Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
January, 2001, Vol. 01, Issue 01
Bodywork Therapies of Asia
By Barbra Esher, AOBTA CI. Dipl. ABT & Ac. (NCCAOM), LAc
"What are you doing here?" was the question put to me 10 years ago at a meeting in Maryland to create a massage law. It may be the same question you are asking now when you look at an Asian medicine column in a massage publication.
The woman who made that comment had a point.Asian bodywork therapies (ABT), a term used to include shiatsu, acupressure and other forms of bodywork with their roots in China, have no resemblance to "massage" as she knew it and would complicate the process of getting her law passed. She was right, there are few similarities.
If you put massage and ABT curricula side by side, the only places they would overlap are anatomy, physiology, ethics and CPR, leaving the remaining 400 hours to deal with entirely different techniques, treatment principles and practice. The National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) administers our national board exam. For all intents and purposes, Asian Bodywork Therapies (ABT) are not massage, they fall under the umbrella of Asian medicine.
But wait a minute. Of the 30 states with massage laws, and the 23 responding to a survey given by the Maryland Board of Chiropractors, 20 of those states include shiatsu and other forms of ABT under their laws. And over 1,000 massage therapists list that they on the AMTA website locator service, perform forms of ABT (like shiatsu and acupressure).
According to the AMTA standards of practice and code of ethics, their members, "meet the standards established for his or her profession" and they "market themselves in an accurate, truthful and ethical manner." So you would assume that they have passed the NCCAOM OBT exam or at least have met the standards to sit for it. Sadly, this is not the case. Few have met a fraction of the standards established for the profession.
I do not mean to single out AMTA this seems to be an accepted practice in the massage field. Yet I find it more painful to see it done by AMTA members because I associate them with high ethical and professional standards.
ABMP's website is no better, revealing just as many practitioners who misrepresent themselves. They don't list shiatsu as a separate modality, though. They call it an "interest."
The International Massage Association (IMA) has far fewer practitioners who listed other modalities on their website, but that may be because it costs more to list techniques. The more they pay, the more they can list, with no verification in training. Still, the most skilled shiatsu practitioner that I could come up with only had 20 hours of training!
I know there are many well-trained, proficient bodywork therapists practicing forms of Asian Bodywork Therapy (ABT), but unfortunately, they seem to be outnumbered by those with minimal or no training in ABT.
Many massage therapists think of ABT forms such as shiatsu and acupressure as "massage," but few have had the training to fulfill the national standards. So, I see my column as a great opportunity to educate people on the depth and breadth of Asian Bodywork Therapy (ABT).
In this column, you are not going to find simplistic suggestions like, "for a headache, press LI-4." That may mask the symptoms, but it won't address the cause, and besides, it will only be effective if it is a yangming headache. What you need to do first is look at the client's five element type and emotional and spiritual relationship to the headache. Then differentiate whether it is jueyin, yangming, shaoyang or taiyang; if it is caused by an excess or deficiency; dampness, wind, heat or cold and so on. Then you can choose points and meridians that will not only relieve the symptoms of the headache, but treat the root of the problem as well.
Besides headaches, other topics I'd like to focus on include back pain, shoulder pain, menstrual irregularities and other common problems our clients bring to us.
Send in your suggestions for future topics. I must emphasize, though, we don't "treat" any of these conditions. We look at the signs and symptoms that the client is presenting, then find and treat the underlying root of the problem. Using Chinese medicine treatment principles and techniques, our goal is to bring our clients into a state of homeostasis in which they can heal themselves.
Reading this column will not give you the level of skill to say that you practice shiatsu or acupressure. But I'm hoping that it will inspire you to study this ancient healing art so that you can truly call it your own.
Click here for previous articles by Barbra Esher, AOBTA CI. Dipl. ABT & Ac. (NCCAOM), LAc.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.