Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
January, 2001, Vol. 01, Issue 01
Bodywork Therapies of Asia
By Barbra Esher, AOBTA CI. Dipl. ABT & Ac. (NCCAOM), LAc
"What are you doing here?" was the question put to me 10 years ago at a meeting in Maryland to create a massage law. It may be the same question you are asking now when you look at an Asian medicine column in a massage publication.
The woman who made that comment had a point.Asian bodywork therapies (ABT), a term used to include shiatsu, acupressure and other forms of bodywork with their roots in China, have no resemblance to "massage" as she knew it and would complicate the process of getting her law passed. She was right, there are few similarities.
If you put massage and ABT curricula side by side, the only places they would overlap are anatomy, physiology, ethics and CPR, leaving the remaining 400 hours to deal with entirely different techniques, treatment principles and practice. The National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) administers our national board exam. For all intents and purposes, Asian Bodywork Therapies (ABT) are not massage, they fall under the umbrella of Asian medicine.
But wait a minute. Of the 30 states with massage laws, and the 23 responding to a survey given by the Maryland Board of Chiropractors, 20 of those states include shiatsu and other forms of ABT under their laws. And over 1,000 massage therapists list that they on the AMTA website locator service, perform forms of ABT (like shiatsu and acupressure).
According to the AMTA standards of practice and code of ethics, their members, "meet the standards established for his or her profession" and they "market themselves in an accurate, truthful and ethical manner." So you would assume that they have passed the NCCAOM OBT exam or at least have met the standards to sit for it. Sadly, this is not the case. Few have met a fraction of the standards established for the profession.
I do not mean to single out AMTA this seems to be an accepted practice in the massage field. Yet I find it more painful to see it done by AMTA members because I associate them with high ethical and professional standards.
ABMP's website is no better, revealing just as many practitioners who misrepresent themselves. They don't list shiatsu as a separate modality, though. They call it an "interest."
The International Massage Association (IMA) has far fewer practitioners who listed other modalities on their website, but that may be because it costs more to list techniques. The more they pay, the more they can list, with no verification in training. Still, the most skilled shiatsu practitioner that I could come up with only had 20 hours of training!
I know there are many well-trained, proficient bodywork therapists practicing forms of Asian Bodywork Therapy (ABT), but unfortunately, they seem to be outnumbered by those with minimal or no training in ABT.
Many massage therapists think of ABT forms such as shiatsu and acupressure as "massage," but few have had the training to fulfill the national standards. So, I see my column as a great opportunity to educate people on the depth and breadth of Asian Bodywork Therapy (ABT).
In this column, you are not going to find simplistic suggestions like, "for a headache, press LI-4." That may mask the symptoms, but it won't address the cause, and besides, it will only be effective if it is a yangming headache. What you need to do first is look at the client's five element type and emotional and spiritual relationship to the headache. Then differentiate whether it is jueyin, yangming, shaoyang or taiyang; if it is caused by an excess or deficiency; dampness, wind, heat or cold and so on. Then you can choose points and meridians that will not only relieve the symptoms of the headache, but treat the root of the problem as well.
Besides headaches, other topics I'd like to focus on include back pain, shoulder pain, menstrual irregularities and other common problems our clients bring to us.
Send in your suggestions for future topics. I must emphasize, though, we don't "treat" any of these conditions. We look at the signs and symptoms that the client is presenting, then find and treat the underlying root of the problem. Using Chinese medicine treatment principles and techniques, our goal is to bring our clients into a state of homeostasis in which they can heal themselves.
Reading this column will not give you the level of skill to say that you practice shiatsu or acupressure. But I'm hoping that it will inspire you to study this ancient healing art so that you can truly call it your own.
Click here for previous articles by Barbra Esher, AOBTA CI. Dipl. ABT & Ac. (NCCAOM), LAc.
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