Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
November, 2003, Vol. 03, Issue 11
Infant Massage - Everyone Benefits
By Maria Mathias, LMT
People often ask what attracted me to infant massage. To answer, I have to go back to 1981, when I was teaching massage at a Midwest community college. Students wanted to know if massage could help children sleep better, help tummy aches, calm children after a tense day at school, or relieve a colicky infant.Searching for answers to these questions led me to my first training session in infant massage instructor certification, and I've been teaching parents infant massage ever since. Why do I teach parents? Because it works: It benefits the baby and the whole family.
A loving massage by a parent enriches a baby's body and soul, and softens many of the "bumps in the road" for a new baby and his or her family. I have worked with countless families who were worn out because of a fussy baby. They tried everything, including taking long rides in the car at night to calm the baby - and, perhaps, to steal a few moments of quiet.
With the exception of babies with medical problems, the rule, rather than the exception, is that massage greatly reduces (if not resolves) fussiness within the first week. This gets the family out of crisis, and helps both baby and parents to sleep better. And since it doesn't take long to see positive results, most parents are motivated to learn more.
Infant massage has been around for centuries. It jump-started in the U.S. in the late 1970s; the 1980s was a decade of slow but steady recognition, primarily by parents with "well babies" and the infant massage instructors teaching them; and the 1990s saw an expansion of infant massage into hospital-based inpatient and outpatient programs, as well as community programs servicing families of at-risk and/or special- needs children. Working with these populations clarified the need to create an individualized massage approach that would support each child's unique sensory and nervous systems, thereby defining and birthing a new paradigm of infant massage.
This approach was assimilated into the well-baby population with the emerging realization that every child is unique, and will, therefore, benefit most from a massage approach carefully designed for his or her changing needs at a given moment. The key to this approach is teaching families to touch their babies deliberately and mindfully, and closely watching the infant for cues that tell whether the touch their baby is receiving is pleasurable, needs to be changed, or should stop altogether.
The growing popularity of infant massage paralleled an increase in research to study the effects of touch on infants, including its effect on premature babies; babies exposed to cocaine; children with autism; and even parents with postpartum depression.
The application of infant massage as a catalyst for normalizing a baby's physical and emotional life has a wide range of benefits, including helping to promote relaxation; improving sensory integration; helping aid deeper and longer sleep; encouraging mid-line orientation; assisting in bonding and attachment; helping improve state regulation; assisting in vocalization; stimulating the circulatory and GI systems; assisting in pain relief; and enhancing neurological development.
The benefits of infant massage are a two-way street: The baby usually comes more into accord with his or her own nature, but the parent's experience also is illuminating. Recently, during a parent/baby group session, one baby started to cry very deeply, which caused his mother to cry. She said that until that moment, she had never realized her baby was a person and that he had feelings. She said she felt guilty every time he cried, and she didn't know what to do. She and her husband were both highly successful career people who had not planned on a baby, and now that he was there, they felt lost. But this day was the turning point. With tears streaming down her face, she picked up her son. He stopped crying and became beautifully quiet and alert. Mother and son gazed at each other for about 20 minutes - it was like witnessing a birth.I've seen this profound bonding happen many times, which is why I've continued teaching families for over two decades - I'm inspired by each family's success.
Infant massage contributes to infant-parent attachment. The experience resonates with the baby, while bringing out nurturing qualities in parents. This is why infant massage is advocated as a parenting interaction, rather than as therapy performed by a massage therapist. Many leaders in the infant mental health field share this view: Infant massage is for those who will be raising the baby over the long haul. This can be a tough pill to swallow for some aspiring infant massage instructors, although the desire to massage babies is almost always discarded after experiencing the powerful effect the process has on families.
Many new parents who massage their babies come to realize over time that the most life-giving returns are related to attachment and deeper communication, and that the experience has helped them to better know their children. Touch has welcomed the new baby into the family structure by demonstrating not only that baby is safe and protected, but truly cherished. All parents have that power at their fingertips.
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