resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
TCM Congress in Rothenburg is Largest in Western World
In the medieval town of Rothenburg, deep set within the Bavarian countryside in Southern Germany, the TCM Kongress Rothenburg each year draws around 1.200 participants from more than 40 different countries to attend the biggest TCM conference in the Western world.
Synergy Doesn't Happen in Silos: Acupuncture in Hospitals and Other Healthcare Settings
As acupuncture and traditional East Asian medicine continue to intersect and integrate with biomedical approaches, the conversation about integration expands and becomes richer.
Atypical Femoral Fractures and Bisphosphonate Use: What to Watch For
Bisphosphonates (BP) are popular drugs, with more than 8 billion in sales in 2008; however, profits have declined as patents began expiring. Nonetheless, BP remain the most commonly prescribed drugs for patients at risk of osteoporotic fractures, with several million prescriptions written every year.
Impacting Chiropractic's Future With Technology
When it comes to electronic health records (EHR), Robert Moberg and Dr. Steven Kraus are two of the leading industry experts on the topic.
Will You Be an Amplifer or a Mute?
These times are changing, and changing quickly. There have been many challenges to this profession throughout the past few years. The challenge is to talk, then talk and talk some more about this medicine.
Recreational Cannabis Use and TCM
Many people are drawn to cannabis for its effects physically, mentally and emotionally. Medically, cannabis has some legitimate uses, however the scope of this article is limited to the recreational use of cannabis.
The Need for a New Medical Model: A Challenge for Biopsychosocial and Ecopsychologica Medicine
Chinese medicine speaks of alignment between humans, heaven and earth. It is a complex view with a focus upon relationship. These are comprehensive ideas with no specific terms in contemporary medical practice.
An Excerpt from TCM Case Studies: Pediatrics
This excerpt is reprinted with permission from Jamie Wu. TCM Case Studies: Pediatrics was released in 2014 by People's Medical Publishing House.
The Dietary Supplement Research Dilemma
I do not care what the truth is, one way or another; I just want to know it. And when it comes to dietary supplements, the truth can be hard to find for a number of reasons.
Expanding Access, Branch by Branch
The big news coming from Capitol Hill isn't merely the recent introduction of a pair of bills designed to expand chiropractic services in the Veterans Affairs and military health care systems; after all, similar legislation has made its way through Congress before, never reaching the Oval Office for presidential signature.
Converting More Patients to Your Practice
In 2013 and 2014, the theme was "the money is in the list." This meant that if you had a big email list, you were really making some "cha-ching." Unfortunately, having thousands of emails doesn't equate to thousands of dollars in profit.
A Well-Kept Secret: 5 Element Acupuncture, Part II
Supervising acupuncture interns at a TCM college, it has always struck me how funny it is to hear the clinic manager tell the patients that the Five Element clinic specializes in treating emotions, as if patients with physical pain have no emotions!
Interpersonal Skills 101: Enhancing the Value of Our Patient Interactions
Recently, I read an interesting article in our local newspaper titled "The Value of Human Interaction." The article presented comments from a senior editor for Fortune magazine who discussed "Civility in the Business World."
The Way We Are Designed: A Conversation with Gil Hedley, PhD
I was first introduced to the work of Gil Hedley by Tom DiFerdinando. He gifted me Gil's DVD series.
Avoid Random Treatment of Trigger Points (Part 2)
We must acknowledge that the fascia, which surrounds literally everything in our bodies, including every muscle fiber, is more than just a covering.
Primary Spine Care: Addressing Concerns & Criticisms
The Dec. 1, 2013 issue of Dynamic Chiropractic included an article describing the implementation of a training program for primary spine practitioners (PSP) within a metropolitan region and supported by a large BC/BS plan.
A Reality Check – and a Chance to Educate
Imagine working in the public relations department of nutrition retailer General Nutrition Corporation (GNC) and reading the The New York Times announce...
