Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
June, 2004, Vol. 04, Issue 06
Newsweek Validates Complementary and Alternative Therapies for Back Pain
By Editorial Staff
Chalk up one more point for the publishers of Newsweek. The magazine devoted nearly half of its Dec. 18, 2002 issue to "The Science of Alternative Medicine," a series of articles that looked at the most popular forms of complementary and alternative care, and the April 26, 2004 issue goes one step further in its promotion of alternative therapies in treating back pain.
In a cover story, "The Great Back Debate," editor Claudia Kalb explores the role back pain has played in American society.While the article examines some surgical options used to treat back pain, it also gives a favorable review of massage, chiropractic, acupuncture, and other forms of alternative care.
Back pain is a universal problem; according to the article, an estimated 80 percent of the U.S. population will suffer from back pain at least once, making it the second most common reason for seeing a doctor, following coughs and other respiratory infections. Between medical bills, disability payments, and lost productivity and time at work, the costs of back pain add up to more than $100 billion per year.
One of the reasons back pain is so common, Kalb asserts, is because of the spine's delicate nature. "Like an expensive, but temperamental sports car, the human spine is beautifully designed and maddeningly unreliable," she writes. To complicate matters further, myriad conditions can cause back pain, including physical injuries like degenerated discs, compressed nerves, muscle tears and spasms, and ligament or tendon injuries, as well as psychological issues like depression and anxiety. Small wonder, then, that Kalb labels back pain a "mystifying mix of physical symptoms and psychological underpinnings."
Americans try invasive and costly remedies to treat their pain. The article notes that between 1996 and 2001, spinal-fusion surgery procedures (which cost approximately $34,000 each) increased by 77 percent. In 2001 alone, more than 250,000 spinal-fusion surgeries were performed, the vast majority employed to treat disc problems; however, fusion surgery was originally developed to correct serious instabilities and deformities of the spine, not to treat damaged or herniated discs. As a result, Kalb notes, "many of these procedures simply don't work." The lackluster results seen in spinal-fusion cases and other types of surgery have caused some practitioners to consider simpler, less invasive forms of care.
We've come to the point where we have to think out of the box," said Dr. David Eisenberg, the head of the Osher Institute at Harvard Medical School. "The time is now." Even experienced spine surgeon Dr. Jeffrey Goldstein of the New York University Hospital for Joint Diseases has cautioned that doctors need to be more selective about choosing candidates for spinal fusion surgery, and that "not everyone who has disc degeneration should have an operation."
So, what's a person with back pain to do? For millions of Americans, the choice has become some form of complementary and alternative medicine, including massage. According to the article, "Massage has seen an increasing number of addicted patients...research shows it can help knead out persistent pain; one study even found that patients took fewer medications during treatment."
The Hospital for Special Surgery in New York employs a variety of alternative health care options, including massage therapy, chiropractic, acupuncture, tai chi, personal trainers and rehabilitation specialists; providers work together for the good of the patient. The facility, which sees about 13,000 patients a year, many of them with bad backs, uses "any noninvasive approach they can find" to relieve pain.
As alternative forms of back pain care have increased, so has the amount of research into these therapies. Dr. Dan Cherkin, a researcher at the Center for Health Studies in Seattle, Wash., has conducted several large trials on the effectiveness of chiropractic, massage and acupuncture for back pain.
And Dr. Eisenberg is leading a study funded by the National Institutes of Health, using chiropractors, acupuncturists, massage therapists, neurologists, orthopedists and other practitioners, to see if there are more efficient and cost-effective ways of treating back pain from a multidisciplinary perspective."
After centuries of agony, humanity could certainly use some relief" from back pain, Kalb concludes. "But more important than the success of any given treatment is the good news that both back pain sufferers and the medical establishment are embracing bold new ways to think about that most exquisite and frustrating work of art: the spine."
If nothing else, the Newsweek story illustrates the value of complementary and alternative therapies in the treatment of back pain.
According to the World Press Group, Newsweek is one of the most widely read publications in the world; it is distributed in more than 190 countries and six languages, and has a weekly circulation of approximately 4.4 million (3.85 million in the United States).
Read "The Great Back Debate" Online
If you didn't pick up a copy of the April 26 issue of Newsweek at your local newsstand, fear not: The magazine has a partnership with the Microsoft Network and NBC that allows people to view its stories on the Internet via www.msnbc.com.
Copies of "The Great Back Debate," along with interactive features such as online polls and audio clips, are available www.msnbc.msn.com/id/4767268/
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