Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Are You Making the Wrong Impression?
Taking a page from Stacy and Clinton of The Learning Channel's hit television program, "What Not to Wear," we recently published an article in the summer issue of Chiropractic History: The Archives and Journal of the Association for the History of Chiropractic, that explores the evolution of physician attire from prehistoric times to the present.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
7 Reasons You Want a Beacon in Your Office
Have you heard about how "beacons" are transforming the way businesses interact with their customers? Beacons are low-energy Bluetooth devices that have the ability to send information to a smartphone app.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Reverse Digit Span: A Useful Assessment Tool for Patients With and Without Concussion
Reverse digit span is an easily administered test of attention span. It is a component of the SCAT3 test, which is frequently used to assess concussion. It has been part of the armamentarium of cognitive assessment for many years.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Chiropractic Care and Risk of Stroke: The Shoe Moves to the Other Foot
For decades, numerous papers have linked upper cervical chiropractic care to the incidence of vertebral artery dissections and stroke.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Looking Back: Abstracts From Chiropractic History (Summer 2015 Issue)
The following abstracts are reprinted with permission from Chiropractic History, the official journal of the Association for the History of Chiropractic. Chiropractic History is the leading scholarly journal of the chiropractic profession dedicated to the preservation and dissemination of the profession's credible history.
The Winter of Life: A Personal and Chiropractic Practice Perspective
Last November, my wife and I invited an elderly relative, Uncle Josh, to spend the winter with us. He was 82 years old at the time and turned 83 during his stay. As soon as he accepted our invitation, we began preparing.
Research: Know What You're Talking About
Have you ever seen a patient in your office with multiple serious health problems you weren't sure exactly how to address?
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
May, 2004, Vol. 04, Issue 05
By Dave Pratt, LMT
"No, it's b-r-e-e-m-a."
"Oh. What is it?"
I'm not surprised when people look puzzled at the mention of Breema Bodywork and Self-Bodywork.Perhaps maybe you've never heard about it, either. When I discovered Breema, I was as much intrigued by what it wasn't as by what it was. Let me explain.
About six years ago, while I was still in massage school, I was studying physiology in the lounge when I decided to take a well-deserved break. Hoping for some lighter reading than on the function of the kidneys, I picked up a copy of Massage and Bodywork Magazine.1 Boy, was I relieved!
Inside, I saw pictures of people gracefully participating in what looked like a playful dance. One fully clothed woman lay face-up on a Persian rug, hips flexed and knees draped over the left thigh of her half-kneeling female partner. The second woman was leaning slightly forward with one palm nestled in the soft area just below the other woman's right collarbone. Her other hand was scooped under the left shoulder, blending with the natural curve of the scapula. The position appeared effortless, and there was such balance between the two of them.
These pictures conveyed a sense of mutual support and ease that interested me. Both women looked content, as if they were exactly where they needed to be. Perhaps some of these details come to me in hindsight, but I was definitely aware that there was something very different to this technique. The photographs brought to mind other floor-based modalities with one exception: the visible tension (like tight arms pushing a client toward a deep stretch) that usually accompanies such techniques. I had been studying martial arts for years, so the idea of moving with the whole body to minimize strain and force resonated with me. In my massage studies, I would see the value of using minimal force - especially with the number of massage therapists that burn out physically and mentally after only a few years. So many therapists work too hard without properly caring for their own bodies.
As I read the article, I actually felt more relaxed. In school, I had absorbed enormous amounts of information about anatomy and physiology, and countless techniques for achieving results, as varied as reflexive effects on each internal organ, and methods to resolve different types of headaches. Each has a specific rate and prescribed duration to reach a particular end. While these are all useful, Breema was liberating.
The author, Dr. Jon Schreiber, director of the Breema Health and Wellness Center, explained that the foremost concern of the Breema practitioner is his or her own comfort. Wait - did I read that right? Isn't bodywork about giving your best to the client, eliminating the pain, and calming him or her down? Aren't we supposed to be making people better? I read on.
Breema, the article said, "uses the natural mechanics, rhythm, and relaxed weight of the practitioner's body to create a precise and dynamic balance that is profoundly comfortable, enjoyable, and beneficial for both recipient and practitioner." It sounded wonderful. He further described treatment sequences that weren't intended to be any particular rate or depth, but only called for what was most natural and comfortable for the practitioner. He explained how each sequence was "composed of a harmonious choreography of movements: gentle, yet penetrating stretches; gradual leaning; rhythmic brushing and percussive tapping."
"Body Comfortable," the first of nine guiding principles, seemed to be key to Breema being called "The Art of Being Present." When a practitioner continually returned to his or her own body's comfort and the registration of his or her own weight and breathing, several things happened:
Well, four years after I read that article, I got my first taste of Breema at a two-day workshop. I was happy to find that giving and receiving bodywork could be equally nourishing. Lying comfortably on a padded floor, I discovered what fun Breema was. At one point, I recall thinking, "I feel like water."
There was such fluidity to the treatment that it didn't feel like anything was being "done" to me, but that I was discovering I had a body for the first time! Afterward, I felt peacefully light and more fully aware of my body's movements. Leaning back as I held a friends arms, I received a stretch through my whole body. Then, leaning in with my palms on his shoulders, I was perfectly supported by his body. The greatest part was that we both enjoyed and benefited from each treatment.
Since that introduction, I have happily found that it is simple to use the principles of Breema with massage and other types of bodywork, and - really - in any activity in life.
Breema's nine principles of harmony are:
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.