B Vitamins Improve Memory, Prevent Brain Atrophy
The 2010 OPTIMA study showed that the accelerated rate of brain atrophy in elderly with mild cognitive impairment could be slowed via supplementation with homocysteine-lowering B vitamins, which included folic acid, vitamin B12 and vitamin B6.
Help Update the LBP Practice Guideline
The Council on Chiropractic Guidelines and Practice Parameters has announced the release of an updated Clinical Practice Guideline for Chiropractic Management of Low Back Pain for stakeholder review and comment.
There Really is No Room for Sexism
Recently, Matteo* (a transgender male) approached me during a break in an advanced shiatsu class in Berlin where he was one of two men in a group of 20 women. "Pamela. Don't forget to remind the translator to include male endings."
Low Back Pain: Posture and Movement Analysis
When performing static and dynamic movement analysis of the lumbopelvic hip area, begin with standing visual posture analysis of the pelvis, and then perform lumbar range of motion and assess what you might see during normal versus abnormal lumbar flexion motion.
February, 2003, Vol. 03, Issue 02
Inside the Medical Spa Association: An Interview With Executive DirectorHannelore R. Leavy
By Editorial Staff
The Day Spa Association (DSA) recently announced the creation of a sister organization, the Medical Spa Association (MSA). Spa Today interviewed Hannelore R. Leavy, executive director of both associations, to learn more about the future of the MSA and its role in the burgeoning spa industry.
Spa Today (ST): How would you define "Medical Spa," as opposed to simply "Spa," and what does the Medical Spa Association hope to accomplish specifically in merging the two concepts?
Hannelore R.Leavy (HRL): The two concepts are separate, but nevertheless related. Many treatments applied in a medical spa are also done in a day spa, and do not require the presence of a physician/healthcare provider. Business concerns are similar as well, although a medical spa will require a different marketing approach and networking venue. These and many other components of a medical spa do not apply to a regular day spa; as such, the formation of the MSA was essential to provide the medical spa industry with an official body that addresses those needs, and a voice to represent that segment of the industry.
The Medical Spa Association defines a medical spa as a facility whose medical program is run under the strict supervision of a licensed health care professional. Services are provided that integrate both traditional and nontraditional medicine and spa treatments.
The Medical Spa Association and its founding members have identified four very different types of medical spas:
Beauty/Skin: a facility owned by an individual or corporate entity with an office/treatment area of a licensed health care professional located on the premises. Included in the services are medically based consultations and treatments provided by the licensed health care professional or a medically trained aesthetician and therapists.
Therapeutic: a facility owned by an individual or corporate entity with an office/treatment area of a licensed health care professional located on the premises. The offered services include therapeutic modalities that focus on specific medical issues, such as cardiovascular disease and bariatrics.
Medical Centers/Hospital-Based: facilities that offer an advanced level of diagnostic services, employing conventional and complementary therapies delivered in a specially designed healing environment. Services include both Eastern and Western techniques of evaluation and treatment, integrated with a variety of spa services.
Wellness Centers: owned by physicians or entrepreneurs - and encompassing many of the same services as the medical/hospital facilities if physician-owned. If privately owned, facilities will have a licensed health care professional as the medical director.
ST: How did this project get started? What was the "birthing point," i.e., why the need for a Medical Spa Association in affiliation with the Day Spa Association? And why the need to distinguish/qualify "medical spa" from "spa"?
HRL: The original concept of a day spa was intended as an extension of a destination spa, i.e., with emphasis on health, rejuvenation, relaxation and lifestyle changes - in other words, continuing the healthy lifestyle one started on while at a spa vacation, combined with serious skin care. However, in the past six or seven years, the day spa concept has become that of an extended full-service salon and/or skin-care salon, with the emphasis more on beauty and pampering than on therapy, prevention, health, etc.
