by 77 percent. In 2001 alone, more than 250,000 spinal-fusion surgeries were performed, the vast majority employed to treat disc problems; however, fusion surgery was originally developed to correct serious instabilities and deformities of the spine, not to treat damaged or herniated discs. As a result, Kalb notes, "many of these procedures simply don't work." The lackluster results seen in spinal-fusion cases and other types of surgery have caused some practitioners to consider simpler, less invasive forms of care.
We've come to the point where we have to think out of the box," said Dr. David Eisenberg, the head of the Osher Institute at Harvard Medical School. "The time is now." Even experienced spine surgeon Dr. Jeffrey Goldstein of the New York University Hospital for Joint Diseases has cautioned that doctors need to be more selective about choosing candidates for spinal fusion surgery, and that "not everyone who has disc degeneration should have an operation."
So, what's a person with back pain to do? For millions of Americans, the choice has become some form of complementary and alternative medicine, including massage. According to the article, "Massage has seen an increasing number of addicted patients...research shows it can help knead out persistent pain; one study even found that patients took fewer medications during treatment."
The Hospital for Special Surgery in New York employs a variety of alternative health care options, including massage therapy, chiropractic, acupuncture, tai chi, personal trainers and rehabilitation specialists; providers work together for the good of the patient. The facility, which sees about 13,000 patients a year, many of them with bad backs, uses "any noninvasive approach they can find" to relieve pain.
As alternative forms of back pain care have increased, so has the amount of research into these therapies. Dr. Dan Cherkin, a researcher at the Center for Health Studies in Seattle, Wash., has conducted several large trials on the effectiveness of chiropractic, massage and acupuncture for back pain.
And Dr. Eisenberg is leading a study funded by the National Institutes of Health, using chiropractors, acupuncturists, massage therapists, neurologists, orthopedists and other practitioners, to see if there are more efficient and cost-effective ways of treating back pain from a multidisciplinary perspective."
After centuries of agony, humanity could certainly use some relief" from back pain, Kalb concludes. "But more important than the success of any given treatment is the good news that both back pain sufferers and the medical establishment are embracing bold new ways to think about that most exquisite and frustrating work of art: the spine."
If nothing else, the Newsweek story illustrates the value of complementary and alternative therapies in the treatment of back pain.
According to the World Press Group, Newsweek is one of the most widely read publications in the world; it is distributed in more than 190 countries and six languages, and has a weekly circulation of approximately 4.4 million (3.85 million in the United States).
Read "The Great Back Debate" Online
If you didn't pick up a copy of the April 26 issue of Newsweek at your local newsstand, fear not: The magazine has a partnership with the Microsoft Network and NBC that allows people to view its stories on the Internet via www.msnbc.com.
Copies of "The Great Back Debate," along with interactive features such as online polls and audio clips, are available www.msnbc.msn.com/id/4767268/
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