Adapting to this trend, more serious spas that do want to get away from this "pampering" image are now partnering with the medical community. I realized that there is a need for a separate body to help them in this quest. That is one of the reasons the Day Spa Association, as early as 1994, set guidelines, Essences of a Day Spa, to educate people on the different types of day spas available to them. We did implement an accreditation program according to these guidelines, and we are planning something similar within the medical spa industry. The spa industry also has to realize that the medical community (particularly plastic surgeons, cosmetic surgeons, cosmetic dentists, chiropractors, and homeopathic and CAM practitioners) are starting to get quite interested in the spa concept, although many physicians are merely interested in tapping into this lucrative market: non-HMO-related treatments patients/clients are willing to pay cash for, require little paperwork and produce satisfied consumers. (Dealing with the healthy, vibrant and "forever" young-staying public is also a much more pleasant prospect, rather than dealing with the "sick.") The medical spas are part of this trend. Marketing trends that started with the Baby Boomers, including the evolution of the day spas and anti-aging treatments, have crossed over to the medical community. The DSA certification program administered by the Academy of Anti-Aging Research is a perfect example. The academy, run by Drs. Maria Sulindro and Michael Lam, has opened enrollment to nonmedical spa professionals, with certification courses now available through the DSA.
ST: Your advisory board is quite a distinguished panel, as is your medical advisory board. Comment on the selection process.
HRL: To be eligible for either board, members must be committed to helping us shape these organizations, and be willing to apply and share their expertise within the medical or spa industry to help us achieve this. We are holding weekly teleconferences to establish the guidelines, code of ethics, benefits, programs, and more. Members must agree to be guided by our strict code of ethics:
We are in the process of forming committees to address many different areas the MSA is planning to concentrate on, including helping to educate the esthetic industry on how to detect melanoma, in conjunction with the Melanoma Research Foundation, which will be available to members and nonmembers alike.
ST: What would you say is the ultimate "goal" of the Medical Spa Association?
HRL: To bring the spa industry to the medical profession, i.e., the education of health care providers to include spa modalities in the treatment of their patients. And to help spa professionals understand how to work with the medical community.
ST: Who do you plan on networking with in the future? (other spa associations, medical associations, medical facilities/hospitals/institutions, etc.?)
HRL: You are absolutely right - we need to widen the horizon of the spa industry to reach out to other associations, institutional organizations and other business entities and professions to introduce the spa and medical spa concept. This includes assisted-living facilities, nursing homes, pain clinics, the fitness industry and others. This is one way to grow the spa industry beyond where it is now, along with the education of the consumer, which is dear to me, and both the DSA and the MSA can play a role. It is sad that the spa industry has not yet been able to unite to come up with concepts to make more consumers aware of and introduce/educate them to the benefits of spa treatments (for example, an awareness campaign such as the one carried out by the American Dairy Association). Consumers need to be made aware of how important it is to check the training and licenses of spa therapists, the same as they would check the licensure and certification of their doctors. Complicated licensing requirements, which, as in the massage industry, vary from state to state, and county to county, make this a near-impossible task. We do get quite a number of complaints (and many compliments) about spas, which mainly come in via our questionnaire on our Web site (www.spaassociation.com). These comments are passed on to spas, members and nonmembers alike. I'd like to be able to carry this concept over to the MSA. Protection of the consumer is an important part of a trade organization, and there needs to be a national body that monitors the industry and acts as a sounding board and clearinghouse. This is the primary mission of the MSA.
ST: At this point, is the Medical Spa Association considered a separate entity from the Day Spa Association (in terms of funding, scope of operations, etc.) working with DSA, or is the former an offshoot of the latter?
HRL: The MSA is a separately funded organization. Because of the aforementioned reasons (see my responses to questions 1 and 2), the close relationship between day spas and a medical spas, and because I founded and run both organizations, it is appropriate to use the word "in affiliation with." Many of our day spa members, as well as our allied members (companies who supply the industry with products and services - including your publication), are choosing to upgrade their DSA memberships to become members of the MSA. The Day Spa Directory 2003 will incorporate the Medical Spa Directory, but I am certain that as the MSA grows in membership and obtains sponsors, these directories will be separated.
For more information on the Day Spa Association or the Medical Spa Association, go to www.dayspaassociation.com or call 201-865-2065.
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